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Hiya! I'm Jennie Holyoake and I'm The Financial Storyteller. I help growing and established businesses unlock the stories in their accounts. When you grow your business, it can be hard to know what to do next. You have all the ideas, but with only gut feel to go on, it can seem risky and out of control. I work with business owners to understand the story they've written so far, and then we use that to write the next chapter. So they can make decisions with clarity and confidence, using facts instead of gut feel. No fear that it was the wrong decision. No missed opportunities because the risk seemed too big. Just decisive action to write the business they've always wanted. In my previous life, I spent far more years than I care to acknowledge working in corporate businesses. My job was to use my knowledge and experience as an AAT and CIMA qualified accountant to partner senior managers and directors. I supplied them with the KPI's and financial insights they needed to make good quality business decisions. And now I'm bringing that to owner-managed businesses, who don't have a full team of number geeks on their side. Your numbers tell a story, but you can write the next chapter.
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