Unacademy

Disrupting the creator economy space with advanced Tech SAAS Solution, giving creators globally an alternative monetization option. Currently building & scaling Graphy by Unacademy 

- Founder's Office Leadership Role
- Led a team of 15+ to drive New Business Strategy, Partnerships & Product for Graphy
- Managed Annualized GMV of ~$9Mn
- Zero to One role with P&L responsibility
- Global Expansion Strategy for Graphy

Partnerships & Strategy 

Freelance

Support organisations to go from Idea to Execution stage & help them with Growth , Monetisation, Strategy & Product Marketing. 

Currently working with Consumer Internet Companies on Project Basis alongside full-time work experience, building the Growth & Business Hacks.

Expertise : 

• Product Strategy  
• Strategic Partnerships 
• Inbound & B2B Marketing 
• Product Marketing           
• Demand Generation   
• User Growth

Independent Business Consultant

OYO UK

Advisory Consultant

1. Business Growth & Strategy : I Led & Drove the acquisition and activation of new monthly business (New Hotel Partners) worth $2Mn annualized revenue for the UK and Europe Region. These supply partners are acquired from various channels with varying ROI's: Full-time Sales, Referral Networks, Freelancer Sales, Digital CRM, and Remote Lead Gen to name a few.

2. CRM & Lead gen : Conceptualized & executed weekly CRM Campaigns, thereby contributing to 45% of the overall supply acquisition in the EU region through lead generation.

3. People & Product Management : Led a team of 4 to define product strategy and roadmap for multiple tech products rollout in the UK market for hotel TV partners & enterprise businesses ~80% reduction in cumulative time-to-action across stakeholders

4. P&L Management: Instrumental in setting up a new $15Mn revenue channel in the UK around enterprise partnerships, from scratch & scaling it in the region, thereby contributing directly to the country's P&L

5. Partnership & Alliances: Led a team of 6 to forge new enterprise partnerships across industries (Govt, TMC's, SME's & Large Enterprises) delivering a 30% mom growth in revenue for the country.

Head of Supply Strategy & Partnerships - UK & Europe

1. Leading a team of 12, I was Instrumental in building a new ~ $1.5 Million (Revenue) Tech-Enabled channel from scratch within Healthcare leading a portfolio of large key enterprise accounts.

2. Integrated with leading Healthcare Service providers in the country & formed a lean 12 member team to drive Sales, Business Development, Marketing & Strategy.

3. Drove Off-Line Growth Strategy through rigorous planning, forecasting, and delegating the right targets to the team members

4. Played a key role in forging strategic business partnerships with large Indian Hospital Chains (Apollo, Max Healthcare, Medanta), Key Telecom Players (Vodafone, Airtel), FMCG Brands (ITC, Britania)
Fortis etc). These partnerships contributed to an annualized revenue of $3Mn

5. Handled the P&L of the Micromarket

Lead, Enterprise Partnerships & Growth - India

Manager, Enterprise Growth & Partnerships - India

International Innovation Corps

*This Role was handled alongside full-time experience during vacant hours. Worked as a project consultant with IIC India Team*

Program based at the University of Chicago which sends top talent to work with government organizations to implement innovative solutions to important development problems.

1. Designed & implemented a pioneering Ed-tech solution to place QR codes in school textbooks. This provides crucial reference material to 300,000 students, directly influencing their learning outcomes; project to be launched by the Chief Minister (https://diksha.gov.in/rj/)

2. Led the conception & Execution of "Rajasthan Interface for School Educators", a  teacher development portal serving 400,000 teachers. 

3. Additionally, spearheaded project management, trained government leaders & forged multiple partnerships for the portal.

4. Designed a gamification strategy for the teaching learning portal, improving user retention by
40%

Project Consultant, Department of Education - Government of Rajasthan

Truecaller

*This Role was handled alongside full-time experience during vacant hours*

Worked with the India Leadership Team of Truecaller on a consulting project along side full time work experience. 

1. Strategized & executed B2B trade marketing strategies, garnering a 25% growth in brand
visibility

2. Drove new alliances for truecaller partner authentication (SDK) within Education & Banking space

3. Garnered 2x growth in visibility for the business by publishing & promoting client case studies

4. Executed CRM strategies, delivering 15% growth in inbound leads for Truecaller Ads Business

5. Partnered with prominent media events in the country to improve truecaller's visibility among
peers

Project Consultant, Truecaller

Zomato

1. Spearheaded the launch of Zomato's new user growth products in the city namely - Online Ordering, Zomato Treats, Zomato Gold and garnered partnerships with brands for the same.

2. Successfully launched and converted 30% of restaurant supply on the 'Exclusivity' Project, thereby locking supply for competition.

3. Delivered a MOM growth rate of 10% for the time period & added 1000+ restaurants (600 were
Zomato exclusive) to the overall merchant base.

4. Key responsibility was to grow Zomato's market share by adding new restaurant supply and by delivering growth for the existing supply.

