Tina T.'s Linkedin Analytics

This is how I test with insight. 🧪 Before I test with money. 🫰 When I need to validate a campaign or product angle for a client, I use these tools: 1. Perplexity: to scan top-ranked pages, forums and trending articles to see how a topic is being framed. 2. Google Trends + Exploding Topics: to check momentum and seasonal shifts. 3. Sweet Spot (my tool): to cluster sentiment and pull psychographic signals from social conversations. 4. Humantic: to profile audience types or stakeholders for tone and messaging fit. 5. Claude or Notebook LLM: to structure these insights into decision-ready frameworks (like "jobs to be done" or value laddering). This is how I test messaging and strategy. The best decisions don't wait on a deck, they're built in motion - with the right AI setup. ✨ #insights #consumerinsights #ai

Veris Strategies just dropped the latest issue of Veriscope. 🗞️ I'm proud that Sweet Spot played a part in the insights behind it. 😍 This edition tackles key challenges in the food world right now and if you're in food, FMCG or ESG go grab the latest drop it is well worth a read. As someone who built Sweet Spot to make insights faster, clearer and grounded in real conversations, it's been powerful to support the team at Veris Strategies who are pushing the boundaries of what ESG intelligence looks like. The future of food isn't just about supply chains and carbon scores, it's also knowing how people really feel about what they eat, where it comes from, and what it means for the planet. 🌍 💡 #consumerinsights #sustainability #esg

It's been one of those days. If my favourite 90's sitcom has taught me anything, it's this... Surviving tech chaos takes: ☕ sarcasm 🍫 snacks 📦 a solid backup plan Building a AI tool while bootstrapping, pitching investors, and fixing errors does feel like you are lost out in space with no way home. Everything's on fire. ☄️ You've still got work to do, so somehow you make it work. Founders, especially the neurospicy ones like me, need systems, chocolate, and people around us who don't flinch when things wobble. 🙏 #teamwork #ai #founder

If your customers are buying second-hand instead of buying from you, that’s not a trend. That’s a warning. 🚨 I’ve always loved charity shops. I’m an avid Vinted shopper too. For me, it’s about the thrill of the find and owning something with a story behind it. 📖 But now I’m watching that same mindset cross into every category like beauty, homeware, even tech. ➡️ What used to be “thrifty” is now aspirational. At Sweet Spot, we’ve been tracking this shift in real-time with millions of conversations showing how people are rethinking value. ✒️ They want stories over status So the question is: Is your brand in sync with that? #ai #consumerinsights #insights

How do we use AI to free up time? ⏰ Not add more F.A.F.F. 😵‍💫 Really looking forward to hosting this webinar for the Client Services Collective with Tom Wilson. I'll be sharing how account teams can use AI tools to create real efficiencies. Giving you more human time to focus on building relationships, not wrestling with research or decks. 🤝 If you're a CSD or equivalent in an agency, the Client Services Collective run by Jo Rogers is such a valuable space to learn, grow, and connect with others in similar roles. #clientssuccess #agencylife #community

Test whether or not your brand assets will resonate with your target audience. - Before you hit publish! Here's how I do it: 🖼️ Upload your brand assets into ChatGPT 04-mini-high 📝 Add Sweet Spot's Vibes and Tribes & Content Planner reports (which reveals your target audience's needs and triggers). 💫 Ask it to find inconsistencies, blind spots and opportunities with your target audience. 🏁 Get instant suggestions on brand tweaks that align it better with your actual audience. ✨ Bonus: When you want to build new brand assets, you can use the same project to align it with your audience. Testing and tweaking used to take months. Now it can be minutes. Insight wins. Noise fades. 🤔 Ditch the guesswork. #ai #brandstrategy #consumerinsights

