First Impressions: A Personal Branding Agency

Founder & CEO

LinkedIn

Personal Branding Strategist

The Scribbled Stories

Writer

Samvaad Media

Web Content Writer

Hi there!

If you’re a founder, leader, coach or a C-suite executive looking to -

1. 5x your LinkedIn growth 
2. Provide value to your ICPs
3. Build a strong personal brand 
4. Generate inbound leads regularly 

Then you are at the right place.

I have been writing for over 10 years now with - 

1. 5 years of experience in professional writing 
2. Writing for India’s biggest storytelling platform 
3. Working for big brands like Netflix, Harper Collins and Disney+hotstar

Unleash the potential of your LinkedIn profile.

Book a call with me on topmate to avail my services.

Or

Drop me a mail at mishrasrishti114@gmail.com 

You’re just a click away from your goals!

I came across a fascinating theory during a client call this week:

The "Eat The Frog" theory.

The idea is simple:

If you do the hardest task first (the frog), everything after feels easier.

Here's what I have been doing since:

1. Pick 1 task the night before
2. Do it first, before calls or messages
3. Just finish it, instead of perfecting it
4. Reward yourself later on for finishing it

It's uncomfortable for the first 10 minutes.

Trust me, it takes a lot to push yourself through that task, but it's freeing for the next 10 hours.

Try it today and watch how your day changes.

P.S. Do you practice any productivity hack/theory? Would love to read it in the comments.

Srishti  Mishra

Founder @ First Impressions •⁠ Helping B2B founders and CXOs build their brand on LinkedIn

Some of your best leads will never "like" a single post.

They won't DM
They won't repost
They won't comment

But they'll read every word you write.

Then one day, out of nowhere, they'll message:

"I've been following your work for a while. Can we talk?"

That's when you realise:

Your audience is bigger than your notifications.

Here's how you can spot them:

1. They check your profile regularly.
2. They start following you quietly, without engaging on older posts.
3. You notice their name pop up in your mutuals’ posts and comments.

If you measure your LinkedIn presence only by engagement,
You’ll miss the people who are already halfway convinced to work with you.

So keep posting.

Even when it feels like no one’s watching.

Because the right people are.

P.S. Has a silent watcher ever turned into a customer for you?
___

♻️ If this helped, share this forward.

💌 Follow me for more LinkedIn growth and personal branding tips.

Unpopular opinion:

You don't need a niche.
You need a voice that people actually connect with.

I've posted about:

→ Hiring
→ Work culture
→ My 9-5 experience
→ My weekend routine
→ LinkedIn growth and branding

All over the place? Maybe

But it still worked somehow.

Because one thing stayed the same. My voice.

People don't follow you for your niche.
They follow you for you.

So if you're trying to fit into one box...don't.

Your experiences aren't one-dimensional.
Your content doesn't need to be either.

If it sounds like you → It'll resonate
If it feels like you → It'll build trust

Don't force clarity by muting yourself or trying to fit in.

Find it by owning your story.

That's how you'll stand out.

P.S. What are you writing about today? Would love to read.

P.P.S. What's the most non-niche topic you've ever written about on LinkedIn?

___

♻️ If this helped, share it forward.
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Nobody tells you how lonely entrepreneurship feels.

You have people around you...
Clients. Team. Family. Friends.

But the decisions? 
They're yours to make. Alone.

It's not just about the risk.

It's about the weight of carrying every choice:

→ The hire that didn’t work out.
→ The pricing you weren’t sure about.
→ The client you shouldn’t have said yes to.

And still showing up the next day.
With your head in the game.

People see momentum.
They rarely see the stillness behind it.

But maybe that’s part of it.
 
Building something that’s yours means becoming someone who can hold it all.

The clarity. The chaos. And everything in between.

If you’re building something too, I hope you’re being gentle with yourself.

What’s something you’ve learned about yourself through this journey?

You're the founder.

Why does your LinkedIn make you look like the "intern"?

You start with:

→ A blurry picture from 2015
→ A headline that does not say what you do
→ Zero clue what to post, so you just stare at the blank screen

The result?

You end up reposting a funding announcement from 6 months ago.

Caption: “Grateful. Humbled. Excited for what lies ahead.”

And then… nothing. 

Except your second cousin's pity-like “Proud of you, bro” comment.

Here’s the truth:

Founders don’t need more content.

They need a better strategy, built around who they are, what they stand for, and why anyone should care.

At our agency, we help founders sound like founders...

Not like a ChatGPT draft at 2 AM.

So if your personal brand is struggling between post templates and 100 suggestions on branding from Google, then let's fix that.

Hi, I am Srishti,

I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand, then DM me and I will help you through it.

90% B2B founders are bleeding cash without realising it.

Here's why:

They're chasing the wrong game on LinkedIn.

→ Obsessing over follower counts
→ Reposting company updates
→ Posting motivational quotes

None of that puts money in your pocket.

What actually works?

1. Nail down your niche. 
2. Identify your TA's burning problem.
3. Position yourself as THE solution (not just another option)
4. Create content that speaks directly to their pain points. 

