Health Samurai | Aidbox FHIR® Platform

Product Marketing Manager

Videowise | eCommerce Video Platform

- Grew marketing team from 1 to 14 persons in 6 months. Executed digital marketing plan & lead-generation strategies across 6 marketing teams (content, paid ads, partnerships, automation, email, SEO).
- Oversaw the creation of content for the website. Established content production of 50+ of internal and guest blog posts that increased website traffic by 145% in 6 months.
- Led complex partnership campaigns, such as "The State of eCommerce shopping 2023," alongside top-tier 40+ partners, which drove brand awareness, traffic, and 1k MQLs in 1 month.
- Grew online presence & awareness with major PR campaign alongside TechCrunch, Slack and Salesforce. Attended IRL events like Shoptalk.
• Acquired organic distribution of the publication in 100 tier 1-3 media outlets in 1 month.

Head of Marketing

Videowise disrupts how eCommerce shoppers purchase products, resulting in up to 328% CR, engagement rate uplift. Next-gen video shopping with interactive and shoppable videos.

💠 Cubios Inc. (WOWCube®️System)

On-demand go-to-market and overall digital marketing operations advisory.

Marketing Advisor

- Developed integrated campaigns that generated over 10k+ pre-orders by identifying and negotiating with 10+ key industry influencers and attending IRL events.
- Assisted in investor relations, market analysis, presentations, and overall business advisory to leadership, which led to the $4.5M round A.
- Overseen overall digital marketing mix, campaigns, and process management. Contributed to conceptualizing the first version of the GTM strategy.
- Brand messaging, positioning, JTBD interviews, and segment development. Contributed to the launch of the new website.
- Drove competitive analysis and market research, marketing budget, channel costs/forecast (online advertising (PPC), SEM, etc.), aligned with overall financial pro forma.

Marketing Advisor, VP

- Conceptualized first versions of go-to-market strategy;
- Liaising and aligning with other teams, to provide effective coordination and logistics around creative requests, asset creation, delivery, distribution and preservation;
- Created first growth playbooks and user (pre-order) acquisition strategies.
- Helped founders to comply with needed documents for investor relations (pitch deck, pro forma, market research, GTM, website development).

Digital Marketing Manager

Froxy

High-quality proxies for individuals and SMBs. Leading proxy service provider with 8M+ residential & mobile worldwide proxies.

- Responsible for a variety of digital marketing duties including but not limited to. Led and managed a group of 6 teams (product/growth marketing tied with sales, web design, branding, PR, web analytics and partner marketing).
- Managed online marketing strategies to improve acquisition, lead generation, onboarding, retention and referral efforts. Brainstorm, plan and digital marketing strategy review with internal teams.
- Built the first version of the website using Webflow and managed the upcoming CRO experimentation sessions in collaboration with graphic design and other teams.

Core marketing toolkit: HubSpot, ActiveCampaign, Lemlist, Zapier, Amazon SES, Quantcast, Google Analytics, Google Ads, Webflow, Promo, Oribi, Zendesk, Canva, SEO tools.

- Grew website traffic by 100% MoM for 5 months in a row using email marketing, content and localizations, SEM, paid ads and a referral program.
- Grew revenue by 30% MoM for 4 months in a row.
- Improved website conversions across multiple core touchpoints by 6% in 1 month.

is*hosting

is*hosting delivers top-notch virtual and dedicated servers to various markets in the EMEA region. A company with 15+ years on market with more than 10k+ customers across the globe.

- Supervised various digital marketing, inbound and outbound efforts. Closely align with all teams, to focus on acquisition, activation, retention, and re-activation across all digital environments including PR, web analytics and tech pods.
- Hired and managed content pod with 10+ copywriters to deliver relevant content aligned to demand generation requirements for corporate blogs, email marketing etc.
- Led digital product marketing and liaised with design, social media marketing and technical teams to bring the refreshed brand and a new website.
- Coordinated, deployed, and optimized on-page & off-page SEO strategy, in collaboration with content, creative, and tech teams.
- Ensured teams have the necessary tools and digital media assets to optimize the inbound user experience through landing pages, lead capture, automation and digital marketing workflows.

