James E. Deeb's Linkedin Analytics

Never underestimate the power of credibility. It can change everything for a brand. Awards matter. Being recognized by industry leaders gives a brand a strong boost. It shows that others trust you. This trust can open new doors. When you highlight your awards in PR campaigns, you build a better image. People see you as reliable and worth their time. This can lead to more customers and better partnerships. Here are key points to remember: - Awards act as proof of your quality. - They enhance trust with stakeholders. - They help you stand out in crowded markets. Some say focusing on awards can distract from real value. They argue that it’s better to innovate than to chase trophies. This view has merit, but awards still hold weight. They can be a part of a larger strategy. So, don’t shy away from showcasing your wins. Use them to tell your story. In the end, it’s about balance. Keep your focus on value while celebrating your achievements. That’s how you build lasting credibility.

Guinness isn't just a beer.  It's a story of patience.  Think an ad is just a way to sell?  Think again. It's about art and emotion.  That's where "Surfer" shines.  This iconic advertisement captures the essence of waiting for the perfect wave.  The visuals are stunning.  A group of surfers stands still, eyes fixed on the horizon.  When the wave arrives, it transforms into galloping white horses.  This symbolizes power and anticipation.  The ad draws inspiration from Walter Crane's painting, "Neptune's Horses."  It uses a voiceover inspired by Herman Melville's "Moby Dick."  These elements create a rich narrative.  Targeted at young adults and beer lovers, it speaks to those who value artistry.  The tagline, "Good things come to those who wait," resonates deeply.  The strategy is clear.  Artistic cinematography and metaphorical storytelling connect the brand with excellence.  It shows that good things, like a perfectly poured Guinness, are worth the wait.  The impact is undeniable.  "Surfer" is hailed as one of the best ads of all time.  It won numerous awards, including Clio and Cannes Lions.  In a 2000 poll, it was voted "Best Ad of All Time."  Why was it effective?  Powerful visuals and a compelling narrative create emotional connections.  The music, "Phat Planet" by Leftfield, enhances the experience.  This ad is a masterclass in storytelling.  It proves that patience leads to rewards.  Enjoying a Guinness is not just about drinking.  It's about savoring the moment. . . . ♻ Repost to share with your network if you enjoyed this. 🎥 Watch & Experience the Full "Surfer" Advertisement:

Pears Soap made history. ↳ In 1789, Queen Charlotte endorsed it.   ↳ This royal seal of approval changed advertising.   ↳ Pears became a symbol of luxury and status. But there's more: ↳ The endorsement boosted the brand's image.   ↳ Ads featured the queen in a sedan chair.   ↳ It linked Pears Soap to nobility and high society. This royal approval set a new standard. HERE'S HOW IT CHANGED MARKETING: 1. Royal Approval:   ☑ A brand can gain prestige with royal endorsements. 2. Unique Positioning:   ☑ Linking products to royalty creates a strong image. 3. Visual Storytelling:   ☑ Ads can tell stories that resonate with consumers. 4. Target Audience:   ☑ Focus on high-status consumers who value luxury. 5. Lasting Impact:   ☑ Royal endorsements can lead to long-term brand loyalty. Pears Soap's story shows the power of royal endorsement.  It transformed a simple product into a luxury item.  This strategy is still relevant today. Share a brand that has successfully used endorsements.

Digital PR is a game changer. It boosts brand visibility. And the facts are clear. Recent studies show: • 80% of consumers trust online reviews • 60% say they learn about brands through content • 70% prefer brands that engage with them The impact is huge: → 63% of marketers say PR and content work best together → Brands can reach wider audiences → It builds trust and loyalty Digital PR and content marketing go hand in hand. But how do we make it work? → 10 actionable steps to integrate Digital PR with Content Marketing: 1. Create a Strong Brand Story: ⤷ Craft a story that connects with your audience. 2. Use Social Media: ⤷ Share content across platforms to reach more people. 3. Collaborate with Influencers: ⤷ Partner with influencers to amplify your message. 4. Leverage SEO: ⤷ Optimize content for search engines to increase visibility. 5. Monitor Online Reputation: ⤷ Track mentions and respond to feedback promptly. 6. Share User-Generated Content: ⤷ Encourage customers to share their experiences. 7. Utilize Press Releases: ⤷ Announce newsworthy events to gain media coverage. 8. Build Relationships with Journalists: ⤷ Connect with media professionals for better outreach. 9. Analyze and Adjust: ⤷ Review performance and tweak strategies as needed. 10. Stay Authentic: ⤷ Be genuine in your messaging to build trust. Integrating Digital PR with content marketing will lead to: → Increased brand awareness → Higher engagement rates → Stronger customer relationships That's a win for your brand, And a win for your audience.

