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I am a third culture entrepreneur with a passion for creating and executing data-driven creative strategies that achieve business goals. I have a Master's degree in Diversity and Change Management from Copenhagen Business School, where I learned how to leverage diversity as a source of innovation and competitive advantage in a rapidly changing world. Recently I was the CCO of Knowledge Gate Group, leading our full commercial team including sales and customer success. I also recruited, trained, and coached the team, and identify and fill knowledge gaps within the organisation. I have successfully expanded our customer base, overperformed on sales targets, increased customer retention by 250%+ and extended our global reach by creating and implementing a strategic sales plan that aligns with our vision and mission. I have a diverse set of social skills that are beneficial in any organisation, and I speak five languages (Danish, English, Spanish, Tagalog, and Swedish). I am always eager to immerse myself in new cultures, customs, and traditions, and to discover new opportunities for growth and learning.
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He hired me as a freelancer, he hired me as an agency, now he’s part of our team. Honestly an amazing story looking back… Now looking forward (👀) for what’s to come 🙌🏽 Happy to have you onboard Niclas de Voss 🫶🏽
Niclas de Voss
This is a full circle moment for me ⭕️ 6 years ago As a student I hired Vicente, then a freelancer, to film a conference I helped manage in our student organisation NIMS - Network of Innovation Management and Strategy at Copenhagen Business School 🎥 At the same time, Jasper was volunteering… They quickly found their common passion in video production. 3 years ago Vicente and Jasper founded Klickbait Agency - a brand agency specialising in production and social media 🚀👥 While working in Minuba Danmark, we hired Klickbait to create content and develop our main brand video to drive our narrative and growth - content which is still being used to this day (an amazing collaboration). Today I join the Klickbait team. Vicente and Jasper have given me the opportunity to help them with scaling their business and to put my creative touch on upcoming projects. I cannot express how grateful I am for working with these two brand geniuses and close friends 🫶 It feels like the relationship between Vicente, Jasper, and I has truly come full circle. I’m super excited to get the ball rolling, so if you have any interesting strategic/creative projects in mind, or just want to have a chat and exchange creative ideas, I’m one coffee away! Reach me at: niclas@klickbait.me 40478963
Why are you only focusing on paid social? Knowing your CAC, ROI, ROAS, Insert performance marketing abbreviation here, is important...but what happens when you stop putting money behind it? Will you still be bought? Will people even remember you exist? Is there a reason for you to stay top of mind even when you're not in their face? If this hits a nerve, then you have a bigger problem. You're a slave to your loop of paid social. Here's what I know: 1. Performance marketing does not equal building brand. 2. and "If you are not a brand, you're a commodity" - (Philip Kotler) 3. If you're a commodity, you're replaceable. So now what.. Do something about it: 1. Let your core principles guide your brands identity, not market testing. 2. Dont fake authenticity, its difficult and you can smell it from a mile away. 3. Focus on making your brand memorable. 4. Viral isn't bad...'Viral' is just another word for 'interesting'. 5. Treat your brand like a character. Invest in organic, build on your story, connect with your audience like they're human - Make them laugh, cry, feel. Do this right and performance marketing will act as an enabler to your brand and not your end-all be-all. Build a sustainable foundation for future growth. Some of the above are takeaways from Mike Cessario's MasterClass. The man behind the Liquid Death brand.
Imagine: Tell Meta what you want, add a credit card, and the rest is handled automatically. No creative concepts, targeting, or even campaign measurement-just check the results. It sounds efficient, but it im very skeptical. If the system does everything, what happens to the value of human insight? Where's the nuanced understanding of brand, market, or customer? This isn’t just about making things easier. It’s a total overhaul of how we think about marketing-with AI at the center, and everyone else potentially on the sidelines. My take: Technology can automate a lot, but it can’t replicate the spark of human creativity or the wisdom of experience. AI is only as effective as the ideas and vision it’s given. The ability to see the bigger picture, to challenge assumptions, and to connect strategy with real-world impact-that’s something only people can bring to the table. That’s why experienced advisors and strategic leaders are more important than ever. We translate ambition into action, who know when to trust the data and when to trust our gut. As the landscape shifts, our role evolves-but it’s far from obsolete. Let's see where Mark takes this. If you have any thoughts on this please share, genuinely curious.
Ever seen a piece of marketing that you just get? I saw Cadbury's launch of their 'Made to share Campaign'. Not just an ad-it’s a mirror to the everyday relationship dynamics we all navigate. We're sharing the chocolate bar but... How do you decide who get's the bigger piece? It’s a universal truth that's simple and wrapped (pun intended) in moments we all recognize. Add in a clever cultural nod, a product you can’t help but share, and that unmistakable brand color, and you’ve got something that feels effortless. This is what great marketing is all about: understanding real people, real moments, and making them matter. Well done. What’s a recent ad that made you feel seen?
Your business should be doing better, and the culprit might be something you've ignored for so long: Your brand. But what does brand even mean? Our guest Bo Floejborg is an award winning designer and creative director. He's worked with Nike, adidas, PepsiCo, Volkswagen, Ford Motor Company, A24 (just to name a few 👀 ). He told us his story, from his humble beginnings in Denmark, to his leap to the New York agency scene, and now back to Copenhagen running his independent design studio 87 Studio™. He shares: 📈 How he got to work with these dream clients 🚀 How you really measure the impact of good branding 🧠 How AI has impacted the brand and design space ...and much more As usual another fun production with Jasper Strauch and Klickbait Agency Link to full episode in the comments
My mom might consider me quite the handy man at times, but Im definitely no mechanic. This is an ad from AutoMester I've been seeing quite a lot lately. They're looking for new mechanics. No, I'm not interested in becoming a mechanic (or at least haven't considered it...yet 👀 ) But this song is stuck in my head. I've been sharing this with so many people. Why does it work? ↳ It's a scroll stopper, not something you expect from this industry. ↳ The kind of funny that you take seriously. ↳ A catchy song and beat. ↳ A strong tagline. ↳ Excellent execution - FULL commitment. A great awareness piece. If I were a mechanic looking for a new workplace I would definitely consider AutoMester just because of this. Well done AutoMester team.
I reached out to Martin Dean after he announced that he was closing down MIGHTY MONDAY, to see if he was willing to share some of his story, learnings, and advice to someone walking a similar path. It can be extremely difficult to get genuinely good advice. You take it all with a grain of salt. Martin is different. He is a no BS guy (in the best way possible), what you see is what you get, no corporate filter, just a person that engages with you on a human level. Him Jasper and I ended up spending 2 hours exchanging experiences, sharing stories and learnings. I left inspired, energized, excited, and ready to keep pushing! 🚀 Martin Dean is just about one of the most down to earth people I've ever met. Thanks again! So looking forward to whats next for you 🫶
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