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Tobi Chapman

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Gone are the days of relying on cheap, low-quality traffic to compensate for high churn rates. Customer retention has become increasingly vital as brands strive to scale profitably and maximise the lifetime value of their existing customer base. The most tried and tested strategy to achieve this is through email and SMS marketing. However, many brands struggle with these channels and fail to optimise their approach, resulting in a chaotic outcome. The traditional method of bombarding subscribers with endless promotions in email marketing has been replaced by a new era... Now, we see Email + SMS as more than just sales channels; they are invaluable tools that provide zero-party data, customer research, and other valuable insights. These insights can inform decisions across various areas of your business. If you aim to scale profitably and cultivate lifelong brand advocates, it's crucial to implement robust retention strategies. These strategies should deliver customised messages at every touchpoint along the customer journey. And that's precisely what Everboost does. With our proven "ECHO blueprint," we empower ambitious supplement and skincare brands to scale sustainably and adopt a long-term growth mindset, allowing them to become industry leaders. Ready to scale? Book a FREE retention strategy call in the featured section of my profile.

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