Tim Hillison's Linkedin Analytics

Ever watch something fall apart—slowly, then all at once? Not because it was a bad idea... But because nobody knew who was supposed to do what, or when. That’s what happens when good teams can’t execute. The plan looks great in the boardroom. But outside the slide deck? You’re threading a needle at 600mph—with no margin for error. This is where most companies miss. Because the real reason go-to-market breaks? It’s not the funnel. It’s the handoff. Between product. Marketing. Sales. Ops. No alignment. No momentum. Just drift. But here’s what the data says: 📊 Marketing budgets are climbing—from 9% to 10% of revenue. The companies growing >30%? They’re investing even more. (Source: 2025 B2B Marketing Benchmarks) 🎯 Fractional GTM leadership is rising. Because founders don’t want more heads. They want heat. (Source: GTMonday, Apr 2025) The best teams don’t wait. They align. They move. They thread the damn needle. We help build those teams. How does your GTM hold up under pressure? Take our free GTM Assessment, 1000s have (5 mins, zero fluff): 👉 https://lnkd.in/gu6pHP-F Entry Point 1 #ai #gtm #leadership #marketdevelopment #expansion #gotimmarket VC: Redbull

Would you trust a brand that tells you to Stop Hiring Humans? Throughout San Francisco, Artisan just showed what they really stand for. 💰 Money over people. 💥 Profits over values. Their co-founders openly admitted it. The entire “Stop Hiring Humans” campaign was a calculated move to piss you off and get attention. This wasn’t a mistake — it was a blueprint. They wanted the backlash. They wanted the rage. They’re laughing all the way to the bank. But when you look in the mirror, do you feel like a sucker? Because here’s the truth, if values don’t matter, then it’s just another campaign. And they’re just “marketers.” But, Brand is built on values. And Artisan just told the world that humans don’t matter. They don’t care about people. They don’t care about jobs. They only care about money. 🔥85 million jobs could be wiped out by AI by 2025, according to the World Economic Forum Future of Jobs Report. And with companies like this, it’s not just possible — it’s inevitable. Artisan just lit the fuse. Welcome to the Matrix. So before you make your choice, remember this: You’re the one who will lose a job. You’re the one they’ll replace. And if you think this is just a campaign, think again. Next time, it’s your job on the line. Our next moves define the future. Choose wisely. #EthicalAI #Marketing #Brand #PR #Values

We didn’t lose the deal in the pitch. We lost it the moment our team told six different stories. Not clearly. Not consistently. Not with conviction. Across the table. And our buyers felt it. We say we have a brand. But ask sales, product, CS, enablement— Everyone’s saying something different. That’s not alignment. That’s friction. And friction kills pipeline. 🧥 Patagonia’s people live the brand. That’s why it moves markets. 🛫 CrowdStrike shut down airlines for a day. No one forgets. 🔌 Plaid scaled trust by building clarity into the product from day one. These aren’t slogans. They’re systems. Systems that connect the team. Tie the message together. And move revenue. Because when we’re aligned, GTM becomes a machine, and that’s how we scale. At Entry Point 1, we build brands that operate like revenue engines— from the inside-out, and the outside-in. We’ve helped generate $1B+ in revenue. Execution beats theory. Every time. If you're obsessed with customer value, stop waiting, let's build: ➡️ https://bit.ly/40MU5Td Entry Point 1 #gtmstrategy #branding #execution #revenue #alignment #gotimmarket

Sales is doing more marketing. Customer success is doing more sales. Product managers are becoming storytellers. Everyone’s stepping up. But most of it stays tactical. Scattered. Unaligned. In AI-driven, modern GTM, roles blur. But alignment matters more than ever. World-class marketing doesn’t react. It leads, and connects product, sales, success, and ops—so teams move in sync. The best GTM teams don’t hesitate. They don’t compete for credit. They play the game together. AI crunches the data. We build the relationships. At Entry Point 1, we help modern GTM revenue teams move as one. We’ve helped generate $1B+ in revenue. Execution beats theory.  Every time. If you’re ready, we are: ➡️ https://bit.ly/40MU5Td Entry Point 1 #gtmstrategy #marketing #leadership #execution #ai #gotimmarket