The only Digital PR Strategy you need: Influencer + Media + Data = Event Growth All 3 components drive success.    Remove just one, and the strategy falls apart. ↳ Without Influencers: ☑ Events lose reach and excitement. ☑ Influencers create buzz. ☑ They connect with audiences, driving interest and ticket sales. ↳ Without Media: Events lack visibility and credibility. ☑ Media coverage amplifies messages. ☑ It builds trust and attracts more attendees. ↳ Without Data: ☑ Events miss opportunities for improvement. ☑ Data shows what works and what doesn’t. ☑ It helps refine strategies for better results. ↓ It’s crucial to support all three parts of this strategy: 1. Influencer: ⤷ Partner with the right voices. ⤷ They should align with your event and engage their followers. 2. Media: ⤷ Target the right outlets. ⤷ Build relationships with journalists to gain coverage and attention. 3. Data: ⤷ Track key metrics. ⤷ Analyze ticket sales and engagement to understand your audience better. Great events thrive on digital PR.  But only when it combines influencers, media, and data. Check out our latest article from this week's newsletter for a deeper dive!👇

When you are taught to believe that someone else paid for your sins, it can bring comfort but also tears of reflection. Yet, when you dive deeper into scripture like James 2:24 — 'You see then that by works a man is justified, and not by faith only' — it challenges us to take accountability for our actions. True faith is not passive; it requires effort, responsibility, and a commitment to live in alignment with God’s will. Yeshua is a guide, not just a sacrifice, leading us to worship and honor the one true God through our deeds and devotion.

Amazon's ad touched hearts. The "Saving Sawyer" commercial pulled at the strings of pet owners everywhere. It showed a dog finding joy through Amazon purchases while home alone. This ad is more than just a commercial. It connects deeply with pet lovers. Pets bring joy, but they also feel lonely. Amazon understands this bond. They create solutions for pet owners. ☑ The ad tells a story. Sawyer, a lovable dog, waits for its owner. When left alone, Sawyer feels sad. But then, packages arrive. Each delivery brings excitement and happiness. The ad reminds us how much our pets need us. It also shows how small things can make a big difference. ╳ A lonely pet can feel forgotten. They need love and attention. The ad captures this feeling perfectly. It shows that even a simple package can brighten a day. ☑ Amazon wants to be part of that joy. They offer products that keep pets happy. From toys to treats, they have it all. The ad highlights the little moments that matter. ╳ A pet alone at home can feel lost. They might not understand why their owner is gone. The ad speaks to this emotional connection. It shows that love can be shown in many ways. Amazon's "Saving Sawyer" ad is a reminder. It reminds us to think of our furry friends. They deserve happiness, even when we are away. This ad is a call to action for pet owners. It encourages us to find ways to connect with our pets. Small gestures can make a big impact. ♻ Repost to share with your network if you enjoyed this.

Perfect balance isn't just about work. Knowing when to unplug is crucial. Heineken's "The Closer" campaign nails this idea. In 2023, Heineken introduced a bottle opener that shuts down work apps. This clever tool promotes work-life balance for busy professionals. It’s not just a product; it’s a social message. Here’s why it matters: 1. Product Innovation ↳ Heineken combined a fun item with a serious issue. ↳ This opener isn’t just for beer; it’s a reminder to take a break. 2. Sparked Conversations ↳ The campaign got people talking about overworking. ↳ It challenged the norm of constant connectivity. 3. Relatable Solution ↳ Many people feel pressure to always be available. ↳ This opener offers a simple way to reclaim personal time. Heineken shows us that work-life balance is vital. Embrace moments of rest and enjoy life outside of work. . . . ♻ Repost to share with your network if you enjoyed this.

