Brandhero

A multidisciplinary design setup that lives by the the principle of 'Design that Works' and brings together storytelling, design, brand strategy and marketing to create unique brand and customer experiences.

Helping companies acquire customers faster to accelerate growth via disruptive & compelling content / design.

Founder

Techstars Sustainability Paris

Mentor

Neol

Neol is a Community-powered platform for audacious creative minds to do the best work of their lives.

Neol’s platform empowers creative leaders with the technology, people, and processes they need to deliver impactful projects from anywhere at scale.

As a Creative Leader at Neol, my ambition is to spearhead real change in the following domains

Creative Leader

On Deck

Fellow

Techstars Startup Weekend

Day One

Foundership

Design Mentor

adplist.org

Instahealth

Corporate Wellness Solutions | Team Sessions | 1:1 Diet Consulting | Habit Building Workshops and more

Co-Founder

Ayurooms | An Ayurveda Lifestyle Company

Design Consultant

Founders, tell me a time when you found a competitor with the same set of features and product. In 2025, I’m sure you’ll find many.

But do you know what ‘really’ separates your brand from the competition? 

It's experience and design. 

And you relate to this. 

So:
- You look for inspiration online to create your wireframes
- You bring up some designs to put your product together
- You hire a random designer that gives you a dopamine shot by creating your vision

But do you really understand how this affects your brand and business?

- You get signups (with lots of marketing) but NO paid users
- You get paid users (with lots of sales) but NO recurring customers
- You get recurring customers (with lots of support) but NO band advocacy

Look, powerful brands are offering something beyond putting up a product and a team together.

If you look around and understand why you choose a certain brand (say, Uber) over others (say, many ride sharing apps), it all boils down to 2 aspects:

1. Design
2. Experience

When your customers get a good experience from your brand, that’s when they:

1. Sign Up
2. Buy
3. Advocate

That’s when your product really works till you achieve product market fit with superior growth.

- Your leads quickly making decision to turn into customers
- Your customers appreciating your product with quality reviews online
- Your customers turning into raving fans bringing in more customers

That’s when all the true business KPIs start hitting:

- Your sales increase
- Your engagement increase
- Your churn decrease

But there are too many aspects that always become a priority. But it’s time for you to take action and revamp your brand’s design experience.

Hi, I am Vinamra and I have worked (for over a decade) with over 130+ brands by helping tech company founders, CMO’s, product managers with design strategies to increase their business KPIs like user retention, user engagement, conversions for their new/existing digital brand/websites/products by Brand design, UX design and Web design.

I value clarity, empathy, and integrity above all else. These ideals guide my approach to problem solving and life in general. I have earned cheer as a '40-under-40' and have been a panelist/author at events around the world, including TEDx. I am also an On-Deck NoCode Fellow.

If you’re considering a design revamp for your brand, and digital assets like web and product, connect with me and let’s chat!

You can also schedule a discovery call with me from my website.

I walked into LinkedIn’s Gurugram office expecting algorithm secrets ...
I walked out with something far more useful.

A bit late to share this, but this post was long overdue. I was invited to the LinkedIn Insider Connect meetup — thanks to Ankita Sil and Nakul Ghai, who curated one of the sharpest rooms I’ve been in this year. Here’s the story, and more importantly, the lessons worth keeping.

In the room: Within 10 minutes, I realised everyone was asking the wrong question: “How do I crack the algorithm?”

But the Editorial & India leadership team kept bringing the conversation back to one thing:
LinkedIn doesn’t want you to “crack” anything.
They want you to contribute something.

That single mental shift changes everything.
What I learned — the real stuff, not the surface-level slogans:

1. Insight is the new currency.
Information is cheap.
Opinion is everywhere.
But insight — the stuff you’ve actually lived, tested, broken, fixed — is what LinkedIn wants to amplify.
If you can’t teach, question, simplify, or challenge… the platform has no reason to push your content.

2. Hyperlocal ≠ narrow. Hyperlocal = undeniable.
The team explained why LinkedIn is doubling down on Tier 2/3, regional languages, and context-based content.
 Because precision builds trust.
And trust compounds faster than reach.
Your smallest niche might be your biggest moat.

3. Community is a growth engine that almost nobody optimises for.
Oddly enough, the highest-value conversations weren’t part of the “program.”
They happened between creators during coffee, standing near whiteboards, comparing notes on markets, industries, failures.
Algorithms change.
People stay.
And people are who carry your work further.

