Shannon Yost's Linkedin Analytics

With over 25 years of marketing leadership, I am an award-winning, π-shaped marketer with deep experience in product and corporate marketing. I’m passionate about building high-performance teams, fostering innovation, and executing data-driven campaigns that exceed expectations. My expertise lies in crafting go-to-market strategies, driving double-digit revenue increases, and translating complex solutions into compelling narratives, showcasing a commitment to measurable impact through innovative content initiatives. Key achievements include: ✅ Spearheaded comprehensive rebranding initiative, doubling website engagement and transforming content into a significant source of inbound leads. ✅ Pioneered an innovative ABM and inside sales programs, achieving a threefold increase in MQLs within the first two months. ✅ Established high-impact product marketing and sales enablement function, resulting in a 75% increase in closed business. ✅ Drove double-digit revenue increases across diverse industries through the development and execution of go-to-market strategies. ✅ Recognized as PR News’ 2018 Platinum Award Finalist Data Insights; IoT Global Awards 2018; 2017 Ragan Communications and PR Daily honorable mention for B2B campaign. Core competencies: Strategy, Product Marketing, Go-to-market Strategy, Thought Leadership, Positioning and Messaging, Cross-functional Leadership, New Product Launch, SaaS Packaging, Sales Enablement, Partner Marketing, Analyst Relations, Customer Marketing, Content Marketing, Social Media Marketing.