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Digital Marketing Specialist with demonstrated expertise in Performance Marketing, Growth Marketing, and Early-stage tech startup marketing. I hold certifications from the prestigious ISB Executive Education and Wharton Online in Digital Marketing and Marketing Analytics. With a background spanning two early-stage tech startups as a first marketing hire, marketing agencies, and B2B and B2C businesses across the USA and Canada, I have a strong command of the digital marketing landscape. Proficiently managed ad budgets exceeding a million USD, consistently achieving impressive 3 to 8 Return on Ad Spend (ROAS) across multiple advertising platforms. I'm well-versed in PPC/Paid Advertising on platforms such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, TikTok Ads, Reddit Ads, Twitter Ads, Amazon Ads, Linkedin Ads, as well as various Native Advertising platforms like Taboola, Revcontent, MGID, Yahoo, Adblade, Adroll, & more. Here are some of my key skills and areas of expertise: - Marketing Strategy: Developing KPIs, frameworks, methodologies, and goal-setting. - Growth Hacking: Utilizing AARRR (Acquisition, Activation, Retention, Revenue, Referral) framework. - Sales Funnel Optimization: Enhancing conversion rates throughout the sales journey. - Social Media Marketing: Crafting and executing effective social media campaigns. - Email Marketing: Creating targeted email campaigns for engagement and conversion. - SEO (Search Engine Optimization): Optimizing web content for higher organic search rankings. - ASO (App Store Optimization): Improving visibility and downloads for mobile apps. - Conversion Optimization (CRO): Enhancing website and landing page performance. - UI/UX and Landing Page Building: Designing user-friendly interfaces and landing pages. - CRM Management: Proficient in managing Hubspot and other CRMs. - AI Tools: Leveraging ChatGPT and other AI tools for marketing initiatives. - Marketing Automation: Utilizing automation tools to streamline marketing processes. - Analytics & Reporting: Proficient in Google Analytics/GA4, Google Tag Manager, Matomo Analytics & Tag Manager, and more. - PPC Platforms: Expertise in Google Adwords Editor, Facebook Business Manager, SEMrush, and more. - Marketing Tools: Familiarity with Yoast, Notion, Canva, Sendinblue, Hootsuite, Hotjar, ClickCease, Google Data Studio, and Microsoft Office/Excel. I'm available for a remote opportunity, and my time zone aligns with EST/PST/CST. Feel free to reach out via Email, Phone, Zoom, Google Meet, or LinkedIn messaging for collaboration and networking opportunities.
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