Just interviewed a 750K biller
Who also leads a team of 30 recruiters 
Here’s his tip for winning business 





"You can't beat candidate-led BD."

Here are his three NON-NEGOTIABLES for every email:

1. Personalization (Show you know exactly who they are and what they do)
2. Performance (Highlight the candidate's strongest selling points)
3. Network (Who has the candidate worked with that they would care about)

Seems pretty basic. 

But every Top biller has said the same thing. 

“It’s just about doing the basics really well” 


Ben Miller ▶︎

Bill More Every Month & Save Hours of Time with Knock-out content - Helping Recruiters build their reputation online 👉 £3.5 Million Generated for Clients 🚀 🔥

Spoke with a recruiter who’s been billing 600k 
Every single year for 7 years. 
But she’s had a wobble… 




She hasn’t closed a deal in over 3 months. 

It can be easy to lose hope when times get tough. 

But you need to remember… 

- You have the skills 
- You have the knowledge 
- You have the tools 

And if you’ve done it before. 

You can bloody well do it again!!!!!

We help recruiters become Top Billers by growing and monetising their LinkedIn Presence. | £4M generated for Clients | Take Our Client Attraction Quiz 🚀

I interviewed a 500k biller 
Who scaled his business to 18 recruiters. 
Here's the reality of scaling: 




He had 100k per month going out of the business. 

That remained consistent even during slow months.

People often see the glamorous side of scaling

But they don’t see: 

- The extraordinarily high costs,
- The rollercoaster of hiring and firing staff 
- The constant chase for business 
- The huge burden of responsibility

Nothing wrong with scaling. 

But it ain’t easy. 

And it certainly ain’t glamorous.

This recruiter billed 255k in her first year 
Here’s how she did it: 






Amy Holder hit the ground running and billed 255k in her first year at the Adecco group. 

She also won 29 clients and was awarded The Recruiter of the Year!

In fact, she was so good at winning business…

She was promoted to business manager. 

Where she now teaches other consultants how to win new clients. 

Here are some of her juiciest tips: 

↳ “Always plan your BD activity the night before” 

↳ “Create a list of 30-40 dream clients that you want to work with” 

↳ “Every lead goes straight into an Excel sheet and then it’s all about weekly touch points” 

↳ “Do localised mail shots, if you have candidates in Manchester, spec them into companies in Manchester” 

↳ “90% of the most important information is from candidates calls” 

↳ “Picth solutions” 


—---------------------------------------------------------

Welcome back to another Episode of TopBillers Toolkit.

Today's guest is none other than Amy Holder, a successful recruiter who’s made her mark at the Adecco group. 

On Today's Episode, we'll discuss...

✅ How to pitch solutions
✅ How to build a desk from scratch 
✅ The power of candidate relationships 
✅ How to be a master at business development 

You've GOT to check out this Episode!

Links below!

Spoke with a recruiter today 
She lost 90k of business 
After months of work 





It was a while back. 

But it nearly broke her. 

Recruiters have to deal with so much shit. 

But the ones that succeed. 

Never give up when times are tough. 

For 3 years, this recruiter billed less than 50k 
She was about to give up. 
But then something happened…





She changed companies.

In the 1st year at the new company, she billed £200K.

And in the 2nd year, she billed £300K.

That's a 500% increase…

In 2 years.

Simply by changing her environment.

There's a lesson here. :)

Spoke with a contract recruiter yesterday 
He was earning 15k per month in profit 
As a one-man band 






And he barely did any work

In fact… 

He said he had a nap right before our call. 

It reminded me: 

> Work smart
> Profit is King 
> Have more naps 

Just because you’re not a 500k Biller 
Doesn’t mean you’re not a good recruiter 





I get it. 
The easiest metric to look at is revenue. 

But I know TONS of recruiters earning: 

- 150k
- 200k
- 250k
- 300k 

Doing a bloody good job for their clients. 

And living a good life… on their terms. 

If you’re happy, healthy and doing something you love 

You’re already in the top 1%. 


Every recruiter I've interviewed 
billing over $500k
Has two things in common:




1. Their average deal size is large:
↳ They are working on larger salaries ($100,000, $150,000, $200,000+)
↳ With larger fees (25-30%)
↳ And take home more money per deal ($30,000-$60,000)


2. They work in places like the US:
↳ Where notice periods are shorter (2 weeks)
↳ And the turnaround is quicker (at least 1 placement per month)

It doesn't make them better recruiters.

But they are working smarter.

Just spoke with a recruiter 
who's scaled his company to 60+ people. 
Here's what he said about top billers:





The top performers are freakishly consistent.

A lot of good recruiters plateau after 2-3 years

But the best keep going. 

They're happy to do the same tasks day in and day out

 For 3, 4, 5+ years. 

That's how you become a master of your craft.

