Steve Smith's Linkedin Analytics

After leading a best performing CAT tractor, and first digital, dealership, I started EquipmentFX because I saw the waste in the current business, sales, tech and marketing models, use of resources, strategy gaps and overall ways of doing business. Enter cloud, mobile and embedded fintech options, there's never been a better time to invent YOUR future without getting burned. Most of my past engagements involve some form of fractional marketing work, budgeting, vision and implementation. I start this with my proprietary A3 assessment process, we learn the gaps together, then implement quickly and efficiently, using a combination of your resources and mine. Throughout my career, I have developed a reputation as a visionary leader who has successfully led global innovative change using cutting-edge digital delivery platforms that have achieved significant profitability and boosted annual revenue. I have transformed some of the largest OEM and dealer network channels in the world. I love the trenchwork, tasks and doing it part of any plan or strategy. I am happy to share my portfolio. These innovative programs have significantly improved service quality and delivery, sales opportunities, leads, customer retention, and expansion, with a focus on customer engagement, customer delight, and top and bottom-line growth. At the end of the day, it's about developing leads to close, and I'm really good at that with the evidence to support it. I can typically see a path to success quickly and efficiently during any engagement. Data doesn't lie, and it's easy to see how you stack up; competitors, internal processes, and compare to the possible. I help build strategic plans, develop KPI's and take advantage of business opportunities. Few know virtual as I do - 16 years and counting. Today's marketing and technology landscape is less about being skilled in one area, and more about understanding the systems, processes, digital channels and team required to perform specific tasks. I've developed outsource teams in a distributed work environment for over 16 years and know how to get things done quickly and efficiently, with less cash burn. Today, the landscape is about cloud, mobile and embedded fintech solutions. What are you doing to maximize revenue and delight your customers with new solutions? Current Project(s): Web – React (Next js), Mobile – React Native (iOS 11 & Android 6 operating systems), Next-js/Express js server, Ruby on Rails, Postgres, Redis built in AWS with Twilio services. Connect with me if you're curious about the FX projects!