Vinamra Agrawal's Linkedin Analytics

If you do it right a website can be your biggest asset, else just a liability on your books See, it is like I have always said, a website is your digital storefront and a bad will repel more than it attracts. So, when you are building one, should you go with a template or build from scratch? Go Template If: - You need to launch yesterday (speed > perfection). - You’re testing an idea before going all in. - Your business doesn’t rely on the website for conversions (e.g., personal blog, simple portfolio). Go Custom If: - Your website is your business (think SaaS, e-commerce, or lead-gen heavy brands). - You need a memorable experience—templates make you look like everyone else. - You care about SEO & speed—most templates are bloated with unnecessary code. Not all websites need to be money-making machines. If your website won’t generate money, a template is your best bet. If it will, invest like you mean business.

What would I do if I were making UI/UX design from scratch? (Someone asked me) My answer: 1. Understand users deeply - their pain points, needs, and behavior patterns through research and interviews 2. Create simple wireframes and prototypes - test them early with real users before investing in full designs 3. Focus on solving problems, not adding features - every design element should serve a clear purpose 4. Measure success through data - track user engagement, satisfaction scores, and conversion rates Better UX Design ↳ Growth ↳ User Satisfaction ↳ Increased Brand Trust ↳ Return on Design Investment Happy designing!

AI Can Imitate, But It Can’t Create Hayao Miyazaki, the legendary founder of Studio Ghibli, once said he found AI-generated art "an insult to life itself." And I get it.  AI can recreate the look of Ghibli in seconds. But can it spend decades refining a signature style? Can it pour heartbreak, joy, and a lifetime of lessons into a single frame? No. Because real art, whether it’s illustration, writing, film, or design. Yes, AI is fast. It’s efficient. But creativity isn’t a factory line. It’s human.  The world needs creators.  What do you think? Does AI enhance creativity, or is it just replacing it?

Ever wondered how top brands stay ahead while others fade away? The secret lies in something beyond pretty interfaces. When I started my journey as a brand strategist, I thought great UI/UX was everything. But then I discovered the power of storytelling. Here's how the market is shifting: 1. AI is taking over basic UI/UX design (making it harder to stand out through interfaces alone) 2. Generic designs are everywhere (your website looks like everyone else's) 3. Brand storytelling is the new battleground (this is where the magic happens) 4. Customer loyalty comes from emotional connection (not just user experience) 5. Strong brands command premium prices (while others compete on cost) The truth? Companies investing in brand character and storytelling are winning big. Those stuck in the UI/UX-only mindset are falling behind. As a result, I've seen businesses transform from forgettable to unforgettable. This not only attracted more customers but also commanded higher prices. Want to future-proof your business? Start thinking beyond interfaces. Focus on your brand story. Build emotional connections. What's your brand's unique story? Share below 👇

People think branding is about colors and taglines. They’re wrong. Branding is brain manipulation. And it works because our brains are lazy. The brain, biologically, wants to reduce effort.  It  + rewards familiarity,  + punishes ambiguity + trusts repetition. That’s where branding swoops in, not as design, but as design with purposeful memory engineering. So, to simplify it, branding lives in our limbic system (the part of your brain that controls emotion, decision-making, and long-term memory) So, if your brand doesn’t feel right, your customer’s brain won’t even give it a chance. No dopamine = no desire = no sale. So next time someone tells you “let’s not spend on branding,” remind them:  You’re not investing in a logo.  You’re buying real estate in your customer’s mind.

Design gets all the applause. But if design is what you see, tone of voice is what you feel… and people buy feelings, not pixels. A brand’s tone of voice is its personality in words. The same sentence written in a different tone? Whole different brand experience.  Consider this: “Our services are available 24/7.”  vs  “Up at 3AM? So are we.” Same info yet both have a completely different vibe. Most businesses think tone of voice is just a style guide.  It’s not.  It’s strategy. Because every word is a signal—of who you are, what you believe, and whether or not you get me.

Why do people prefer GPay or PhonePe over Amazon Pay? Because GPay or PhonePe is an escape. Amazon Pay is buried deep inside the Amazon app. It is hidden in the shopping app and an extra step too many. GPay or PhonePe? One tap, one goal: fast, effortless payments. People don’t change when they see a better way. They change when the current way frustrates them. It is about making the old way feel unbearable. ✔ Reduce friction ✔ Solve pain ✔ Make the alternative feel outdated If you want users to choose you, don’t just sell a solution the focus should be on designing the escape.

Had an absolute blast chatting with Sanjay Reddy for the D-Talks Podcast today! We dove deep into the rollercoaster ride of building Brandhero Design from scratch — the wins, the wipeouts, and everything in between. Packed with lessons, laughs, and a few “what-was-I-thinking” moments. Can’t wait for you all to tune in — episode dropping soon. Stay tuned, and bring popcorn 🚀

WhatsApp now shows how many people are online in a group. But… why? As a UX designer, I believe every feature should solve a real problem, not just fill space. This update feels like the opposite of thoughtful design. It’s subtle, yes. But not silent. And definitely not necessary. Who benefits from knowing 6 people are online in a group of 40? Does it reduce friction? Drive engagement? Encourage communication? Or is it just... noise? UX isn’t just about adding. It’s also about knowing what not to add.

Do we really need fashion in 30 minutes? Or is Myntra simply chasing the quick commerce trend blindly? Myntra’s new service, Myntra Now, is basically fashion delivered in 30 minutes. It's an extension of already a very hot quick commerce market, not for groceries, not for medicine, but for apparel. This could reshape buyer behavior. Or expose its limits. - Quick commerce is no longer utility-driven, it's emotion-led. - Myntra is betting on impulse, not intention. - Speed is becoming a value proposition in itself. But the larger question remains: Is there sustained demand for urgent fashion? Or are we training consumers to expect immediacy in every category, regardless of context? What do you think?