steve armenti's Linkedin Analytics

After 16+ years marketing for B2C and B2B products—including 7 years at Google where my team generated over $2B in marketing-sourced pipeline—I made a decision that changed everything. Last year, I left corporate America to start twelfth. Why? I'd developed a simple but powerful approach to ABM that consistently delivered results, and I wanted to share it with fast-growing companies that need pipeline now, not later. I watched too many marketing teams waste months building demand gen from scratch while their sales teams waited for qualified leads and leadership questioned marketing's ROI. The numbers don't lie: 👉🏼 57% of GTM teams failed to increase pipeline in 2024 👉🏼 56% missed revenue targets Generic marketing and spray-and-pray campaigns aren't working anymore. So I built twelfth around a simplified ABX approach: 🎯 Smart Targeting - AI finds companies that look like your best customers 📧 Connected Campaigns - LinkedIn ads, emails, and sales outreach that work together 📊 Fast Results - Pipeline in 8-12 weeks, not 6+ months of hiring and hoping Marketing leaders at Watershed, Integrate, Promowise, eight25, and other fast-growing companies now trust twelfth to deliver what matters: more qualified meetings, better pipeline quality, and measurable growth. We operate as your fractional ABX team—faster than hiring, better than traditional agencies, more efficient than doing it yourself. Ready to turn your growth goals into pipeline?