Ted Olson's Linkedin Analytics

In the realm of sales and marketing for coaches and consultants, the landscape is overwhelming and inundated with empty promises. A closer look reveals questionable tactics, spammy approaches, and outright deception. Building a sustainable business and fostering a trustworthy reputation demands a different approach. Rather than off-putting tactics, effective sales and marketing boils down to four essential elements: a crystal-clear message, an irresistible offer, precise audience targeting, and a reliable system for consistent execution. This is what drives real growth, long-term for coaches and consultants. A combined coaching and consulting skillset is in demand. Coaches often need to be consultants to be effective with their clients. And consultants often need to be coaches to help their clients navigate. They also need to be able to build a practice, leveraging a sales and marketing that fits the coaching, consulting context. To address this need, I started Consulting Academy. Feel free to reach out via DM to explore these principles further. To your success, Ted About Ted: Ted Olson is the founder of Consulting Academy, and the best-selling author of Feel Good About Selling. He has built The 4-Step Marketing Formula designed specifically for coaches and consultants to build audience-attracting messages, hard-to-refuse offers, and a sales and marketing system that wins new clients. For down time, Ted writes, is active on social media, and practices martial arts. He homeschools his four kids with his wife, Nicole. They have two dogs (Oatmeal and Honeybee) – his kids wanted him to mention the pets.