Mauve Agency

We Transform Small Businesses into Market Leaders. Headaches not included.

Founder

Amethyst Club

Founded Amethyst Club, the club where entrepreneurs and growth-minded individuals learn the skills of the future, level up their network, and scale their businesses.

Web3 Doers

I'm part of Web3 Doers PRO - Premium Web3 Growth community for Web3 Entrepreneurs - founders, consultants, thought leaders, builders, and content creators!

Our purpose is to create a diverse and inclusive platform that brings together Web3 doers and professionals from around the world, fostering growth, collaboration, and innovation in the Web3 space.

Our mission is to empower every community member to realize their full potential in the Web3 space.

Our vision is to become the world's leading community for Web3 doers and professionals, recognized for our commitment to diversity, collaboration, education, and innovation.

If you're interested in joining the Web3 Doers community, just send me a DM or join directly here:
https://nas.io/web3-doers

Web3 Doers Pro Member

Mauve Tech

We research, inform, and educate people & companies on emerging technologies and their responsible use.

Vlad Herescu Sales Copywriting

For the last 5 years I have helped business owners grow their business and increase their sales using the power of copywriting. 

Prepared persuasive sales writing for deliverables such as websites, blogs, social media, ads, email sequences, banners, product descriptions, SEO texts, amazon listings, social media profiles, investor pitch decks, video scripts and more. 

Attracted and closed my own leads. 

Managed client expectations, communications and deadlines. 

Outsourced and hired additional freelancers to scale my project-intake capabilities.

Consulted and audited a wide array of copywriting pieces.

Developed long-term relationships with key business stakeholders in the high-tech industry. 

Delivered results (every project I worked on improved or skyrocketed their conversions).

Maintained a 45% repeat-client rate. 

Some key clients I've worked with: 

Ancestral Supplements 
Cano Health 
Bitcoin Depot
FUNGE NFT Marketplace
LovelyLynnBoo Island 
AIBrain 
TONE Dermatology
Storm Brain Agency

Sales Copywriter

Muzeamp

Co-Founded Muzeamp: the Music and Marketing mentorship company for music artists. 

Created a one-year marketing plan for the start up utilizing multi-channel stratgies and multimedia solutions. 

Defined brand identity and overlooked the development of brand elements such as Logos, colors, fonts, voice and more. 

Directed all marketing efforts for evergreen services and one-off campaigns. 

Designed multi-step marketing funnels for digital services, leveraging landing pages, paid ads, video content, sales copywriting, webinars and organic content. 

Educated and supervised 2 interns and team members in creating social media static assets and Instagram reels for the launch of our services. 

Researched and analyzed indsutry-standard best practices and created in-house Standard Operating Procedures for coming up with marketing strategies and exections. 

Set up, analyzed and reported on paid advertising campaigns that brought thousands of leads to our email list. 

Personally mentored 3 different artists in finding their voice &  brand online and inspired them to upgrade their content creation and output. They are now followed by thousands of people and have created more music than ever. 

Used the power of automation to speed up lead-generation. 

Collaborated with partners to re-brand and re-align the company when the first iteration of the business fell through. 

Learned how to keep meetings on track, separate friendship from business and develop valuable products that people want to buy.

Co-Founder, Head of Marketing

"Whatever The F*ck This Is" and "Creative Smoothie"

Planned, prepared and executed talking points for a variety of podcast guests. 

Outreached, invited and scheduled podcast guests.

Researched and audited potential guests. 

Conducted hour-long interviews and conversations with different people from all walks of life. 

Produced, recorded, edited and distributed all content and material including video and sound.

Produced title sequence. 

Strategized and executed organic marketing campaigns on social media to grow the listener base. 

Developed paid media campaigns to drive traffic to podcasts. 

Created thumbnails and SEO descriptions for distribution across multiple audio and video platforms including Spotify, Apple Podcasts, YouTube, Google, Amazon Audible and more.

 Podcast Host 

Rolling Global Digital

Managed all Digital Marketing operations, campaigns and funnels (Including Email Marketing, Social Media Marketing, Funnel Building and Management and more)

Managed Instagram, Facebook, Twitter and LinkedIn Pages

Created multiple social media content pieces weekly. 

Generated leads and set up lead-gen systems

Produced lead-magnets and funnels 

Wrote on-boarding email sequences.

Managed a team of 3 freelancers. 

Consulted the CEO on a weekly basis and kept him up to date with marketing best practices. Educated him on various digital tools to optimize marketing. 

Helped edit and create other miscellaneous creative assets for digital purposes.

Freelance Marketing Manager

Havas Chicago

Wrote and developed copy for multi-channel campaigns including Organic & Paid Social, Websites, Banners, Product Packaging, Radio, Video and more. 

Came up with concepts and ideas for multiple digital campaigns. I then presented those concepts to the creative team and the clients. 

Utilized strategy and data to understand consumer behavior and develop solutions that were culturally relevant and conscious. 

Collaborated with a creative team of art directors, strategists and content creators to bring client briefs to life and transform ideas into reality.

Worked on the following accounts: MOEN, Reynolds Wrap, The House of Rohl,  Mizkan Brands (Ragu, Bertolli, Angostura, Holland House) and the National Association of Realtors.

Freelance Junior Copywriter

Acquired the necessary skills in Copywriting, Art Direction, Strategy and Presenting.

Collaborated with other interns to create a fund-raiser for Off The Street Club, a Chicago-based initiative that focuses on giving kids from the Chicago streets a chance at a better and brighter future.

Strategized and ideated 3 different concepts for celebrating Hispanic Heritage month Chicago.

Assisted creative teams on a wide array of tasks. From writing copy, to designing slide decks, to writing scripts and getting to direct actors on-shoot, I got a taste of many roles and responsibilities of an ad agency.

Helped ideate and create assets for 2 New Business Pitches for Vodafone and Sonic fast food. 

Attended team-building events and leadership talks.

Volunteered to push the beer cart the very first Friday of my intership (someone has to do it).

Copywriting/ Creative Technology Intern

Web3 Agency Owner & Consultant | Sales Copywriter | Freelancer Coach

Hey, I'm Vlad. From Romania to Spain the US, my journey's been all about exploring creativity.

Whether it's storytelling at an ad agency Chicago, sales copywriting for 200+ small businesses, or steering Mauve, my digital marketing agency, it's been about authentic connections. Now, more than ever, I'm drawn to teaching and empowering others in business, wellness, and life. I do that through my own learning platform and through my 1 on 1's with some of the most amazing people on Earth.

Between hikes and cups of coffee, I cherish every chance to connect, learn, and grow. Let’s chat and journey together. Don't be shy, reach out and let's talk!

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