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Steve Costello's Linkedin Analytics

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Steve Costello

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I got every job I applied for until I didn’t. Age 32, I was 2 years past my self-imposed deadline to succeed. I spent my 20s building two careers (teaching and law). But after moving to Australia for family reasons, I needed more qualifications to continue. It would cost $20,000+ I didn’t have. I was drifting, short on confidence, and scared about never finding the work I loved. And I was a single Dad with bills to pay. So I did what you do when feeling lost → Travel. I took a solo trip to LA and read Keith Ferrazzi’s networking book Never Eat Alone. It recommends thinking about how you can help others. So I contacted an ex-journalist who hosted a podcast I liked. “Meet me at the Sheraton Gateway, LAX,” he said. We got along great. But I needed to leave the meeting with something → Hope. “Your LinkedIn profile needs rewriting,” I said as we parted ways. “I’ll do it for free.” It was a bit audacious. Growing up, I wrote many short stories and devoured CD booklets to interpret song lyrics. Browsing my blue pocket Oxford dictionary was fun. I loved words. So, I was a decent writer, but I didn’t think it could be a career. The ex-journalist said, “Sure, thanks.” When I rewrote his profile: → He saw my potential. → He mentored me in digital writing. → He sharpened my editing and storytelling. → He sent me paid work and referrals. 12 months later, It was enough to leave my 9-5 and launch a writing career I loved. → I worked with world-class editors at media publications. → I learned how to interview and write for others. → I met CEOs at masterminds across America. → I evolved with online courses and mentors. But it started with meeting the ex-journalist. And we’re still friends a decade later. RESULTS: → Got a client 4.2M+ organic LinkedIn views & 12K followers in 6 months. → Got a client on the Inc 500 3 times & the EY Entrepreneur of The Year. → Edited 500K+ words for top publications like Entrepreneur & Insider. → Grew my LinkedIn account from 1K to 9K followers in 9 months. → Written for 100+ founders/CEOs since 2014. → Winner of 3 UK national teaching awards. MY SPECIALTIES: → Mindset → Veterans → Education → Leadership SEE MY FEATURED SECTION TO: → Apply for a free strategy call → Book a coaching call. P.S. DM "Story" if you want a founder story like the one above.

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