Vantage Mode

Assist brands in harnessing the power of social media channels to cultivate dedicated online communities that translate into loyal customers.

Execute paid advertising campaigns on Facebook, Instagram, and TikTok while delivering a positive return on ad spend and driving sales for brands.

Manage influencer relationships, forging effective marketing partnerships.

Innovate top-of-funnel content creation strategies, designing highly persuasive creatives to drive customer conversion.

Spearhead video content creation collaborations with creators and brands for platforms like Instagram Reels, YouTube Shorts, and TikTok by enhancing engagement through captivating captions, seamless transitions, graphics, and more.

Implement robust SEO and SEM strategies to connect brands with potential customers actively searching for relevant products.

Orchestrate end-to-end marketing campaigns, from ideation to the creation of landing pages.

Develop email marketing funnels synchronized with ongoing marketing campaigns.

Leverage direct messaging on social media to enhance the customer experience, facilitating sales closure through promotions and exceptional service.

Proficiently set up pixel, event tracking, and conversions for various platforms including Facebook, TikTok, and Google.

Craft content calendars to ensure timely execution of marketing campaigns.

Acquire leads and integrate them into CRM or email/text marketing funnels for re-engagement and follow-up.

Enhance customer lifetime value by driving repeat purchases and executing upsell/cross-sell strategies during the post-purchase phase.

Manage Quickbooks accounts for clients, enabling accurate tax preparation and profit/loss analysis.

Generate comprehensive reports to provide clients with insights into ad performance and engagement metrics on social media.

Growth Marketing & Videography

Amplience

Cultivated relationships with more than 30 enterprise retailers and brands, including Crate & Barrel, Gymboree, Panasonic, TUMI, Mizuno, Boohoo, and Tom Ford.

Collaborated with internal teams such as Professional Services, Technical Support, Product, Marketing, Sales, and Engineering to fulfill customer objectives.

Analyzed user data to identify trends and issues, enabling proactive communication with customers to enhance their software experience.

Provided guidance on optimizing content creation processes, streamlining collaboration, and boosting overall productivity.

Captured user feedback and suggestions for prioritizing customer requests and addressing technical challenges.

Collaborated with the Sales team to identify upsell opportunities and ensure ongoing customer satisfaction.

Supervised and trained customer success managers, emphasizing effective relationship management and technical knowledge.

Implemented customer success software (Gainsight) to manage and record customer information, including health scores, risk assessments, task prioritization, and data analysis.

Customer Success

ALOHA.com

Conducted monthly reporting analysis for website, paid media, and email marketing campaigns, including metrics like average order value, customer lifetime value, repeat purchase rate, cost per acquisition, and forecasting.

Designed landing pages and email templates for product promotions and subscription retention.

Created custom audiences for Facebook/Instagram prospecting and retargeting ads, optimizing customer acquisition costs.

Managed segmented email marketing lists and Facebook ads for enhanced reach across the customer journey.

Developed a comprehensive content strategy encompassing email, social media, and web platforms.

Oversaw designers and developers to refresh website branding/layout, email campaigns, and marketplace presence.

Managed inventory and product feeds for the website and marketplaces such as Amazon, Google Shopping, and Jet.

Conducted customer surveys to gather demographic and interest data for product line improvement and targeted advertising.

Brand Marketing

House of Nutrition

Successfully increased profitability for top-selling products by optimizing pricing and shipping costs across 20,000 SKUs.

Implemented software solutions to reduce overhead costs, streamlining operations.

Transitioned order fulfillment from a brick-and-mortar warehouse to Amazon Fulfillment.

Migrated the e-commerce website from Yahoo to Bigcommerce and established a customer support process.

Developed omnichannel strategies and managed inventory distribution across multiple sales channels, including Bigcommerce, Amazon, eBay, and Jet through ChannelAdvisor.

Enhanced search engine optimization and managed affiliate relationships with publishers on Commission Junction.

Utilized previously untapped email addresses to create engaging email campaigns, driving conversions.

Ecommerce Marketing Management

Two Tap

Played a pivotal role as the first hire at a Y Combinator-backed startup, which developed a universal shopping cart API for third-party apps.

Collaborated with over 50 third-party shopping apps and publishers to integrate the universal shopping cart API.

Managed relationships with 200+ retailers and brands to access over 10 million products for real-time inventory display within third-party apps and publishers.

Designed and A/B tested subscription product landing pages, showcasing the Shopsy app and universal shopping cart technology, to secure initial investments and customers.

Developed and executed a sales and marketing strategy to engage third-party apps and publishers via affiliate relationships.

Business Development & Product Marketing (Acquired by PayPal)

Shopsy

Pioneered the first service allowing users to shop for products featured in Instagram photos.

Cultivated relationships with over a hundred top fashion brands on Instagram, including Sephora, Lululemon, Lilly Pulitzer, BaubleBar, Tieks, and Forever21.

Captured email addresses through partnerships and devised impactful email campaigns that drove the majority of conversions on web and mobile.

Managed the development team to accommodate customer demand for new features and bug fixes on the mobile app and website.

Oversaw the sales team and pipeline strategy, consistently closing deals with large retailers and brands.

Co-Founder, Product Marketing

Growth Marketer focused on scaling direct to consumer brands online and managing creators.

Contact: will@vantagemode.com

Taplio

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