🦜 Everyone's talking about AI. But the truth is it's still all guesswork unless you have... 🗄️ A knowledge base. Heard of that term yet? It's not a dusty strategy deck from 2021 or a dinosaur database. ✨ This is 2025 and with AI you have the ability to have a real-time, always evolving understanding of your target audience. - What they're saying - What their challenges are - How your business/idea can be their solution That's your AI knowledge base. And without it, all those tools and chatbots? They're building castles on sand. ⏳ So...where is all your gold going? ✨ The insight from client conversations 🗣️ That brilliant buyer feedback 💡 The lightbulb moment you had on a call...and forgot 10 mins later 📊 The expensive research report no one opened again We keep losing the good stuff. 💫 Store it in ChatGPT or Claude projects and stop expecting AI to make smart decisions with scraps. 🤖 Is your AI built on insight or interface? #ai #chatbot #business

The Cluely Manifesto says “cheat on everything.” I say, stop guessing on everything. ⁉️ Cluely is a bold and controversial startup promoting the use of AI to win faster, even in interviews, sales calls and negotiations, and their controversial manifesto has gone viral. Their pitch is simple > If you can gain an edge with AI, you should. I get it. Tech has always been accused of cheating at first. - Calculators - Spellcheck - Google Eventually, the world adapts. 🌍 But here’s where I land. Using AI to gain clarity is smart. Using AI to avoid thinking altogether is short-term. And here’s the truth for most brands right now. - They’re not cheating. -> They’re guessing. - Guessing what to launch. - Guessing what to say. - Guessing what their audience actually cares about. At Sweet Spot, we built our AI tool to fix that. It doesn’t replace your thinking. It replaces the guesswork. 💬 You still lead the conversation. ✍ You still write the pitch. ⚖️ You still decide what matters. AI just makes it faster to see what is real. 🏁 So I’ll leave you with a question. Are you using AI to cheat effort? Or to finally stop guessing. 🤔 #ai #cluely #aitheory

Some of my best ideas happen on the walk back from the school run. Today was one of them. ☀️ It's a lovely sunny day and I was listening to The Diary Of A CEO, the episode with Emma Grede, the billionaire co-founder behind SKIMS. She spoke about how she grew up and how this affected her attitude to life and work. It reminded me of something the amazing Stephen Gillen said to me this week during a self-branding session: 'Telling your personal story is what makes people understand you'. That stuck.💭 So I asked myself If I had to tell my story on a podcast, what would I say? Naturally, my brain went into AI mode. 🤖 I thought 'what if I could drop my raw story into Notebook LLM and get it to tell the story for me through it's podcast feature?' Tons of ideas in minutes on how to explain my personal narrative. That's my plan for the weekend (yes, still a workaholic!) 📝 Write my story. 🎙️ Let AI shape it. Next week I will share the outcome of my Notebook LLM podcast. If you try it, let me know. I'd love to hear what you come up with.👇 #personalbranding #ai #fridayfun

AI is rewriting the rules of content strategy. ✨ Are you ready for what's coming next? 👀 Tomorrow I'll be joining the panel at SocialDay ® 🎤 hosted by Digital Women ®, where we're diving deep into how AI is changing the way brands listen, think and create on social media. 🤖 This isn't another hype-fest. It's a real conversation about what works, what's changing and what to do next if you want your brand to stay relevant. 🚀 Tickets are almost gone 🎟️ so if you want the inside track on AI and the future of content, grab yours now: https://socialday.co.uk/ #ai #socialmedia #contentstrategy

The secret to modern day business is empathy. It's not about networking on the golf course anymore... ⛳ It is about real conversations, honest advice and energy that lifts the room. Yesterday I went to the Business Growth Croud event by Elite Crowdmakers And I have never felt so much love and respect from fellow founders. 🫶 As someone who is building a business and AI tool from the ground up hearing others share their stories and advice was incredibly grounding. It reminded me how far I have come and how much more is possible. 😍 A special thank you to Tommie Edwards FRSA. She reminded me that anything is possible. Especially when you know how to use the right language. That moment meant a lot. And thank you Victoria Beale for the invite and the mid week boost. I am looking forward to staying in touch with so many of you! #networking #founders #elitecrowdmakers #growthmindset