4. Consistency is a credibility signal — not a hack.
Everyone wants virality.
But the platform rewards creators who build a body of work, not spikes of luck.
Thought leadership is a long game.
You don’t earn trust with a reel. You earn it with a rhythm.

5. Value looks different to different people.
This one unlocked a lot for me:
A senior founder may want deep frameworks.
A student may want clarity.
A designer may want examples.
A jobseeker may want opportunity.
And all of these are “value.”
Stop judging your posts by your own intellectual ego.
Judge them by the problem they're solving.

My takeaway as a founder & creator:
The future of LinkedIn is not louder content.
It’s clearer content.
And the future of creators is not growth.
It’s expertise, perspective, and community.
That’s what compounds.

Grateful to everyone I met — the sharpest conversations I’ve had on LinkedIn happened off the feed that day Mahak Agrawal Takesh Singh Sanskriti Pandey CA Abhishek Singh Satish Kumar Abdullah Shahid Shilpi Minocha Aditi Jain Akshat Kharbanda Richa Chopra Akash G M Lavanya Gupta and the very amazing Dhairya Gangwani

If you’re creating on LinkedIn, don’t chase the algorithm.
Share insights that makes algorithms irrelevant!

cc Brandhero Design

Vinamra Agrawal

UI-UX Design & Brand Storytelling for high-growth startups that convert 30–50% more + Studio-quality, realistic AI-avatar videos that build founder authority to drive sales — without you stepping in front of the camera.

at linkedin gurgaon office, insider connect

I’m happy to share that I’m starting a new position as Co-Founder at OneHeroAI!

A proud moment for all of us at Brandhero Design 🚀

Honoured to have received the Outstanding Small Business Award at the MSME For Bharat   Awards 2025, held at the prestigious Bharat Mandapam, New Delhi.

To our clients, partners, and the incredible team behind Brandhero — this one’s for you. 💪

https://lnkd.in/gUqWxQmt

Proud Moment for Team Brandhero 🎉

Thrilled to share that Brandhero Design has been honoured with the Outstanding Small Business Award at the MSME for Bharat Awards 2025!

Brandhero’s Chief Creative Officer and Founder, Vinamra Agrawal, was present to receive this prestigious recognition awarded at the majestic Bharat Mandapam, New Delhi, presented by renowned cricketer Shri Mohammad Kaif and Shri Ajay Tanti, Union Minister for Roads & Highways, Government of India.

This recognition is a testament to years of creative excellence, relentless innovation, and our mission to help businesses grow through design that drives real impact. 🚀

To our clients, partners, and the incredible team behind Brandhero — this one’s for you. 💪

#Brandhero #MSMEForBharat #Entrepreneurship #DesignLeadership #ProudMoment #bharatmandapam

Brandhero design getting MSME for Bharat award at Bharat mandapam in New Delhi 

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🔥 Brandhero Design  is hiring for multiple roles!!!

If you’ve ever wanted to work at a place where design, AI, chaos, creativity, and pure brilliance collide… this is your moment.

We’re opening rare seats on our rocketship. Buckle up 👇 All are fully remote roles! 

🚀 Open Roles (read these like movie trailers):

🎨 AI-UX Designer
You + AI = unstoppable duo.
You’ll design interfaces that feel futuristic, intelligent, and slightly illegal (kidding… kind of).
If you treat AI tools like superpowers and love tinkering with workflows, welcome home.

🧠 UI/UX Designer (Business-Smart)
We’re NOT looking for “Can you make the button blue?” designers.
We want people who think in systems, psychology, clarity, and conversions.
Make things look stunning AND make money.
(Design degree NOT necessary — good taste is natural, not taught.)

📊 Marketing Analyst / Growth Intelligence Analyst
You’re the person who notices trends/patterns before others do.
You love decoding markets, stalking (professionally) competitors, studying human behaviour, and turning insights into strategies.
Basically: if Sherlock Holmes and a Growth Hacker had a child — that’s you.

⸻

🎥 How to Apply:
Send a 30-second video (front camera of phone is fine, we’re not casting you in a film… yet) along with your CV/portfolio explaining:
	1.	Which role you want
	2.	Why you’re a killer fit
	3.	Convince us you’re built for this

👉 No video = instant rejection.
If you can’t talk for 30 seconds, we can’t work together for 30 days. 😇

⸻

📩 Email ONLY (with cover letter):
vin@brandheroux.com

❗ No DMs. No WhatsApps. No “bro plz check”. They will not be seen.