Choose PR over paid ads. It can change your startup's future. This choice is crucial for growth. Startups often face a tough decision. They must choose between public relations (PR) and paid advertising. Many find that PR brings better returns. This is not just a guess. It’s backed by real results. PR builds trust. Paid ads can reach many people. But trust is what keeps customers coming back. When a third party talks about your brand, it means more. People believe it more than ads. Consider these points: - PR creates a story around your brand. - It connects you with your audience. - It builds long-term relationships. Startups often shift budgets after seeing the ROI. They realize that a good PR strategy can lead to higher returns. If you want to make the switch, follow these steps: 1. Analyze Your Current Spend ↳ Look at what you spend on ads. ↳ Compare it to your PR efforts. 2. Identify Your Goals ↳ Decide what you want to achieve. ↳ Focus on building brand awareness and trust. 3. Develop a PR Strategy ↳ Craft a message that resonates with your audience. ↳ Use press releases and media outreach to share your story. 4. Measure Your Success ↳ Track your PR results. ↳ Adjust your strategy based on what works. Making the shift to PR can be the best move. It may take time, but the trust you build is worth it. Your startup deserves to thrive.

"Trust" is hard to earn. But let's be honest for a moment. In health tech, digital PR is key. It’s not just about sending press releases. It’s about building real connections. Successful campaigns mix: → Educational social media. → Optimized press releases. → Engaging video content. → Transparent communication. These elements help health tech companies stand out. In a crowded market, trust matters. Tracking the right metrics is crucial. Staying agile. Adapting to changes. This approach amplifies impact. It fosters long-term relationships with: → Providers. → Patients. → Investors. Health tech needs strong digital PR. Check out our latest article from this week's newsletter for a deeper dive!👇

The bad news: Trust is hard to earn.   The good news: Public relations can build it.  In a noisy digital world, brand trust is vital.  Public relations stands out as the key to earning that trust.  PR is more than just media coverage.  It’s about building genuine connections.  Here’s how PR outshines marketing in creating trust:  → Credibility - PR builds real trust, not just awareness.   → Media Coverage - Authentic stories reach consumers.   → Thought Leadership - Brands share knowledge and insights.   → Proactive Communication - Brands engage before issues arise.   → Reputation - Trust grows through consistent actions.  Modern consumers see through traditional ads.  They crave honesty and transparency.  Brands that rely solely on advertising risk losing credibility.  In a world where skepticism is common, PR becomes essential.  Brands must focus on building a strong reputation.  This means investing in public relations.  It’s about creating lasting connections.  Trust is not bought; it’s earned.  Brands that embrace PR will thrive.  It’s time to prioritize trust over flashy marketing.  Building brand trust is a journey.  Public relations is the path to success.

Plastic is back. Greenpeace's campaign hits hard. It shows the truth about plastic waste. Here’s what you’ll find: 1) The shocking visuals - Old plastic waste from oceans and beaches. - Items styled as vintage products. 2) The faux webstore - A creative way to sell the message. - Draws people in with nostalgia. 3) The pop-up exhibitions - Real-life displays of plastic pollution. - Engages the public directly. 4) The impact on discussions - Sparks talks on plastic waste and pollution. - Makes the issue feel urgent and real. 5) Why it works - Presents pollution as something familiar. - Makes people relate to the problem. 6) The call to action - Urges everyone to rethink plastic use. - Inspires change in behavior and policy. Plastic waste is not just a problem of the past. It lingers and affects our future. Greenpeace’s campaign makes it clear. . . . ♻ Repost to share with your network if you enjoyed this.

