Helping small businesses gain traction through brand, model and operations optimization. 

Remote vs Hybrid vs Office

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Bill Kerr

🌎 Helping companies hire global talent at Athyna 📚 60,342 founders, investor and leaders in tech read my newsletter Open Source CEO 🦄 Investor in interesting & important things

The power of believing in your vision. And staying alive.

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Selling to humans by talking shit about humans. Interesting strategy.

Want to see an example of slick-ness in brand positioning—check out Attio's new website.

https://lnkd.in/e2dyvGNW

They are calling this piece 'Le man and le dog, enjoying sun.'

A portrait by acclaimed artist Bilbo Bilcasso.

This campaign by YETI is a masterclass in sustainable marketing. 🌿

Landfills overflowing with single-use plastics, oceans choked with waste, and a throwaway mindset are more prevalent and damaging than ever.

YETI's response?

"Don't give up on sustainability". 🌱

A series of images featuring their durable, long-lasting products side by side with the cheap un-sustainable counterparts.

Amazing. 👏

I found my calling long ago. And now there is no looking back.

Found this gem of a list on sub reddits to launch your startup. 

*𝘚𝘩𝘰𝘶𝘵 𝘰𝘶𝘵 𝘵𝘰 @𝘷𝘪𝘤𝘵𝘰𝘳_𝘣𝘪𝘨𝘧𝘪𝘦𝘭𝘥 𝘰𝘯 𝘟.

This child is a future Fortune 500 CEO.

https://lnkd.in/dhQtg84z

Did a dive into All-In Summit talks recently and found this banger where Palmer Luckey roasts J-Cal at his own conference.

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📌 If you liked this, you’ll love my newsletter. It’s read by 50,082 leaders at Google, Amazon, Stripe, TikTok and more:

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If you don't have a deep social proof database for your newsletter, you don't have content-audience fit. 

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Founders: Scott Galloway said followers will be a big indicator of CEO candidacy in public companies in the future. There is obvious pressure for founders to be high-level communicators. 

With that in mind, how many hours are you spending on your social media / personal brand strategy today?

🌎 Helping companies hire global talent at Athyna 📚 50,082 founders, investor and leaders in tech read my newsletter Open Source CEO 🦄 Investor in interesting & important things

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