Let’s build world-class stuff together. 🌎🔥
(And yes, we’ll definitely make it a brag-worthy experience for you.)

About Meetups, conversations and laughter at DesignUp™ Conference 

Madanmohan Rao Arvind Lodaya Manali Mitra Brandhero Design  

#Bengaluru #Designup

Meeting with madanmohan Rao, Arvind Lodaya and Manali Mitra at DesignUp conference Bengaluru

I’ve been hiring designers for almost a decade now — and Felix is unfortunately right.
But here’s the part we don’t talk about enough:

The industry didn’t become hostile to juniors overnight. We trained it to be this way.

A short story from Brandhero 👇

A few months ago, I reviewed applications for a junior UI/UX role.
1200+ portfolios.
Only 14 were actually job-ready.
Not perfect — just ready to execute real work without hand-holding.

And here’s the painful irony:
	•	Many had “certificates”, but couldn’t explain a simple flow.
	•	Many had polished Dribbble shots, but couldn’t design a functional dashboard.
	•	Many “wanted opportunities”, but froze when asked to reason through a problem.

But none of this was their fault.

Every single junior I spoke to said some version of this:

“No company hires juniors. I just need someone to guide me.”

They weren’t looking for a job.
They were looking for a mentor — the same thing companies stopped providing years ago.

Meanwhile, founders like me are dealing with the opposite problem:

We desperately want fresh designers who think, reason, and own outcomes…
but almost no one is training them that way.

Bootcamps promise shortcuts.
Companies refuse to invest in coaching.
The gap widens.
Juniors get crushed between both sides.

The truth?
Junior designers aren’t failing.
The system is failing them.

What changed things for us at Brandhero was this mindset:

👉 Hire for attitude, potential, and reasoning.
👉 Train for skills, taste, and business thinking.
👉 Give juniors real responsibility early — with tight feedback loops.
👉 Treat them like future partners, not “cheap labor”.

The results?
One of our best designers today joined as a junior — with zero pedigree — just relentless curiosity and owner-level mindset.

If companies want better designers, we have to build them, not wish for them.

And if you’re a junior designer reading this:
Your job isn’t to learn “Figma tricks”.
It’s to learn how to think.

That’s the real hiring advantage in 2025.

Brandhero Design

CEO @ ADPList | Forbes 30u30 | On a mission to democratize mentorship for 1B people

I wish I didn’t have to say this.

Breaking into design in 2025 isn't hard. It's almost impossible.

Less than 5% of companies are hiring entry-level designers. The rest demand 5+ years for "junior" roles.

Meanwhile, bootcamps graduate thousands more designers every month into a market where they're competing against laid-off senior talent willing to take pay cuts. (We *actually* see this every day at adplist.org.)

The system is broken at both ends:

Design education sells a dream that the job market can't fulfill. Companies refuse to invest in mentorship, then complain about the talent pipeline.

Junior designers aren't failing. We've built a market that's structurally designed to exclude them.

Agree?

#design #careers #ai

What Zohran Mamdani’s campaign just taught Every Founder, Designer & Marketer about modern branding... Late to the party, but I finally got time to study Zohran Mamdani’s historic NYC campaign.

And honestly?
It might be the most important branding case study of the decade.
Not because it was political — but because it was designed better than 99% of D2C, SaaS, or tech brands today.

Here are the 7 mind-melting lessons everyone can steal:

1. “Listen publicly. Iterate publicly.”
Mamdani didn’t run a campaign.
He ran a visible feedback loop.
When supporters roasted him for overusing the word “ultimately,” he didn’t hide behind PR.
He adapted on camera.
Designers call this rapid iteration.
Politicians never do it.
This one move built more trust than any high-budget ad ever could.

2. Branding is not colour + logo. Branding is belonging.
His visual system wasn’t “New York aesthetic.”
It felt like New York:
Arabic posters by Arabic designers
Borough-specific designs
Salsa-in-the-park visuals
Biryani with cabbies
Tai Chi sessions in Flushing
Not “viral content.”
Cultural participation.
If your brand isn't rooted in the world of your users, you’re designing for applause — not adoption.

3. The most powerful story is your audience’s story.
Most brands talk at customers.
His campaign talked with them.
Not through polished speeches — through micro-stories that felt lived-in and unfiltered.
That is the new UX:
Make people feel seen before you expect them to believe.

