Table of Contents
- Why You Should Use LinkedIn as an Artist
- How to Promote Your Art Business with LinkedIn
- 1. Complete and Update Your Profile
- 2. Post High-Quality Content
- 3. Post Consistently
- 4. Engage With Your Network
- 5. Use DMs to Generate More Business
- 6. Add Visual Elements to Your Posts
- 7. Use LinkedIn for Lead Generation
- 10 Artists You Should Be Following on LinkedIn
- 1. Kevin Parry
- 2. Davar Azarbeygui
- 3. Zhenya Rynzhuk
- 4. Filip Justic
- 5. Anna Wijnands
- 6. Sergio Membrillas
- 7. Ranganath Krishnamani
- 8. Nicte Cuevas
- 9. Ujjwala Bassi
- 10. Karen X. Cheng
- Wrapping It Up!
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Meta Desc
Having a presence on LinkedIn for artists can open new doors for you by connecting you with editors, publicists, and agents. It can also provide you with a platform to promote your art business and get more business.
Meta Title
LinkedIn for Artists: How to Promote Your Art Business with LinkedIn
Turn LinkedIn into your art gallery.
Do you think LinkedIn isn’t for artists? Think again.
As an artist, you can boost your online presence, showcase your work, and identify new opportunities to advance your career by leveraging LinkedIn.
In this guide, we’ll share 7 tips on how to promote your art business on LinkedIn. We’ll also take a look at some of the best artistic profiles to follow.
Why You Should Use LinkedIn as an Artist
When used well, LinkedIn can help artists in many of ways:
- Create your brand. Become a recognizable name by building and reinforcing your brand on LinkedIn.
- Networking. Grow your LinkedIn network and connect with other artists, curators, gallery owners, agents, and cultural institutions. Turn your LinkedIn connection into exhibitions, collaborations, commissions, and sales opportunities.
- Showcase your portfolio. Showcase your work by uploading images, videos, or links to your art projects. LinkedIn’s feed is filled with graphs, business tips, and carousels, so your artistic content has a solid chance of standing out.
- Career opportunities. Quickly find out about job openings, grants, or other opportunities relevant to your career by keeping a LinkedIn presence.
- Engage with the artistic community. There are many groups and communities relevant to artists. Join the discussions about the creative world, share your work, gain insights, and build valuable relationships by joining these groups.
How to Promote Your Art Business with LinkedIn
Putting yourself out there is a part of being a creative professional. Think of LinkedIn for artists as a medium for sharing your artistic story, showcasing your creativity, and building relationships. Here are a few tips you can use.
1. Complete and Update Your Profile
Start by creating your profile or updating it if you already have an account on LinkedIn. A fully completed profile shows that you’re serious about your art business. Here are a few key things you should pay attention to:
- Don’t leave your profile image space blank. Use a professional headshot so it’s easier for your followers to connect with you.
- Use your LinkedIn banner to showcase your best pieces of art. Your banner is the most prominent piece of real estate on your profile, so use it wisely.
- Your headline should capture your essence as an artist, not just your title. Use Taplio’s free headline generator to write an eye-catching headline.
- Tell your story in the summary section. Craft a cohesive narrative to share your story and what drives your creativity.
- Use the Featured section to display your best work.
2. Post High-Quality Content
The content you post on LinkedIn will play a significant role in your ability to draw in an audience by showcasing your creativity and talking about your artistic journey. As a creative, here are a few ideas on the type of content you can post:
- Your artistic achievements, including publications, sales, awards, and exhibitions
- Your insights about art-related events, trends, and news
- The challenges you faced in your career, your growth experiences, and lessons.
- Art movements, inspiration sources, and other artists that influence your work.
- Artistic techniques and tips that offer insights into your work.
- Reviews of art exhibitions, books, and events.
- Promote any artwork you offer for sale.
- Collaborative projects.
- Informative posts about art techniques and tutorials.
3. Post Consistently
Many creatives just create a LinkedIn profile and use it to update their new projects or jobs. Shift your strategy to include a consistent posting schedule. This will allow you to gain more visibility and followers on the platform.
Brainstorm a month’s worth of post ideas using Taplio’s AI Chat Assistant, create posts, and then use the LinkedIn Post Scheduler to queue your posts for the week or month.
4. Engage With Your Network
Like, share, and comment.
Engaging with others on LinkedIn is an easy but effective way to grow your network. If you find someone else’s post inspiring or engaging, don’t shy away from liking it, sharing it, or leaving a thoughtful comment.