I interviewed a recruiter billing 400k 
90% of her business was inbound 
Here’s what she posted about: 





1. Personal posts 
↳( hobbies, events, personal stories, challenges ) 

2. Podcast/book takeaways 
↳( Reporting on valuable information she’s learnt ) 

3. Candidate jobs 
↳( Job adverts selling new roles ) 

That’s it. 
3 simple pillars. 

Done consistently… every single week. 
Resulting in multiple six-figures in revenue. 

Lesson on building a personal brand: 
Keep it simple and stick with it.

We help recruiters become TopBillers by growing and monetising their LinkedIn Presence. | £4M generated for Clients | Take Our Client Attraction Quiz 🚀

This recruiter went from peaks and troughs
To Billing £500k for 5 years.
Here's how he did it:





Troy Neenan was originally a perm recruiter

But despite his best efforts…

He couldn't avoid those dreaded peaks and troughs.

But that all changed when he switched to contract recruitment.

In his words: "It took a bit longer to get up to speed... But it was consistent."

As a result, he was able to bill £500k every year for almost 5 years. 

Which allowed him to:

↳Save money
↳Buy a house
↳Have more holidays


----------------------------------------------------------------

Today’s Guest is Troy Neenan

Contract Solutions Director at Proclinical Staffing

Troy’s not only a Top Biller... 

But he’s a master at business development. 

Here are some of the topics we talked about: 

↳The biggest difference between perm and contract recruitment
↳How to win new business
↳How Troy achieves an 80% conversion rate with new clients
↳The Email - Call - Email - Call - methodology 
↳The importance of spreading your eggs

All Links are below! 

I interviewed a Senior Director last week 
Their average biller does 419,000 
Here’s their secret… 







They Hire people with no experience. 

Nearly every single person starts off with NO recruitment experience. 

They might be:

- An Estate Agent. 
- A Personal Trainer 
- Or a Car Salesman 

And are moulded into TOP BILLERS. 

Goes to show…. 

In the right environment, normal people can achieve remarkable things. 


The best recruiters don't get enough air time.





Some of the best recruiters I've ever met...

Are too afraid to share their stories.

↳ Despite making hundreds of successful placements,
↳ Despite years of market knowledge,
↳ Despite transforming companies from the ground up,

They still don't feel worthy. 

But I'm here to say you are!!!

Don't let imposter syndrome hold you back. 

The recruiting world needs to hear your voice.

How can recruiters overcome imposter syndrome?

What is the importance of sharing recruiter stories?

Just spoke with an ex-recruiter
Who sold his business for 24 million.
This statistic shocked me:




Only about 0.2% of recruitment companies are sold.

So if you're planning on selling...

Statistically, your chances are slim to none.

Here's what you should do instead:

Build a profitable lifestyle business, one that:

> Makes good money
> Doesn't need you all the time
> Is predictable and safe

Okay, you'll never get a huge payout.

But you can build a great business that serves you,

And always has cash coming in.

This sounds way more appealing to me.

Spoke with a Top Biller today 
He was top of the leaderboard for 4+ years 
Here’s his approach to winning business: 






“I engage with companies that ARE NOT actively hiring” 

It’s smart because: 

- He has time to build trust 
- He becomes their FIRST CHOICE when they start hiring 
- He makes doing business a no-brainer

This recruiter made 1.6 million in his first year of business
here were his biggest f*ck ups...




↳ He had huge churn rate with staff members 
↳ He had months of low-sales 
↳ He had Products and services that failed miserably 

But you know what? 
He wasn't afraid to admit it. 

Remember… 
Anyone you see who’s ‘made it’ 
Probably went through hell and back to get there.

How did the recruiter handle his failures?

What were the recruiter's biggest mistakes?

What can we learn from the recruiter's experience?

This 500k biller has been recruiting for 9 years, 
and he can now maintain 500k every year.
He puts it down to one thing:





 "I know my numbers."

↳ Cold calls to conversations
↳ Conversations to job orders
↳ Match and present to send-outs
↳ Send outs to placements

It sounds cliché…. 

but once you know your numbers, it takes out the guesswork.

You just have to execute.

It might be boring
It might be tedious
It might get hard

But you'll hit your targets.


Why is it important to know my numbers as a recruiter?

What is the process for converting conversations to job orders?

What is the process for converting send-outs to placements?

In ONE month, we've racked up over 600,000 impressions
By interviewing recruiters! 
And we're looking for more.





Sam and I are on a mission. 

To find and interview the best recruiters from around the globe.

↳ Are you a recruiter?
↳ Do you have a story to tell?
↳ Do you want a lot of free publicity?

Then send me a DM, and let's chat!

This 250K biller went from 40% retained to 100% retained. 
Here's how he did it:




- Got shit-hot at identifying clients in pain 
  (The more pain, the more motivated they are to change)

- Having a rock-solid VISUAL sales process 
   (If you're not selling visually, you will be losing out on sales)

- Leveraging testimonials and referrals 
   (If they can see other people just like them, they are more likely to buy)


And finally, probably the most important... 

It was the only package they were selling. 

So they had to make it work.

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