Steve Armenti's Linkedin Analytics

I left 16 years in corporate marketing to create my own business. I now help growth stage SaaS companies build bespoke account-based acquisition and expansion strategies for enterprise customers. A little more about me... I started in B2C developing content strategies for brands like Verizon, Vivint, Yokohama Tire, MasterCard but found my speciality in B2B SaaS shortly after. I refined my expertise at Google, creating demand for products like Google Cloud, Google Workspace, Google Drive, Google Meet, Chrome Browser, ChromeOS, and Android. In my first year at Google Cloud, I led the integrated campaigns team and we delivered $1B in pipeline in year 1. At Google Workspace, I led the marketing growth team which landed a new freemium up-sell strategy for Gmail and executed every in-product growth experiment for Google Meet during COVID -- and generated $100s of millions in recurring revenue. Then, at Google Chrome, I led the team that introduced ABM to ChromeOS GTM and established the most efficient performance marketing direct response program for Chrome Browser I've ever seen at 1000%+ ROI (seriously). I deeply understand the mechanics of marketing data infrastructure. I led a marketing ops and data team that was responsible for implementing a new data warehouse, CDP, and orchestration system that fueled our account-based demand generation strategy. I brought brought in AI to accelerate insights from our ICP, pipeline data, and revenue funnel. At DigitalOcean I led a 30 person growth team responsible for top-of-funnel customer acquisition, website and SEO strategy, field marketing, marketing operations and systems, and customer growth. In 6 months, I exceeded Q1 and Q2 revenue targets for self-serve sign ups and turned the acquisition program into a revenue machine, increasing ACV by 58%. I would love to work with you and help you solve your account-based challenges. My DMs are open, let's chat 👋