Engaging with others will encourage them to reciprocate and will help you build a relationship with your audience.
5. Use DMs to Generate More Business
Use LinkedIn’s DMs and InMails to generate more business by sharing personalized, carefully crafted messages to those who might be interested in your creative services. Here are a few ideas to explore:
- Reach out to art collectors, curators, and art galleries who may be interested in commissioning work, showcasing your work in their exhibition, or purchasing your artwork.
- Send DMs to interior designers, art consultants, and event planners who often seek art for projects they’re working on for their clients.
- Contact art suppliers to see if they’d be willing to explore promotional opportunities or partnerships.
- You can also contact influencers, art blogs, and publications if they’re interested in featuring or promoting your work to a broader audience.
You can send DMs and InMails in bulk using Taplio CRM, but it’s important to personalize your messages and make sure it is clear, concise, and respectful to get more replies.
6. Add Visual Elements to Your Posts
As an artist, you have an edge over other professionals on LinkedIn. The artwork you create allows you to get your audience's attention because it is visually appealing. Share more of your work on LinkedIn to stand out.
Other than showcasing your artwork, here are other visual content ideas to explore:
- Post videos and photos of your entire creative process, from the initial sketch to the final product.
- Share high-quality videos and photos of your artwork.
- Post LinkedIn Carousels to share tips and advice to aspiring artists.
- Post LinkedIn polls to invite your readers to engage and participate.
- Share time-lapse videos of your artistic process.
- Post infographics to explain art concepts and techniques.
- Share step-by-step art tutorials.
7. Use LinkedIn for Lead Generation
Lead generation on LinkedIn for artists may take time and consistent effort on your part, but it can help you establish a source of consistent business. Here are a few ideas on how to generate leads through LinkedIn:
- Build meaningful, genuine relationships with industry professionals, such as curators, art consultants, and gallery owners. This can lead to opportunities in the future.
- Make sure your profile clearly communicates that you’re open to art commissions.
- Encourage your followers to subscribe to your newsletter for your latest promotions, exhibitions, and work.
- Use LinkedIn ads to reach a targeted audience of potential buyers.
- To generate more leads, use lead magnets, such as exclusive access to your online gallery, eBooks, or downloadable art catalogs.
- Offer limited-time discounts and promotions to incentivize your audience to purchase your artwork.
10 Artists You Should Be Following on LinkedIn
Start our LinkedIn journey by following these ten artists who’ve been using this platform to create a powerful personal brand.
1. Kevin Parry
Kevin Parry is a video wizard and a stop-motion animator who specializes in creating stunning visual effects.
2. Davar Azarbeygui
Davar Azarbeygui is a design director and a creative professional specializing in concept-based designs. He’s also a design professor at the University of Cincinnati.
3. Zhenya Rynzhuk
Zhenya Rynzhuk is the founder of Synchronized Studio, Webby award-winning artist, and art director. Zhenya specializes in branding, animations, typography, and product and visual design.
4. Filip Justic
Filip Justic is the co-founder and head of design at BB Agency. This Croatia-based design expert manages creative teams and offers creative direction to brands.
5. Anna Wijnands
Anna Wijnands is a freelance illustrator who offers luxury illustrations for the lifestyle, beauty, and fashion industries.
6. Sergio Membrillas
Sergio Membrillas is a freelance illustrator and creative director who has worked with clients like The New York Times, The New Yorker, and The Washington Post.
7. Ranganath Krishnamani
Ranganath Krishnamani is the founder and creative director at Liquidink Design. He’s an experienced illustrator and designer with a history of working in the healthcare, eLearning, and travel industries.
8. Nicte Cuevas
Nicte Cuevas is the creative cultivator and principal at Nicte Creative Design. With over 20 years of experience, Cuevas offers courses on design, color psychology, and branding.
9. Ujjwala Bassi
Ujjawala Bassi is an illustrator, visual artist, and graphic designer who talks about character design, animation, and graphic design.
10. Karen X. Cheng
Karen Cheng is a creative director who talks about augmented reality tools and AI and how they revolutionize visual arts.
Wrapping It Up!
LinkedIn may not be the first platform that comes to mind for artists, so you should take advantage of that and build a powerful brand.
Optimize your profile, engage with industry professionals, and track career opportunities.
To accelerate your growth, take advantage of Taplio’s lead database. It has 3M+ million and growing contacts, so you can find and connect with the right people within your industry.
Taplio includes an AI-powered content generator, viral post finder, LinkedIn post scheduling, advanced analytics, and engagement management.
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