Vicente Manuel Mac Hansen's Linkedin Analytics

My mom might consider me quite the handy man at times, but Im definitely no mechanic. This is an ad from AutoMester I've been seeing quite a lot lately. They're looking for new mechanics. No, I'm not interested in becoming a mechanic (or at least haven't considered it...yet 👀 ) But this song is stuck in my head. I've been sharing this with so many people. Why does it work? ↳ It's a scroll stopper, not something you expect from this industry. ↳ The kind of funny that you take seriously. ↳ A catchy song and beat. ↳ A strong tagline. ↳ Excellent execution - FULL commitment. A great awareness piece. If I were a mechanic looking for a new workplace I would definitely consider AutoMester just because of this. Well done AutoMester team.

Imagine: Tell Meta what you want, add a credit card, and the rest is handled automatically. No creative concepts, targeting, or even campaign measurement-just check the results. It sounds efficient, but it im very skeptical. If the system does everything, what happens to the value of human insight? Where's the nuanced understanding of brand, market, or customer? This isn’t just about making things easier. It’s a total overhaul of how we think about marketing-with AI at the center, and everyone else potentially on the sidelines. My take: Technology can automate a lot, but it can’t replicate the spark of human creativity or the wisdom of experience. AI is only as effective as the ideas and vision it’s given. The ability to see the bigger picture, to challenge assumptions, and to connect strategy with real-world impact-that’s something only people can bring to the table. That’s why experienced advisors and strategic leaders are more important than ever. We translate ambition into action, who know when to trust the data and when to trust our gut. As the landscape shifts, our role evolves-but it’s far from obsolete. Let's see where Mark takes this. If you have any thoughts on this please share, genuinely curious.

Ever seen a piece of marketing that you just get? I saw Cadbury's launch of their 'Made to share Campaign'. Not just an ad-it’s a mirror to the everyday relationship dynamics we all navigate. We're sharing the chocolate bar but... How do you decide who get's the bigger piece? It’s a universal truth that's simple and wrapped (pun intended) in moments we all recognize. Add in a clever cultural nod, a product you can’t help but share, and that unmistakable brand color, and you’ve got something that feels effortless. This is what great marketing is all about: understanding real people, real moments, and making them matter. Well done. What’s a recent ad that made you feel seen?