Core marketing toolkit: WHMCS, Zendesk, DesignModo Emails, Ghost, Drift, Helpdesk, Quantcast, Google Analytics, Promo, Canva, Adobe Photoshop, Facebook marketing, SEO tools.

- Produced and shifted refreshed brand to the markets.
- Generated 15% MoM revenue working with 10k+ customer database via direct, up/cross-sales.

Head Of Marketing

- Conducted market research and prepared GTM strategy;
- Onboarded new people into the processes;
- Organized content marketing calendar and assets to align with strategy;
- Set up main tools, playbooks and processes.

Nicgrade

Marketing automation/CRM SaaS for smb enterprises focused on CIS/EU markets. Ru/En localizations.
Oversaw a team of 10+ professionals. Responsible for executing a strategic vision for startup operations. Various execution across digital marketing, sales, UX development, brand, PR, media networks, corporate communications, and web design.

- Launched partnership program across 5 EU countries and signed official company affiliates.
- Attended professional accelerator at PepsiCo and worldwide events like Web Summit and Collision.
- Speaker at several IT conferences and webinars (digital marketing, marketing automation).
- Achieved 1k+ engaged leads (businesses) using a cross-channel b2b marketing strategy and marketing automation software techniques in 2 months.
- Work experience with large b2b/b2g enterprises like Banks, Oil/Gas holdings, and Telecom.
- Negotiations, business process analysis, meetings/live presentations, commercial offers.
- Managed overall business metrics and KPIs.

Core marketing toolkit: Marketo, Salesforce marketing cloud, Quantcast, Hotjar, GAU, various DSPs, and SEO tools.

CEO, Co-Founder

Grade Hosting

Cheap, fast and reliable web hosting in 1 minute.
- Business Model and Value Proposition development.
- Created Product Vision and Definition, prioritized product roadmap.
- Conducted requirement collection: customer surveys, end-user interviews.
- Managed Requirements within Jira Scrum framework: epics, user stories and acceptance criteria. Managed product and sprint backlog, prioritized scope in collaboration with Scrum Master and Lead developer. Attend retrospective sessions.
- Marketing and PR strategy planning as liaison with 3rd-party media and agencies.
- Managed sales cycle to deliver products for b2c, b2b segments, including local E-commerce companies.

Core marketing toolkit: WordPress, Magento, Drupal, Google analytics, WHMCS, Microsoft office, Adobe Creative Suite, Google docs.

CEO, Founder

Greenpylon

Outsource web development agency.
- Responsible for devising and executing on web projects;
- Built and managed agile development teams to support environment of rapid change;
- Assisted customers with transition from legacy CMS to newer version and add-ons.

Product Manager

ForexCorporate

Forex broker and trading platform
- Brand design;
- UX of the website;
- Implementing forex trading solutions;
- Content marketing and localizations.

Chief Product Designer

Myhost.md

Senior Web Designer

Marketing & growth | Product Marketing Manager at Health Samurai | @ Reforge

Seasoned growth practitioner experienced in digital marketing, product management and business development. Almost a decade of hands-on experience across SaaS and DTC companies.

Industries I’m exploring: MarTech, eСommerce/marketplaces, New Media, Gaming, CRM, HealthTech, DTC CE, Healthcare.

😀 In my spare time, I swim and cycle. Fishing, playing video games, watching epic movies and spending time with my lovely family - is my joy.

📈 Key personal objective - to remain valuable and bring significant contributions to help businesses unlock their growth potential thru digital marketing.

I’m constantly looking for opportunities that lie between fields of expertise. I enjoy exploring all those intersections and am open to new digital marketing journeys.

✌️ Thanks for visiting my profile.

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