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Hi there! If you’re a founder, leader, coach or a C-suite executive looking to - 1. 5x your LinkedIn growth 2. Provide value to your ICPs 3. Build a strong personal brand 4. Generate inbound leads regularly Then you are at the right place. I have been writing for over 10 years now with - 1. 5 years of experience in professional writing 2. Writing for India’s biggest storytelling platform 3. Working for big brands like Netflix, Harper Collins and Disney+hotstar Unleash the potential of your LinkedIn profile. Book a call with me on topmate to avail my services. Or Drop me a mail at mishrasrishti114@gmail.com You’re just a click away from your goals!
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Here’s what no one tells you about personal branding: It’s not about looking impressive. It’s about being understood. After working with 50+ founders, coaches, and creators, I’ve noticed the same 5 principles make all the difference. These are the 5 rules I swear by for building a personal brand that actually works: 1. Be known for ONE thing If people can’t explain what you do in one line, you’re confusing them. Clarity = trust. 2. Speak like a human Drop the big words. Talk like you’d talk to a friend. Simple always wins. 3. Show behind the scenes Everyone shares the win. Few show the work. People connect with process, not just outcomes. 4. Be consistently useful Your posts don’t need to be viral. They need to help someone think better, do better, or feel seen. 5. Build reputation over reach Don’t chase visibility. Build memorability. That’s what lasts. I don’t care if you’re just starting out or scaling a following… If you stick to these 5, your brand will speak for itself. P.S. Which of these are you already doing? Which one do you want to get better at? ___ ♻️ If this helped, share this forward. 💌 Follow me for more LinkedIn growth and personal branding tips.
Most people write great posts. But they lose their audience at the very end. Why? Their Call-to-Action (CTA) is weak. A great CTA does 3 things: 1. Creates engagement ❌ Hope this helps! ✅ What's your take? Share your thoughts below. 2. Drives action ❌ Follow for more! ✅ Follow for more weekly/daily insights on LinkedIn. 3. Feels natural, not forced. ❌ Like, comment and share for more. ✅ Tag someone who needs to hear this. Your post shouldn't just end. It should continue the conversation. Try this for your next post: → Ask a direct question. → Encourage reposts or tags. → Invite people to share experiences. Because the best posts don't just get read. They get remembered. P.S. What's your favourite CTA strategy on LinkedIn? P.P.S. What's your go-to CTA? Follow me for more insights on LinkedIn and personal branding. --- I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand then DM me and I will help you through it.
“I don’t have much experience on LinkedIn, I am still learning.” The biggest excuse people make to avoid writing on LinkedIn. Stop with the excuses and write what you are learning. Here’s the thing: → You won’t become an expert with 1 post. → You won’t join the top 1% in your first month. → You won’t understand how things work here in 1 week. But if you keep learning and sharing along the way, then: → You’ll improve with every post. → You’ll understand what works here. → You’ll be close to joining the top 1%. The choice is yours. Sit back and do nothing, Or act now, take the first step and get closer to your goals. Which option would you pick? ___ ♻️ If this helped, share this forward. 💌 Follow me for more LinkedIn growth and personal branding tips.
Not every birthday is about balloons and discounts. Some are about giving back to the hands that build a brand. Today, abcoffee turns three. And instead of launching another limited-time offer, they are doing something different, something generous. They said: Pay what you want. And every rupee goes straight to the baristas. The ones who wake up before you do. Who remember your name and your oat milk order. Who are the brand, long before it actually becomes one. I came across this on District, the app I use to explore food culture that's more than just food. And honestly, this one made me pause. Because here’s the thing, India’s coffee culture isn’t just cool now. It’s daily. It’s mobile. It’s personal. And brands like abCoffee haven’t just adapted to that shift—they’ve shaped it. That’s what makes this campaign hit different. It’s not just marketing. It’s a thank-you letter. To the team behind the counter. To the regulars who build rituals. To the community that makes a pit stop feel like home. We need more of this. More brand behaviour that feels like human behaviour. More moments that lead with heart, not hacks. So if you’re in Delhi, Mumbai, Bangalore or Hyderabad this Monday—go. Order your usual. Tip unusually. Because the real celebration? Is the people who made coffee culture… culture.
