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I have a genuine interest in people and making a positive impact on their lives. My interests lie heavily around my family which is seen in application in my professional life. Having diverse experience across many fields, from boiler-making to visual communication and eCommerce, my inspiration has always been on what makes a customer purchase a product or service and the science behind it. My guiding principle in this journey has always been what an highly esteemed business coach once taught me: AIDA (Attention, Interest, Desire, Action) ... and in that order. Bomb out, and go back to the start - get their Attention! That is why I am doing what I'm doing today !
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