Business growth is about trust. Third-party validation matters. Media relations can boost your brand. In today's world, it's vital to stand out. Using media relations gives your business credibility. It builds trust with customers. When others vouch for you, people listen. Third-party validation can come from: - News articles  - Influencer endorsements  - Customer testimonials These forms of validation show that your business is reliable. They help you connect with your audience. A strong media presence can lead to growth. It can increase your visibility. More visibility means more opportunities. To leverage media relations effectively, follow these steps: 1. Identify your target audience.  2. Craft your message clearly.  3. Build relationships with journalists and influencers.  4. Share your story consistently. With the right approach, you can make media relations work for you. Your business can grow through trust and validation. Don't underestimate the power of third-party support. It can change the game for your brand.

The only Newsjacking Strategy you need: Timeliness + Creativity + Engagement = Newsjacking All 3 components make newsjacking effective.  But remove just one of them, and the strategy won't work. ↳ Without Timeliness: A brand misses the moment.  They lose the chance to connect with the audience.    This leads to missed media coverage and social buzz. ↳ Without Creativity: A brand becomes forgettable.  They fail to stand out in a crowded space.  This results in a lack of interest and engagement from the audience. ↳ Without Engagement: A brand seems distant and unapproachable.  They miss the chance to build a relationship with their audience.  This can lead to a loss of trust and loyalty. So it's crucial to support all 3 parts of this strategy: 1) Timeliness:  To master timeliness, stay updated on current events.    Act quickly to create relevant content that resonates with the moment. 2) Creativity:  To boost creativity, think outside the box.  Use unique angles and ideas to make your content memorable and shareable. 3) Engagement:  To enhance engagement, interact with your audience.  Respond to comments and encourage sharing to build a community around your brand. Implement these 3 elements and watch your newsjacking efforts soar. The impact of newsjacking is seen in the attention it brings and the connections it builds. . . . ♻ Repost to share with your network.

Heritage matters. It shapes who we are. Hovis nailed it with “Go On Lad.” This ad takes us on a boy’s journey through 122 years of British history. It connects the brand to the heart of the nation. The storytelling is emotional. It shows how Hovis is part of British life. The boy’s journey reflects the struggles and triumphs of the country. This makes the brand feel real and relatable. The target audience is UK consumers. They value tradition and quality. Hovis speaks to them by honoring their history. This ad is not just about bread; it’s about belonging. The impact was huge. The ad won multiple awards. It revitalized the brand’s image. People felt a connection. They remembered the brand in a new light. Why was it effective? It intertwined brand history with national history. This emotional connection made viewers care. They saw Hovis as part of their story. “Go On Lad” is a perfect example of how to tell a brand story. It shows that understanding your audience and their history can create a lasting bond. This ad will be remembered for years. It proves that heritage truly matters. . . . ♻ Repost to share with your network if you enjoyed this.

Most brands get PR and let it fade away. That’s a missed chance. Here’s why it matters: Media coverage can do wonders for your brand. But if you don’t amplify it, you lose out. Think about the power of sharing your story. • Behind-the-scenes content shows your process. • Articles and interviews build your credibility. • Repurposing content keeps it fresh and engaging. Amplifying media coverage is key. When you cross-promote across channels, you reach more people. Use all your social media platforms. Share links to articles in your email newsletters. This builds trust and shows your audience that you're active. Repurpose your PR wins into blogs, videos, and posts. This keeps your content alive. Most brands secure PR then let it die in obscurity. If you're not planning to amplify coverage across at least five channels, you're better off not pursuing it at all. Don’t let your hard work go to waste. Here’s how to maximize your PR wins: 1. Cross-Promote Share your media coverage everywhere. 2. Create Behind-the-Scenes Content Show your audience the story behind the coverage. 3. Embed Mentions Include media mentions in newsletters for added credibility. 4. Repurpose Content Turn articles into videos or social media posts. 5. Engage With Your Audience Respond to comments and share insights. 6. Track Your Impact Measure how your coverage performs across channels. With these steps, you can amplify your media coverage. Make your PR wins count. It’s not just about getting coverage. It’s about making it work for you. . . . ♻ Repost to share with your network if you found this valuable.

