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Utilizing a strong technical background in MarTech, I focus on creating high-ROI, data-driven campaigns to enhance sales pipelines primarily within Cybersecurity, Managed IT, and B2B SaaS industries. In B2B Growth Marketing, my approach centers on boosting revenue by integrating key elements of Paid Search, Demand Generation, ABM, SaaS Review Site Positioning, and Performance Marketing. My favorite part of my professional background is this: I've consulted exclusively with Small Business owners for years, and I've worked exclusively for Enterprise executives for years. Both require putting on very different hats with dichotomous mindsets in strategy. I've got a great hatrack at this point in my journey. When consulting, my knowledge in lead generation provides a competitive advantage, extending towards niche areas including Legal Marketing, Professional Services, Healthcare, Emergency Services, Bars/Nightlife, Beverage Distribution, Dental Practices, and Mental Health services. I find my trade fascinating 🧠🔬♟️🧲🌊📊, love what I do each day to make a living, and derive purpose in helping entrepreneurs and business leaders smile when showing them the path to achieving their fiscal goals for the year. I'm both easy to work with, but respectfully challenging when I don't see an approach to be aligned with my client's best interests..especially when consulting with SMBs, where budgets are modest and every single dollar counts.
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