Then polish and repeat. Every. Single. Day.

No fancy strategies. No "growth hacking" BS.

Just consistent, targeted effort that attracts your ideal clients.

The founders who get this? They're booking calls on autopilot.

The rest? They're leaving stacks of cash on the table.

Which one are you?

P.S. If you're ready to turn LinkedIn into a client-attracting machine for your B2B business, shoot me a DM. Let's make your competition irrelevant.

I used to think personal branding meant being liked by more people.

Post consistently.
Sound smart.
Be relevant.

But here’s what no one tells you:

The right brand won’t attract everyone.

It’ll repel the wrong ones.
And that’s a good thing.

Because when your content starts sounding like you:

→ Some will unfollow.
→ Some people will scroll past.
→ And a few will lean in and think, “Finally, someone who gets it.”

That’s the point.

You're not here to entertain the algorithm.
You're here to build a brand that filters for you.

One that attracts people who share your values, vibe, and vision.
And quietly closes the door on everyone else.

That’s how clarity turns into clients.
Not by being louder. But by being more you.

If your brand is trying to do too much…
Maybe it’s time to do a little less.
But do it with more honesty.

P.S. What’s one thing you no longer pretend to care about in your personal brand?
___
Hi, I am Srishti 
 
I help founders and CXOs grow on LinkedIn and generate leads. 

If you're a founder looking to leverage LinkedIn to monetise your brand, then DM me and I will help you through it.

Personal branding isn’t optional anymore.

But too many people still fall for these myths.

Here’s what’s holding you back:

1. “I need to be an expert first.”
 → You don’t. You just need to share what you know.
 → People connect with real stories, not just polished success.

2. “I don’t have time for it.”
 → You don’t need hours, 15 minutes a day is enough.
 → If you have time to scroll, you have time to post.

3. “I don’t know what to post.”
 → Your daily conversations, challenges, and insights are content.
 → Start with what you’re already talking about.

4. “It won’t make a difference.”
 → Visibility leads to opportunities.
 → The more people see you, the more they trust you.

5. “Personal branding is just for influencers.”
 → It’s for anyone who wants to grow- founders and professionals
 → Your personal brand is your way to be the best in your career.

Stop waiting for the perfect moment to start.

Because the best time was yesterday. 

The second best? Today.

P.S. What are some personal branding myths you want to debunk? 
___

I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand then DM me and I will help you through it.

If people can't tell what you stand for, visibility will work against you.

I've seen founders post every single day.

Plenty of likes, some comments, even a viral post here and there.

But ask someone what they actually do...

Blank faces.

That's the problem.

Visibility without positioning doesn't build trust.

People will engage, repost and then forget you.

Posting for the sake of it and thinking consistency will do the job is not enough.

You need to ask yourself:

- Is my TA seeing my content?
- Are people coming to me to seek solutions?

Getting likes is easy.

Getting visibility for the right thing takes more intention.

___

♻️ If this helped, share it forward.
💌 Follow me for more LinkedIn growth and personal branding tips.

"Your personal brand isn't built in 30 days."

That's what I tell every founder who wants quick results.

Truth is:

• I lost money on calls
• Posted for nothing for months
• Didn't land a single client for 6 months

But I kept showing up.

Here's what nobody tells you about branding:

→ Your first 50 posts will be average
→ Your first few months will test your patience

The founders who win?

They focus on the system, not the success.

Build daily habits that compound:

1. Write for 30 minutes
2. Comment on 10 relevant posts
3. Share one learning, even if it's small

Quick wins = Quick losses

Slow growth = Strong roots

P.S. Are you here for the long game?

—-
I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand then DM me and I will help you through it.

I never planned to run a personal branding agency.

In fact, it started as something small...

I was just exploring LinkedIn and testing a few ideas with repetition.

For 4 months straight I did the same without a break:

Post → Engage → Analyse→ Repeat. 

And then it happened.

An inquiry turned into a client.
1 client turned into 3.
3 turned into referrals.

And before I knew it, my agency got real.

This is what consistency does.

It looks boring until it changes your life.
It looks small until it compounds.

I never planned for any of this.

But maybe that's the point?

You need to start something to see how it goes for you.

Most people just keep thinking. Only a few show up and execute.

So here's my day 1 again.

Day 1 of showing up for 365 days.

Let's see where it takes us this time :)

P.S. What's one thing you've been thinking of starting but haven't yet?
___
♻️ If this helped, share this forward.

💌 Follow me for more LinkedIn growth and personal branding tips.

[1/365]

When I started building my brand on LinkedIn, I was confused.

I focused on what I did.

I talked about services, skills, and strategies.

But something was missing.

→ My content felt scattered.
 → My audience didn’t really connect.
 → Engagement was low, and growth felt slow.

Then I realised something…

I had no clear “why”

Over time, I learned:

→ People don’t just care about what you do.
 → They care about why you do it.

And my "why"?

To help more founders share their stories and build authority.