Org charts are fairy tales. Castles. Titles. Clean little boxes… Everything looks perfect—until the customer shows up. Product builds. Sales chases targets. Marketing converts quickly. Customer success puts out fires. RevOps reports. Enablement trains. But the system? It floats—like bubbles on different air currents. Disconnected. Indirect. Confusing. Customers don’t care who owns what. They care about THEIR outcomes. Speed. Value. Cost. AI breaks down silos. Not with magic— With performance. From workflows, not titles. From outcomes, not departments. The best GTM revenue teams don’t build fiefdoms. They align around objectives. And execute together. In modern GTM: Velocity wins. Alignment scales. Customer value decides. AI crunches the data. We build the relationships. At Entry Point 1, we help GTM revenue teams align, execute, and win. We’ve helped generate $1B+ in revenue.   Execution beats theory. Every time. If you’re ready to move faster, we’re ready to go: ➡️ https://bit.ly/40MU5Td Entry Point 1 #gtmstrategy #execution #ai #revenueleadership #futureofwork #gotimmarket

When was the last time we let ourselves be beginners? Most of us are so focused on being experts… we forget the freedom of not knowing. No pressure to perform. No expectation to impress. Just the pure flow of trying, failing, and trying again. That’s the beginner’s mind. It’s where curiosity lives. It’s where we find ourselves. Like seeing the world through a child’s eyes — everything is new, surprising, and full of possibility. We don’t need to be great at something to find joy in it. In fact, the messier it feels, the more we’re learning. Because the magic isn’t in mastery. It’s in the moments when we wobble, laugh, and surprise ourselves. The beginner’s mind isn’t about being great. It’s about finding flow in the mess. Open to the unknown. The unexpected. And finding joy in chaos. 👋 Hi, I’m Tim. I help companies break into new markets, build go-to-market strategies, and use AI to execute smarter and faster. If this resonates, let’s connect. ♻️ Repost to celebrate the joy in chaos. Entry Point 1 #beginnersmind #growth #flow #gotimmarket

If you are going to be at RSA in SF today, hit me up.

When everything feels uncertain, what do we really remember… what was said or what was done? People will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou Talk is cheap. Execution is where trust is earned. 3 Proven Ways to Build Trust and Reputation as a Leader 1️⃣ Stay Human in Uncertainty Our teams aren’t following our words. They’re watching our actions. Actions don’t just impact people. They impact revenue and reputation. Listening, even if it stings, is where real leadership begins. 2️⃣ Deliver on Small Promises Saying ‘yes’ to everything is saying ‘no’ to trust. If we’re overpromising, we’re not just burning cash — we’re burning our credibility. Small wins stack up. Consistency compounds. 3️⃣ Empathy First, Action Second Lead with ego, and we lose people. Acknowledging the gap between what we said and what we did shows we’re paying attention. Your silence is a decision. And people notice. Execution Beats Theory. Every Time. Trust isn’t earned in the spotlight. It’s built in the gaps. 💬 What’s one small promise you can deliver on today? Share it below — and let’s hold each other accountable. ⬇️ If you’re ready to build better, we are. ➡️ https://bit.ly/40MU5Td Entry Point 1 helps engineering-led startups, and mid-market scaleups build market traction and accelerate revenue growth. Entry Point 1 #leadership #trust #execution #empathy #b2b #gotimmarket

We all want to drive the Ferrari. But no one wants to park it… Especially when your board’s watching, your team’s stretched, and you’re burning cash. That’s what AI is in go-to-market right now. A high-performance tool—wasted by a misaligned team. 🚫 If your ICP is fuzzy? AI just floods you with junk leads. 🚫 If sales isn’t synced? AI speeds up the chaos. 🚫 If CS doesn’t have systems? AI creates faster churn. Because AI doesn’t fix bad GTM. It amplifies it. But when the engine is tuned? 📈 23% of companies now spend 16–20% of their entire marketing budget on AI (Source: 2025 Benchmarkit) 📈 AI-powered SDRs create pipeline 2x faster with 30–50% fewer touches (Source: GTM Partners) 📈 CS teams with AI resolve issues 35% faster and increase NRR by 18% (Source: World Economic Forum Future of Jobs Report) That’s not automation. That’s acceleration. At Entry Point 1, we use AI to compress learning loops, tighten execution, and align your entire GTM system for engineering-led startups and mid-market scaleups. The engine’s ready. The road is clear. Start with our free GTM Pressure Test: 👉 https://lnkd.in/gu6pHP-F Entry Point 1  #ai #gtm #execution #leadership #marketdevelopment #gotimmarket #revops #engineeringled #startups #scaleups #midmarket vc: automaxdxb

