Sundus Tariq

Ancorrd

As the CMO of Ancorrd, I help businesses improve their online presence, grow revenue, and create better customer experiences. With over 10+ years of experience in conversion rate optimization (CRO) and digital marketing, I’ve worked with multiple clients to deliver measurable results.

What have I achieved so far that led me here?

Led a team of experts in executing advanced A/B testing, multivariate testing, and behavioral analysis using platforms like Google Optimize, Optimizely, and VWO, resulting in an average 40% uplift in client conversion rates and significant growth in customer acquisition.

Integrated Martech: Strategically implemented marketing technology stacks using HubSpot, Salesforce, Klaviyo, and Marketo, enabling businesses to streamline workflows and increase efficiency, leading to a 30% boost in campaign ROI across multiple verticals.

Optimized Customer Journeys Across Channels: Designed personalized omnichannel marketing campaigns using tools like Google Analytics, SEMrush, Segment, and Hotjar, driving an average 25% increase in lead conversion rates and improving customer retention rates by 35% for clients.

Increased eCommerce Performance: Delivered eCommerce optimization projects with platforms like Shopify, WooCommerce, and BigCommerce, achieving up to 20% higher average order values and improving checkout flow efficiency, reducing cart abandonment rates by 15%.

Developed Loyalty and Retention Programs: Implemented customer segmentation and loyalty frameworks using tools like Yotpo and Smile.io, which resulted in a 40% growth in customer lifetime value and strengthened brand affinity.


I am proud of my achievements and ready to solve my clients' problems with my experience and knowledge.

ESP Inspire, Inc. 

Oversaw a successful brand relaunch, utilizing Google Analytics and social listening tools like Brandwatch and Hootsuite, resulting in a 30% increase in brand awareness and a 21% boost in website traffic.

Developed and implemented a data-driven content marketing strategy using HubSpot, SEMrush, and ContentKing, generating 51% more qualified leads year-over-year through targeted campaigns and SEO optimization.

Built and mentored a high-performing marketing team of 10, leveraging Asana, Slack, and Zoom to foster a culture of innovation and collaboration, ensuring smooth project management and communication.

Spearheaded a new omnichannel marketing campaign using Marketo, Salesforce, and Google Ads, driving a 15% increase in online sales and a 10% increase in in-store sales through integrated messaging across digital and physical touchpoints.

Launched a loyalty program with the help of Klaviyo and Yotpo, resulting in a 23% growth in customer retention and a 36% increase in average order value through personalized email campaigns and incentives.

Implemented a customer segmentation strategy using Google Analytics, Segment, and Optimizely to enable personalized marketing campaigns, leading to a 45% uplift in conversion rates through tailored content and offers.

Successfully navigated a brand crisis by using Cision, Meltwater, and Google Alerts for proactive communication and strategic PR efforts, minimizing negative impact and maintaining brand reputation through timely and transparent responses.

Chief Marketing Officer

Interlink Advertising Pvt. Ltd.

Established free Social Media and SEO Audit before the final meeting by leveraging tools like SEMrush, Moz, and Sprout Social to provide detailed insights into a client’s current performance, enabling data-driven recommendations.

Launched a Lead Generation campaign using Facebook Ads, LinkedIn Ads, and Google Ads, which received almost 1,000 entries on its first day through targeted audience segmentation and compelling CTAs.

Increased online sign-up conversion from 13% to 21% by optimizing landing pages through Unbounce, Hotjar, and Google Optimize, as well as A/B testing different user flows.

Decreased CPC from $100+ to below $50 using Google Ads and Facebook Ads Manager by refining bidding strategies, improving ad quality scores, and using granular audience targeting with tools like AdEspresso.

Implemented a new website design and enrollment platform by working closely with developers and designers, utilizing WordPress or Webflow, and integrating Shopify or WooCommerce for a seamless user experience and streamlined enrollment.

Improved brand awareness from 13% to 38% by running cross-channel campaigns using Hootsuite, Buffer, and Google Display Network, focusing on consistent branding and frequent touchpoints.

Developed direct mail pieces/Email Marketing Campaigns using Mailchimp, HubSpot, and Brevo, achieving an average 2.7% response rate over 6 months through personalized content and strategic segmentation.

Worked closely with various internal teams (developers, PR, etc.) and external teams (1st parties) using collaboration tools like Trello, Asana, and Slack to ensure smooth communication and coordination across departments.

Created and monetized new digital ad positions and programs using Google Ad Manager and DoubleClick, driving new revenue streams by identifying and utilizing prime ad placements.

Head Of Digital Marketing

Aodour (Pvt.) Ltd 

Took charge of all marketing assignments following a 49% reduction in the marketing department, ensuring uninterrupted delivery and strategic execution of key projects using Trello for task management and Asana for tracking team workflows.

Spearheaded a comprehensive corporate rebranding initiative across Instagram, LinkedIn, and Facebook, while updating sales collateral using Adobe Creative Cloud and internal marketing assets via Canva, resulting in a cohesive and enhanced brand identity.

Partnered with the SEO team, utilizing SEMRush and Google Search Console to optimize and successfully execute a digital marketing campaign, improving search visibility and organic traffic.

Monitored social media ROI using Google Analytics and Hootsuite, implementing new tactics that boosted engagement and returns, improving overall campaign effectiveness.

Revamped monthly social media reporting via Google Data Studio, focusing on key actionable metrics, which helped improve insights and decision-making for marketing strategies.

Developed and rolled out an analytics system using Google Analytics 4 (GA4) and HubSpot, increasing monthly views from 1,000 to 20,000 within six months, providing a significant boost to data-driven marketing efforts.

Director Of Digital Media

CMO| Data-Driven E-commerce Strategist | Generated $100M+ in Revenue | Conversion Rate Optimization Expert| Revenue-Focused Analytics | Sales Optimization Expert |10+ Years Experience

If it’s about E-commerce or SaaS, I’m here to help you and show you how simple CRO strategies can multiply your revenue.

For over 10 years, I’ve been working with SMBs,Mid-Market and Enterprise e-commerce brands to solve conversion challenges and help them grow.

Here’s what that looks like:

1,200+ brands collaborated with
$300M+ in additional revenue generated
67% average improvement in conversion rates
23.45% decrease in Cart Abandonment Rates

What I focus on:

Growth Strategies – Helping brands increase online sales by an average of 546%.
Tailored Client Solutions – Partnering with businesses to overcome tech limitations, competitive positioning, and customer engagement gaps.
Advanced Analytics – Using data-driven insights to empower smarter, scalable decisions.

My Expertise:

Customer Experience Optimization: Building personalized shopping experiences that increase loyalty.
Omnichannel Strategies: Seamlessly integrating online and offline customer journeys.
Predictive Analytics: Anticipating trends to refine marketing and inventory strategies.

If you want to talk e-commerce or SaaS, I’m all ears - just don’t ask me to explain the latest TikTok trend! 😅

Taplio

Sundus Tariq's Linkedin Analytics

Sundus Tariq

Want to drive more opportunities from LinkedIn?