Table of Contents
What Are LinkedIn Form Ads?
What Other Types of LinkedIn Ads Exist?
- Sponsored content: Sponsored content is an ad format that shows up in your audience’s feeds and looks similar to organic content. This ad format can include text, images, and video.
- Sponsored InMail: Sponsored InMail is an ad format to send messages directly to a user’s inbox. Sponsored InMails can include text, images, and a call-to-action button.
- Display ads: Display ads are banner ads on the side of LinkedIn’s website or app. Display ads can include text, images, and a call-to-action button. You can use them to promote your brand, but they’re generally not as eye-catching as sponsored content, dynamic ads, or video ads.
- Dynamic ads: Dynamic ads represent an automated ad format personalized to each user. LinkedIn shows dynamic ads to specific users based on their interests and activities.
- Video ads: As the name suggests, video ads include video content. Video ads can appear in users’ feeds as regular content or banner ads.
Why Should You Use LinkedIn Form Ads for Lead Gen?
- Targeted reach: LinkedIn form ads allow you to target a specific audience. You can use target users based on demographics, job titles, industries, and other factors to put your content in front of the right audience.
- Easy lead capture: LinkedIn form ads make capturing more information about your prospects easy. This can help you contact your leads via LinkedIn InMail.
- Customization options: LinkedIn form ads are customizable, so you can use them to increase brand awareness. You can tailor the form and the ad to match your brand’s identity, tone of voice, and personality. The form can also include custom fields to gather specific user information while matching your brand’s style and messaging.
- Detailed analytics: LinkedIn provides detailed analytics for form ads, so you can track their performance and optimize them as needed. You can track how many people saw your ad, how many filled out the form, and other vital metrics. Combined with Taplio’s Chrome extension, the analytics can help you understand what content to post to grow your brand.
How to Use LinkedIn Lead Gen Forms
- Collect leads into your CRM: Customer relationship management (CRM) software helps you manage your relationships with prospects, leads, and customers. By connecting the information you collect via the forms to your CRM, you can use it in your nurturing or marketing campaigns.
- A/B testing: Lead gen forms are great for A/B testing. They enable you to test your creatives and/or your copy to find the winning formula for your personal brand. This makes them valuable for professionals who want to define their LinkedIn content strategy.
- Lead prospects to your offer: Most people who use lead gen forms use them to offer a downloadable asset, such as a PDF. However, you can also lead people to an offer that’s hosted on your website. This would enable them to explore the other resources you offer so that they can get a better understanding of your expertise.
- Authority building: You can use lead gen forms to position yourself as an industry expert and drive leads to your free courses or webinars. This is a great way to let your prospects know that you’re a master of your field.
LinkedIn Lead Gen Form Examples
LinkedIn Lead Gen Form Best Practices
- Write a good headline: Grab the attention of your ideal audience with clear and compelling headlines.
- Keep it brief: Keep the ad copy and the form short and to the point. Ask only for the information you need to follow up with the leads.
- Include a CTA: Make sure to use a solid call to action, such as “Learn more”, “Sign up” or “Download for free” to encourage your leads to complete the form.
- Use powerful visuals: Make your ad more attractive with graphics and images so you can stop leads from scrolling over it.
- Hone in on your audience: Make the most of LinkedIn’s targeting options so you can show your lead gen form to the right audience.
- Track and optimize: Track the performance of your ads with LinkedIn’s ad analytics and make any necessary adjustments to improve it.
- Test everything: Different Test versions of the copy, and visuals. Find the best versions for your target audience.