7 Skills Every Digital PR Pro Should Bring to Your Team: When hiring a digital PR pro, look beyond writing. Seek strategic thinkers. Find resilient problem-solvers. The best candidates know how to: • Craft compelling stories   • Build lasting relationships   • Leverage digital tools for measurable results  They excel in deep research. They understand media law and ethics. These skills drive impactful campaigns. In today's fast-paced world, digital PR is vital. Without these skills, teams struggle. Strong storytelling captures attention. Building relationships fosters trust. Using digital tools tracks success. Deep research uncovers insights. Knowledge of media law protects brands. Ethics ensure credibility. These seven skills are essential for any digital PR team. Invest in talent that brings them. Your campaigns will thrive. Check out our latest article for a deeper dive. 👇

Rebranding a city isn’t easy. But Glasgow did it well. Here’s how they turned things around: → A catchy slogan   → Positive messaging   → Strong public relations   → Focus on tourism  The “Miles Better” campaign changed Glasgow’s image. It showed the world a new side of the city. This initiative started in 1983. The goal was simple. Make Glasgow appealing to tourists and investors. The slogan “Glasgow’s Miles Better” stuck with people. It was easy to remember and felt positive. The campaign worked. More tourists came to Glasgow. Investors took notice. The city’s image changed for the better. Here are key reasons for its success: 1. Simple messaging   ↳ The slogan was clear and effective. It resonated with many people. 2. Broad appeal   ↳ The campaign reached tourists and investors alike. 3. Positive focus   ↳ The messaging highlighted the city’s strengths and beauty. 4. Community involvement   ↳ Locals embraced the change and spread the word. 5. Consistent branding   ↳ The campaign maintained a strong and clear message throughout. Glasgow’s effort shows the power of good branding. A strong slogan and clear messaging can change perceptions. So, what can we learn from Glasgow? Take action and make your message clear. ♻ Repost to share with your network if you enjoyed this.

It doesn't matter who you are. Inclusion isn't optional. It's these 5 things: 1. Accessibility 2. Technology 3. Empowerment 4. Community 5. Awareness And most of all: 6. Everyone's voice matters Inclusion isn’t just a goal. It's a commitment to all. Microsoft's accessibility campaign shows how technology can empower people with disabilities. The campaign highlights real stories. These stories show how tech changes lives. Microsoft believes in inclusivity. They want everyone to feel included. This campaign is a step toward that vision. 5 Key Elements of Microsoft's Accessibility Campaign: 1/ Accessibility Tools: Microsoft offers tools like screen readers and voice recognition. These tools help people navigate the digital world easily. 2/ Real Stories: The campaign shares stories from users. These stories inspire and show the impact of technology. 3/ Community Engagement: Microsoft involves communities in their efforts. They listen to feedback and adapt their products for better use. 4/ Awareness Campaigns: Microsoft promotes awareness about disabilities. They want everyone to understand the importance of inclusion. 5/ Ongoing Commitment: This is not a one-time effort. Microsoft continuously works to improve accessibility in all its products. Empowerment through technology is powerful. Everyone deserves access to tools that help them thrive. Microsoft is leading the way. They set an example for others to follow. ♻ Repost to share with your network if you enjoyed this.

DSquared2's fashion show was a stunning event. It was a celebration of creativity. The brand marked its 30th anniversary with flair. In 2025, DSquared2 unveiled its Fall/Winter collection in a show called "Obsessed2." The runway transformed into a world of fantasy. It blended imagination with reality. The audience was captivated from start to finish. Brigitte Nielsen made a memorable entrance. She strutted in as a "sexy cop," playfully arresting the Caten twins. This theatrical moment set the tone for the show. It was bold and fun. Naomi Campbell brought her star power. She wore a striking lace-up leather bodysuit. Her presence commanded attention. She proved that she remains a top model, even after all these years. The show also featured live performances. Grammy-winning artist Doechii lit up the stage. City Girls' JT added to the energy. The music created an immersive atmosphere. It made the event feel alive. This show was more than just fashion. It was an experience that merged art and entertainment.  DSquared2 pushed boundaries and inspired creativity. The audience left with lasting memories. Fashion shows can be powerful. They show what a brand stands for. They can entertain and inspire at the same time. DSquared2's "Obsessed2" did just that. It marked a milestone in the brand's journey. The future looks bright for DSquared2. . . . ♻ Repost to share with your network if you enjoyed this.