India has come a long way in fashion, skincare, and beauty, and it’s amazing to see so many homegrown brands making their mark. One such brand that really touched my heart is LoveChild by Masaba, founded by the incredibly inspiring Masaba Gupta, daughter of the legendary Neena Gupta. What makes LoveChild truly stand out is how beautifully it embraces Indian skin tones. For the longest time, most beauty brands ignored the variety and richness of our complexions. But Masaba changed that; she created shades and products that actually speak to us, and that’s so powerful. It’s not just makeup, it’s confidence in a bottle. As a woman, it’s really empowering to see another woman take charge, break norms, and build something so honest and inclusive. I saw her feature in Razorpay's TV ads and came across their AI generator recently via my feed, big up to the entire team for making this happen! This kind of recognition matters, and it inspires many more women to dream big. #BackingIndiasBoldest
My brother Shaurya Anand just launched a cool new dating app called Smingle. Guess what, it has only LinkedIn Verified profiles! It's a dating app where people match to meet over city events and activities. Sounds Interesting? Download the app now. Link is in the comments below.
Top marketing leaders know something you don’t. And no, it’s not sitting in a playbook or a LinkedIn carousel. It’s in the boardrooms where bold brand calls are made. In the campaigns that didn’t just sell, but shaped culture. In the edits, rejections, and pivots that never made headlines. That’s what you get access to at The CMO Fellowship. Real insight from the people behind India’s biggest brand moves: Apple, Ajio, DLF, IBM, Ogilvy, Emami, Trident, and more. Applications are open for the Summer-Fall cohort: https://lnkd.in/giejEnv5 Apply if: → You’re a brand manager or marketing leader ready to go deeper → You want to understand why great campaigns work → You’ve outgrown surface-level marketing advice → You think in stories and strategy, not just stats This isn’t a course. It’s a room. And you won’t look at your work the same after. #CMOFellowship #Collab Metvy
You don't need to post every day to grow on LinkedIn. But you do need a system that won’t burn you out. Ayesha and I created a simple system that’s worked for both of us: The 20–20 rule. Here’s the breakdown: → 20 mins engagement/day: Like, comment, connect. → 20 mins/week on analytics: Check what worked. Adjust. Repeat. → 20-minute weekly planning sprint: Outline your ideas once a week. → 20 mins to write a post: Set a timer. Don’t overthink it. Hook → story → CTA. That’s it. 80 minutes a week. And you’re still building visibility, staying in the game, and not overextending yourself. Grateful to Ayesha for inviting me to collaborate on this. This one was so fun to create together, and honestly, it’s the framework I wish I had when I was starting out. If you’ve been wanting to show up consistently but hate the pressure, try this. And if you do? Tell me how it goes. Let’s stop making LinkedIn harder than it needs to be. ___ ♻️ If this helped, share this forward. 💌 Follow me for more LinkedIn growth and personal branding tips.
Chasing clients is so 2010. Let's bring them to you. Here's my inbound lead generation playbook: 1. Consistent content calendar → Post valuable insights 3-4 times a week → Mix personal stories with professional tips 2. Showcase success → Share client case studies → Highlight testimonials (with permission) 3. Authentic presence → Blend personal experiences with expert advice → Show the human behind the professional 4. Smart networking → Connect with ideal client profiles → Nurture relationships, not just connections The secret? Balance. Maintain a balanced approach between: → Creating content → Building relationships → Engaging with your network LinkedIn isn't a one-way street. It's a conversation. Those who master this balance don't chase clients. Clients chase them. P.S. Struggling to generate leads on LinkedIn? DM me "INBOUND" and let's create your strategy. ___ ♻️ If this helped, share this forward. 💌 Follow me for more LinkedIn growth and personal branding tips.