4. Small, agile teams beat big budgets — when taste + clarity lead the room.
His budget was a fraction of his competitors.
But the team operated like a startup design agency:
Fast decisions
No bureaucracy
Creator collaborations
Community-led content
Real-time responsiveness
This is why I tell founders:
You don’t need a bigger team. You need a team with better taste + faster feedback cycles.

5. Radical transparency is the new persuasion.
When the campaign hit its fundraising cap, he literally said:
“Stop donating. Redirect your money to neighbors and mutual aid.”
In a world built on mistrust, clarity is currency.
And transparency is the strongest CTA.
Designers: your UX is not complete until the user knows exactly what you need from them — and why.

6. Multilingual communication isn’t “translation.” It’s inclusion.
The campaign didn’t translate English lines into Spanish/Arabic/Urdu.
 It co-created those messages with community members.
That’s not localisation.
That’s shared authorship.
Imagine your product messaging being shaped by your best users — not your boardroom.
That’s where trust comes from.

7. Empathy is powerful. Performed empathy is dangerous.
This whole campaign is a reminder:
Design principles used ethically create hope.
Used manipulatively, they create chaos.
As designers and founders, we don’t just shape buttons.

We shape behaviour, belief, and belonging.
With that power comes a responsibility most people underestimate.

cc Brandhero Design

Meetups at DesignUp™ Conference today!

With Madanmohan Rao in Bengaluru  

Cc Brandhero Design

Vinamra from brandhero is my Madan Mohan Rao of your story research 

Huge congratulations to Suchitha Champak  the entire SciRio team.
What you’re building isn’t just a company — it’s a movement reshaping how India communicates, understands, and celebrates science ✊ 

Brandhero Design is genuinely proud to have played a part in this big vision — as your design and brand partner on a mission that truly matters.

Here’s to sharper narratives, stronger science communication, and a future where SciRio becomes the gold standard ⭐ 

Onwards and upwards — this is just the start 🚀

Increasing the science quotient in your content | For R&D backed Healthcare, Wellness, Biotech, Sustainability Organisations | Founder | TEDx Speaker | Science Communicator

SciRio is now a Private Limited company.

And honestly? I'm still processing what that means.

Five years ago, I made a choice that felt reckless to everyone around me.
I walked away from IISc. From cancer biology. From the PhD track that was supposed to validate everything I'd worked for.

My classmates were heading to prestigious institutions. I was heading into...what, exactly?

All I knew was that I couldn't stay at the bench when what I really wanted was to make people fall in love with science the way I had.

So I started SciRio.
During a pandemic. As a solo founder. With limited funds and unlimited doubt.

I made choices that broke every rule:
- Hired full-time employees before we had retainer clients.
- Pitched to biotech companies when my entire network was academic researchers.
- Built a team of experimenters when we were still figuring out if this could even exist.
- Said no to "just being a marketing agency" because I knew we were building something different.

Every decision came with sleepless nights and imposter syndrome whispering, "You left a prestigious career for this?"

There were at least three moments where I almost shut it all down.
But I didn't.

Because I realized: I don't fit in a defined career role. Not a scientist. Not a science communicator. Not a marketer. But, everything in between.

And that's exactly where SciRio lives. We're science storytellers.

We bridge deep scientific understanding, commercial reality, and narrative craft for companies in healthcare, biotech, and life sciences who are building breakthroughs that require patience and grit.

Today, we're a Private Limited company.
This isn't just a legal checkbox. This is us saying, 'We're ready for what comes next'.

The imposter syndrome? Still here. I still compare myself to founders who scaled faster.

But then I remember: they weren't building in a category that barely existed.
I was.

This milestone belongs to everyone who took a chance on us. Every client who trusted us with their science. Every team member who chose to grow with us. Every mentor who believed when I couldn't.

And now I'm looking for something I always wanted:
A co-founder.

Someone who understands the real challenge here. Someone with complementary skills who can help us scale what we've built. Someone who sees the vision and wants to make it inevitable, not just possible.

If that's you, or if you know someone—let's talk.

To everyone building something unconventional: the path won't be straight, the doubts won't disappear, but if you're solving a problem that matters, keep going.

The world needs what you're building, even if it doesn't know it yet.

Here's to the next chapter. Here's to bringing science closer to society, one story at a time.

🧬 #ScienceStorytelling #Entrepreneurship #SciComm #CofounderSearch

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