Susan Findlay Hypnotheraphy, Life Coaching & NLP

Owner

Musselburgh Racecourse

Marketing Manager (maternity cover)

The Scotsman

I led a team of BDMs to deliver The Scotsman + i development strategy whilst maintaining my own client base, generating new business and relationship manager for the media buying agency community. 

Working as a creative solutions team, taking briefs from clients and consulting with internal stakeholders where necessary on idea generation, pitching, winning, delivering and campaign evaluation.

I created and implemented a print and digital marketing/ sales strategy to stimulate new opportunities in a difficult trading environment; targeting niche sectors with a thoroughly researched and well executed plan. A strategy which has seen individual projects yield between 20% - 50% YOY revenue growth.

Head Of Business Development

Led a newly formed, Scotland wide, acquisition sales team through a sales transformation process.

Core responsibilities:
- lead team in new ways of working implementing best practice and continuous improvement of new approach including adoption of process, stages of call, sales presentations, effective use of CRM system, daily scrum calls
- adoption of new lead generation system 
- dual calling and coaching
- ensure all KPIs were adhered to including effective inputs to CRM system

Acquisition Sales Manager

A newly created role to head up three merged teams - sponsorship/ B2B and events teams. 

I created an event strategy to build on the existing conference programme, this incorporated new event ideas in both B2B and consumer space.  This included a newly devised marketing plan and 3rd party engagement strategy which I implemented.

In addition to a cohesive sales strategy merging the various propositions to take to market.

Head of Sponsorship, Events & Business Development

In this role I was accountable for a personal annual revenue target which I had to achieve from new and existing customers, specifically through:

- development of creative media solutions print and digital
- build and secure compelling sponsorship propositions of print, digital and event assets
- secure meaningful media partnerships 
- campaign management including successful delivery and ROI

Sponsorship Manager

Blue Chip Marketing

Account Manager in this full service marketing agency where I had ownership and responsibility for the strategic development, pitching, winning and management of campaigns and accounts to ensure successful delivery and contribution for the agency.  From ATL ad creation, planning and buying to third party promotions, POS development, on and off trade experiential activity, events and video production.

Clients included Warburtons, Scottish & Newcastle Pub Enterprises, Caledonian Brewery, Baxters Food Group, Reebok, Plymouth Gin & Cointreau.

Account Manager

Arc Worldwide

Account Manager in this full service marketing agency, working with client such as Maxxium UK, Whyte & Mackay, Kyndal, Jim Beam Brands, Belhaven Brewery, Barbados Tourism Authority.

IMP Marketing

Account Exec

Scottish Courage Brands

I’m a trauma informed Coach & Positive Psychology Coach trained in Hypnotherapy and NLP with a purpose to help busy professionals free themselves from feeling stuck or struggling in a negative headspace.

I help you navigate your mental, emotional and physical wellbeing in order to live a happy, healthy, balanced life in these key areas.

It is sometimes hard to understand why we feel the way we feel.  We have everything going for us, good job, great friends and family but inside we are struggling.  This might be feeling alone, feeling stuck, feeling overwhelmed and you have no idea how to find a way out of it.

If you’re ready to ditch the overwhelm, negativity and lack of confidence drop me a message and let’s talk about how I can support you.

In the meantime, here is a daily ritual you can start immediately to support your own mental health and emotional wellbeing - powerful daily habits 👉 https://bit.ly/3SM2eCD

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Susan Findlay's Linkedin Analytics

Susan Findlay

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Susan Findlay

Want to drive more opportunities from LinkedIn?

Susan Findlay's Linkedin Analytics