Once I understood that, everything changed:

- My brand felt more authentic
- My content had clarity & direction
- My audience resonated & engaged

Most people focus only on selling.

 But without a strong why, you’re just another name in the crowd.

So before you post, ask yourself: Why should people care?

P.S. Have you figured out your "why" yet?
___

♻️ If this helped, share this forward.

💌 Follow me for more LinkedIn growth and personal branding tips.

Mistakes I’ve made on LinkedIn 
(and still make sometimes)

1.  Saving drafts I never posted.
2. Letting mood dictate consistency.
3. Ignoring DMs because I felt too busy.
4. Not focusing on engagement and ignoring it.  
5 Comparing myself to creators who aren’t here for a similar goal. 
6. Disappearing when I actually had things to share on a trending topic. 
7. Posting what I thought would perform instead of what I wanted to say.

P.S. What about you? What’s one LinkedIn mistake you’ve made (and maybe still make)?
___
♻️ If this helped, share this forward.

💌 Follow me for more LinkedIn growth and personal branding tips.

"Personal Branding is saturated."

I hear this way too often.

But trust me, it's NOT.

If it truly was, every CEO, founder, and professional would already be visible.

They'd be known for their story, their ideas & their perspective.

And they're not.

There are so many brilliant people still hiding behind their company pages.

Still letting others tell their story for them.
Still wondering why "content isn't working."

Here's the truth:

The space isn't saturated. The effort is.

Everyone's posting, but few are actually connecting.

If you've ever thought, "It's too crowded to start," you're missing the point.

Your story hasn't been told yet.
Your lessons haven't been shared yet.

That's your edge.

So, if you are thinking about building your brand, take this as a sign.

There's still so much space for people who mean what they post.

What's stopping you?

___

Hi, I am Srishti. I help founders and CXOs grow on LinkedIn and generate leads. If you're a founder looking to leverage LinkedIn to monetise your brand then DM me and I will help you through it.

[3/365]

How to win on LinkedIn:

(Without spending 24X7 on the platform)

1. Create a content calendar
2. Post 3-5x weekly consistently
3. Speak at audio events, leverage DMs
4. Support others. Help 1 new creator grow daily
5. Showcase expertise. Share social proof to attract clients
6. Engage strategically. Target new accounts for engagement. 
7. Focus on overall growth, consistently apply these strategies.

LinkedIn growth is not about luck.

It’s about continuously sharing what you know best. 

Quality content + genuine connections = LinkedIn growth.

P.S. What's your top tip for someone struggling to decode LinkedIn?

___

♻️ If this helped, share it forward.
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Them in 2023: You write on LinkedIn? That's so cringe.

Them now (2025): "Hey, can you help us set up our LinkedIn?"

LinkedIn isn't optional anymore.

It's a necessity.

→ Buyers check your profile before buying
→ Investors review your profile before investing
→ Recruiters review your experience before hiring

It's not about posting for likes anymore.

It's about trust, visibility and proof of work. 

You know what real cringe is?

Running a business and having 0 online credibility. 

You can have a world-class product 
You can have the best team

But if nobody knows you, you're invisible. Period.

In 2025, people don't Google your websites first.
They search you on LinkedIn first.

Founders, investors, entrepreneurs...
Your LinkedIn profile is your reputation.

Your business actually depends on it in 2025.

So it's not a flex to avoid it. It's a liability.

Are you changing that today?

—
Hi, I am Srishti, and I help founders and CXOs build a personal brand on LinkedIn. If you’re a founder who wants to show up better, share your story, and build trust in your industry, DM me or book a call via Calendly.

This summer, I became the most inconsistent LinkedIn creator.

But I also learnt a few things:

I spent a lot of time with myself, and I actually needed that.

- Created a wellness routine
- Reconnected with some old friends
- Planned the next few months for my business

Breaks don’t always set you back. 

Sometimes they give you a fresh perspective.

I’ve felt guilty about not showing up here as much.

But I’d rather come back with honesty than force posts that don’t feel like me.

This is day 4 of me posting consistently, and I already feel so good about this journey. 

Trying to remain consistent while running a business is a lot :)

P.S. How have you all been? Drop questions and doubts you’d like me to cover in my LinkedIn posts. 

Happy Sunday 💜 

[4/365]

🔴 Hiring: Founder’s Office Intern

Looking for someone who’s curious, dependable, and genuinely good with words.

At First Impressions, we’re building personal brands for founders, and this role means you’ll be part of that process closely.

You’ll be working directly with me across writing, account management, and client coordination.

A few things that we need:

→ Strong writing and communication skills
→ Good with people and follow-ups
→ Decent with file management and systems
→ Comfortable managing timelines and projects

This starts as an internship, but we’re open to offering a full-time role based on performance.

Please apply only if you’re based in Delhi and comfortable meeting me twice a week.

If this sounds like your ideal workplace, please send a brief note explaining why you’d like to work with us, along with your LinkedIn profile, to Mishrasrishti114@gmail.com.

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