We automated the workflow. It looked clean, and ran smoothly. Knock on wood... 🙏 But the logic? Thrown together at midnight. No one really owned it. And we moved on—because it worked. Until it didn’t. A lead got misrouted. The wrong email triggered. And we couldn’t explain why. That’s the trap. We’re not just shipping code. We’re not even training people anymore. We’re training machines. And the feedback loop doesn’t care about intent—only input. AI doesn’t ask questions. It just scales what we give it. AI crunches the data. We build relationships. At Entry Point 1, we partner with companies that operate intentionally and play to win. We’ve helped generate $1B+ in revenue. Execution Beats Theory. Every Time. Most companies play the game, but the best change the rules. If you’re ready, we are: ➡️ https://bit.ly/40MU5Td Entry Point 1 #ai #gtmstrategy #automationfail #execution #gotimmarket

Still testing? They’re already in market. Last week, AI didn’t announce itself. It shipped. 1️⃣ GPT-4o talked, listened, and watched—in real time. 2️⃣ Claude started thinking in workflows, not prompts. 3️⃣ Google launched Veo—because even our demo videos will be AI. 4️⃣ And Jony Ive began designing the device we'll use to access all of it. The future isn’t creeping in. It’s already live. And most GTM teams? Still defining their ICP. Not following the same messaging. Waiting for permission. Meanwhile… Somewhere on our planet, there's a kid riding his hog bareback. No saddle. No steering. Just grip, clarity, and full-boar speed. That’s decision velocity. That’s execution culture. If you know what matters, move. Ship. Learn. Adapt or die. Execution beats theory. Every time. AI crunches the data. We build the relationships. At Entry Point 1, we help revenue teams align, execute, and win—at speed. We’ve helped generate $1B+ in revenue. If you're ready to move faster, we’re ready ➡️ https://bit.ly/40MU5Td Entry Point 1 #gtm #execution #decisionvelocity #aiexecution #leadership #gotimmarket vc:gutinho rocaofc

How do we go from Launch. Wait. Pray. to Launch. Lead. Win? We did the work. We launched it. Now we wait — holding our breath, hoping it sticks. The Real Risks 1️⃣ Pre-Launch – Validate or Vanish 42% of products fail due to a lack of solving a real customer problem. (2024 CB Insights) 2️⃣ Launch – Deliver or Drift 56% of product launches fail due to poor internal GTM alignment. (2024 PwC) 3️⃣ Post-Launch – Follow Up or Fade Feedback loops drive retention and relevance. (Feb 2025 DevRev) We’ve generated $1B+ in revenue for companies that didn’t just launch — they committed. Execution Beats Theory. Every Time. The teams that get it right? They don’t just launch — they lead. At Entry Point 1, we partner with engineering-led startups and mid-market scaleups to craft GTM strategies that don’t just look good on paper — they deliver. https://bit.ly/40MU5Td Entry Point 1 #ExecutionMatters #GTMStrategy #TechFounders #Leadership #Gotimmarket

We glorify the big swings. The million-dollar rebrand. The all-hands strategy offsite. The “visionary” CEO keynote. Truth is... Market winners aren’t built on grand gestures. They’re built on invisible discipline. A hummingbird flaps its wings 500 times a second— but its real power is in the stillness between beats. Same with GTM. The best companies don’t just move fast. They move with control. I’ve been there again and again over 20 years of execution: ➡️ One buyer conversation rewires messaging across the funnel ➡️ A 3-line copy change turns a cold sequence into a warm pipeline ➡️ A process tweak removes 40+ back-and-forths every week James Clear said it best - Small, continuous improvements are the key to extraordinary results. And now, BCG reports AI agents are freeing up 40% of operational tasks. That saved time? It’s a gift. But what we do with it is the difference between noise and scale. AI crunches the numbers. We build the relationships. If you’re ready, we are: ➡️ https://bit.ly/40MU5Td Entry Point 1 #gtmstrategy #midmarketgrowth #aiinbusiness #operationalexcellence #executionmatters #gotimmarket