You're the founder. Why does your LinkedIn make you look like the "intern"? You start with: → A blurry picture from 2015 → A headline that does not say what you do → Zero clue what to post, so you just stare at the blank screen The result? You end up reposting a funding announcement from 6 months ago. Caption: “Grateful. Humbled. Excited for what lies ahead.” And then… nothing. Except your second cousin's pity-like “Proud of you, bro” comment. Here’s the truth: Founders don’t need more content. They need a better strategy, built around who they are, what they stand for, and why anyone should care. At our agency, we help founders sound like founders... Not like a ChatGPT draft at 2 AM. So if your personal brand is struggling between post templates and 100 suggestions on branding from Google, then let's fix that. Hi, I am Srishti, I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand, then DM me and I will help you through it.
You know what I really love about my work? I get to listen to stories. Not just any stories.... Stories of people who've: - Built empires from scratch. - Bet everything on an idea. - Never chased the spotlight, but earned every bit of it. Each time I sit down and write for them...I'm learning: → How they think → Where they fall → What they value → How they rise again And somewhere in that process, personal branding doesn’t feel like a “service” I offer. It feels like a deep collaboration. Working so closely with founders is making me better every single day. I don’t just write their stories. I carry them with me. And they keep reminding me why building something meaningful is always worth it. If you’re a founder or leader with a story that deserves to be told with care, I’d love to help shape it. Let’s talk. P.S. What’s one founder lesson you’ve picked up by just listening?
“Anyone can write on LinkedIn.” True. But writing something people actually want to read? That takes a bit more thought. It’s not just what you say. It’s how you say it. Where you pause. What you leave out. And whether it sounds like you or a brochure. The goal isn’t to post. The goal is to connect. And no, that doesn’t happen by accident. Founders, you don’t have to do it alone. If you’re building something great, let’s make sure people hear it too. 💌 DMs are open.
Personal branding in 2025 isn't about being everywhere. It's about being strategic. Most people think personal branding means: → Creating content 24/7 → Posting on every platform → Chasing trends obsessively But the most successful personal brands I've built (and studied) do the opposite. They focus on impact. I was guilty of this too... Trying to spread myself thin across 3 platforms, creating mediocre content everywhere. Then I made one change that transformed everything: I picked ONE platform and mastered it completely. For me, that was LinkedIn. I studied what worked here. Within 90 days, I had more inbound opportunities than the previous 2 years combined. The strategy is simple but powerful: 1. Choose your ideal platform based on YOUR audience 2. Study the top 1% of creators there obsessively 3. Post consistently (3x weekly minimum) 4. Only expand when you've truly mastered one space Strategic focus beats chaotic presence every time. Your personal brand doesn't need more content. It needs more intentional content. PS: What's the ONE platform you're focusing on this year? ___ ♻️ If this helped, share this forward. 💌 Follow me for more LinkedIn growth and personal branding tips.
Writing on LinkedIn didn’t just grow my audience. It changed me. When I first started posting, I second-guessed everything. → “What if this isn’t good enough?” → “What if people disagree?” → “What if no one cares?” But I kept writing. Day after day, I learned to put my thoughts into words. To share what I believe in, even if not everyone agrees. To back myself, both online and offline. And something shifted. I stopped overthinking before I spoke in meetings. I started sharing my ideas with more confidence. I learned that my voice and my perspective have value. Because when you get comfortable sharing your thoughts in public, you stop holding back in private. Writing didn’t just make me better at LinkedIn. It made me better at showing up as myself everywhere. P.S. What’s one thing you’ve learned from putting yourself out there? 💌 Just came back from a 3-day holiday. What did I miss? Leave links to your posts in the comments, I'll engage.
"Your personal brand isn't built in 30 days." That's what I tell every founder who wants quick results. Truth is: • I lost money on calls • Posted for nothing for months • Didn't land a single client for 6 months But I kept showing up. Here's what nobody tells you about branding: → Your first 50 posts will be average → Your first few months will test your patience The founders who win? They focus on the system, not the success. Build daily habits that compound: 1. Write for 30 minutes 2. Comment on 10 relevant posts 3. Share one learning, even if it's small Quick wins = Quick losses Slow growth = Strong roots P.S. Are you here for the long game? —- I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand, then DM me and I will help you through it.