5. Acted as a business consultant to Key Enterprise Accounts, took an overall interest in their business and solved for their needs through Zomato's Product & Services.

6. Increased % discounted orders from 29% to an all-time highest of 40% that in-turn increased
retention of new users by 1%

7. Scaled up Zomato Treats (a subscription-based free dessert program on every order) to 4K restaurants leading to 30K subscriptions providing 5% incremental growth to the partner restaurants.

8. Analyzed online traffic trends data to identify cross-sell opportunities for high revenue customers; grew ads-revenue by 300% and achieved 100% customer retention over 1 year.

Manager - Growth & Partnerships

1. Handled Incident & Problem Management for IBM's Key Enterprise Accounts 

2. Formed, led, and drove ad-hoc Technical Recovery Teams to minimize business disruptions to
clients.

3. Provided Internal technical leadership and advocated client needs to senior management as
needed

4. Orchestrated Incident Recovery by driving Incident Bridges engaging multiple business units

5. Cascaded Major Incident notifications and notified the business of any critical outages.

Business Technology Analyst

AIESEC

*This Role was handled alongside full-time Engineering Degree during vacant hours*

Leading 80 members, I was responsible for handling the Board of Advisors, Alumni Relations and Sales and Marketing for the local chapter of world’s largest youth-run organisation - AIESEC.

Key Job Role - 
Strategic Planning
Research and Development
Day to Day Operational Management 
Virtual and Physical Training
Team Management
Organisational Development
Product Marketing

Key Achievements :

1. Generated revenue of INR 4+ Million for AIESEC in Delhi IIT’s events and projects uptill 2014.
2. Initiated new brand Partnerships like Panasonic, Oxigen, Havells, Collegify, ITC, Truecaller, Bobble App
3. Aspects taken care of- Conceptualization, Selling Technique, Packing of product, Marketing of Product, Market Analysis before selling, Promotions, Finance handling.
4. Doubled the number of promoters for the organisation’s products by institutionalising a customer focussed culture and key metrics.
5. Managed the revenue for the business vertical in the market including all related strategy, planning, execution and operations to meet and exceed targets on time and budget.
6. Was responsible for Recruiting, building, and leading a sales team - driving recruitment, training and mentoring of team members to ensure individual growth in addition to growth of the business vertical.

Why AIESEC does what it does: http://goo.gl/LR9QxK

Vice President | Business Development & Strategy

*This Role was handled alongside full-time Engineering Degree during vacant hours*

Responsible for increased revenue generation through building and maintaining multi-dimensional partnerships and corporate sales of products. Led a 5 member team in the role.

Achievements:

1. Growth of 112% (INR xx,xx,000) in revenue generated Year on Year, by connecting corporate needs and the unique value proposition of AIESEC’s products.
2. Designed and Executed the first ever multi-stakeholder, multi day youth-social outreach event for AIESEC in India - Impact Week. Following its success, the event was taken up as a Best Case Practice and executed by multiple other local offices.
3. Created marketing and sales strategy, enabling AIESEC’s products to reach out and succeed in three new geographical markets.  

Senior Manager | Business Development & Partnerships

Leading over 8 members effectively for 7 months and overlooking a budget of 1
million INR as the Senior Manager of the Delhi Chapter of the world’s largest youth
run organization.

1. Global network in over 20 different countries by virtue of role assigned
2. Provided an opportunity to over 110 people in Delhi/NCR region to travel abroad for an International Exchange Experience
3. More than 75% projected growth in the year 2013 across department bottom lines contributing to AIESEC in Delhi IIT and making it one of the top performing local committees of the world
4. Negotiations on various support areas during the establishment of partnerships with different AIESEC Entities across the world.

Manager | Global Projects

Microsoft

*This Specialised Project was handled during 2 year tenure at AIESEC*

• Lead a Team of 15+ members as part of Nokia's Campus Ambassador Program in Delhi
• Handled Youth & Digital Marketing for Nokia/Microsoft Products and campaigns
• Headed Marketing and branding of Lumia 920 series on various platforms through a strategically
designed campaigns.
• Conducted 25 events in prominent Delhi colleges to 
• Conceived, planned and implemented digital and offline campaigns such as Nokia AppTasting, Nokia Your Wish is My App launch along with the Nokia Communications Team and Agency Partners - HAVAS and JWT.

Project Lead, Regional Marketing

Business Partnerships and Strategy professional with 8+ years of experience in both Startup and Fortune 100 companies across industries. Proven ability in New Revenue Generation, Strategic Partnerships, General Management & Business Growth across India, UK & Europe. Currently Disrupting the creator economy space with Tech.

Industry Experience : 

• Big Tech
• Food Tech
• Hospitality
• Government & For-Profit
• Ed Tech

Expertise Includes : 

• Product Strategy & Marketing
• CRM & Lead Gen Strategy
• Creator Partnerships 
• Building Businesses from Zero to One       
• Gamification
• Strategic Partnerships
• Inbound & B2B Marketing 
• Supply & Demand Generation 
• New Revenue & User Growth

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