We all feel like we’re aligned… Until the meeting ends. Then sales runs ahead. Product builds left. Marketing launches right. And customer success is somewhere in the messy middle. That’s not just drift. That’s system failure. Just like a flying squirrel, the best teams glide through chaos—because their systems are built to steer, not just launch. Strategy doesn’t fail. Systems do. And if everyone’s moving to their own music, there’s no rhythm. Just noise. We’re not scaling. We’re stalling. The systems we build 🐿️ shape the message 🐿️ shape the handoffs 🐿️ shape the outcome According to the 2025 Work Trend Index, 82% of leaders say this is the year to fix operations. The best aren’t waiting. They’re replacing manual chaos with agent-powered precision. Because chaos doesn’t scale. Clarity does. AI crunches the data. We build relationships. At Entry Point 1, we partner with engineering-led startups and mid-market scaleups that operate intentionally and play to win. We’ve built GTM systems for Fortune 500s and VC-backed startups alike—driving faster pipeline velocity, cleaner handoffs, and compounding results quarter after quarter. Because in business, Execution Beats Theory. Every Time. Most companies play the game. The best change the rules. If you're ready, we are: ➡️ https://bit.ly/40MU5Td Entry Point 1 #executionmatters #gtmstrategy #operationalexcellence #techfounders #leadership #gotimmarket

Ever feel like you just hit send and your best post vanishes into the void? Yeah. Me too.

Some people show leadership in a boardroom. Others show it by how they treat the barista. Roles shift. Character’s built. And some days, it means keeping your cool while… everyone else is losing their isht in public. We talk a lot about performance. But presence? That’s what sticks. The best leaders I know… 🌭Don’t rush to speak 🌭Don’t fake calm 🌭Don’t need credit They stay grounded when things get weird. And they earn trust when nobody’s watching. Execution beats theory. Every time. 👋 Hi, I’m Tim. I help engineering-led startups and mid-market scaleups break into new markets, build go-to-market strategies, and use AI to execute smarter and faster. If this resonates, let’s connect. Entry Point 1 #leadership #trust #presence #execution #gotimmarket

What would our future selves say if we hit snooze? They wouldn’t roll over. They’d say: Get up. Show up. Do the work. Because we all know... The people who get results don’t just show up once. They show up every day. Here’s how: 1️⃣ Get Out of Bed — No Doubt Wins ↳ Take a deep breath. ↳ Sit up. ↳ Put your feet on the floor. (Say to yourself: It’s going to be a great day!) 2️⃣ Make Our Move — Before Fear Speaks ↳ Send the message. ↳ Share the idea. ↳ Ask for the deal. (If we don’t ask, we don’t get.) 3️⃣ Show the Real Work — Not Just the Wins ↳ Write it down. ↳ Reflect on failure. ↳ Document the why. (This is what makes us better and unique.) Truth is, the people who get results don’t just talk. They execute. The work we do when no one’s clapping, is the work that changes everything. Our future self is waiting. What do they need us to do today? At Entry Point 1, we partner with engineering-led startups and mid-market scaleups to create GTM strategies that don’t just look good on paper — they drive real results. We’ve helped generate $1B+ in revenue, grow pipeline by 20%+ per quarter, and align teams around what actually works. If you’re ready to stop hitting snooze, we're here to help you win. ➡️ https://bit.ly/40MU5Td Entry Point 1 #ExecutionMatters #GTMStrategy #GrowthStrategy #TechFounders #Leadership #winning #Gotimmarket vc sebastian schieren

🕷️ Don’t Be the Mouse 🕷️ Running faster won’t save us if we’re running in the wrong direction. AI isn’t a safety net. It’s a floodlight. And it’s about to expose what’s been hiding underneath. What AI won’t fix, but will expose: 🚫 Wasted Spend: → We’re burning cash on inbound and outbound plays that don’t connect. → We’re burning cash on tactics that don’t tie to pipeline — and calling it marketing. (Source: 6sense, 2025) 🚫 Missed Signals: → Our campaigns keep pushing what we sell — while buyers search for what they need. → Our buyers aren’t waiting for us to get it together. They’ve already moved on. (Source: 6sense, 2025) 🚫 Silent Attrition: → Our reps are tuning out because the messaging doesn’t align. → We’re losing reps — not to the competition, but to our own noise. Execution Beats Theory. Every Time. At Entry Point 1, we partner with companies that operate intentionally and play to win. We’ve helped generate $1B+ in revenue. Most companies play the game. The best change the rules. If you're ready, we are: ➡️ https://bit.ly/40MU5Td Entry Point 1 #ai #marketing #execution #leadership #b2b #gotimmarket Australian Trapdoor Spider