Personal branding looks fun on the outside. But here’s what most people don’t check before they start. 1. Clarity: What are you showing up for? What do you want to be known for? 2. Capacity Can you do this consistently? Do you have time to review, engage, and write? 3. Intent Are you here to say something meaningful? Or to stay visible? Personal branding isn’t about being everywhere. It’s about showing up with purpose and staying even when no one’s watching. Start from that place. The rest follows. ---- Hi, I am Srishti I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand, then DM me and I will help you through it.
I've watched 100+ founders build their personal brands. The difference between those who succeed and those who fail isn't what you think. Here are a few do’s and don'ts: Don't: 1. Wait to feel "ready" 2. Be everywhere at once 3. Obsess over vanity metrics 4. Copy big accounts. You're not there yet 5. Skip basics: strong profile + consistency > hacks Do: 1. Share your founder's journey 2. Reuse top content in new formats 3. Show up consistently, trust builds over time 4. Solve real problems for free, that’s true marketing 5. Comment daily, it builds relationships faster than posting Personal branding isn't about being known. It's about being known FOR something specific. Pick one problem you solve better than anyone else. Then become impossible to ignore in that space. Your early customers aren't buying your product. They're buying YOU. Repost ♻️ if you're building in public this year. PS: What's the biggest personal branding challenge you're facing right now? --- I help founders build a personal brand on LinkedIn. DM me to get started today.
Personal branding isn’t optional anymore. But too many people still fall for these myths. Here’s what’s holding you back: 1. “I need to be an expert first.” → You don’t. You just need to share what you know. → People connect with real stories, not just polished success. 2. “I don’t have time for it.” → You don’t need hours, 15 minutes a day is enough. → If you have time to scroll, you have time to post. 3. “I don’t know what to post.” → Your daily conversations, challenges, and insights are content. → Start with what you’re already talking about. 4. “It won’t make a difference.” → Visibility leads to opportunities. → The more people see you, the more they trust you. 5. “Personal branding is just for influencers.” → It’s for anyone who wants to grow- founders and professionals → Your personal brand is your way to be the best in your career. Stop waiting for the perfect moment to start. Because the best time was yesterday. The second best? Today. P.S. What are some personal branding myths you want to debunk? ___ I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand then DM me and I will help you through it.
I’ve written over 550+ posts on LinkedIn. Not all of them went viral. In the first few months, I struggled. But I kept going. And I learned a lot. If you’re starting out or feeling stuck, here are 10 things I’d share from experience. 1. Start messy ↳ Clarity comes from action, not waiting to feel “ready.” 2. Engage with intention ↳ Thoughtful comments build visibility faster than random posting. 3. Stick to 3–4 core themes ↳ Don’t post about everything. Create content buckets you can rotate. 4. Reuse what works ↳ If something resonated once, say it again, differently. 5. Keep your posts clear and short ↳ Under 550 characters performs best. Cut the fluff. 6. Mix personal with practical ↳ Tell your story and share a takeaway. That’s what sticks. 7. Make your profile conversion-ready ↳ Strong headline, clear banner, and pinned post = trust at first glance. 8. Use hooks and re-hooks ↳ First 2 lines decide everything. Keep them tight and scroll-stopping. 9. Stay consistent, even when it’s boring ↳ This is when most people quit. Chase consistency > perfection. 10. Focus on reputation, not reach ↳ Virality fades. Trust is what makes people stick around. Your brand is built quietly, post by post, day by day. Keep showing up. The right people are already watching. P.S. What’s one lesson LinkedIn has taught you?
Confused people don’t buy. If your message isn’t clear, your audience won’t: → Understand what you do → See why it matters → Take action Most people overcomplicate their messaging. They try to sound smart instead of being clear. Here’s how to fix it: 1. Drop the jargon ❌ : “We leverage innovative solutions to optimise business outcomes.” ✅ : “We help businesses grow faster with better marketing.” 2. Keep it short ❌: “Our cutting-edge, AI-driven platform revolutionises operations.” ✅: “We build AI tools that save you time.” 3. Focus on impact ❌: “We offer digital transformation services.” ✅: “We help companies go digital without the hassle.” Clear messaging wins. Because if people don’t get it, they won’t buy it. P.S. What’s the worst piece of jargon you’ve ever seen? ___ ♻️ If this helped, share this forward. 💌 Follow me for more LinkedIn growth and personal branding tips.
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