LinkedIn for Artists: How to Showcase Your Work

October 8, 2024

Missing a place to showcase your art? Turn LinkedIn into your gallery.

Do you think LinkedIn isn’t for artists? Think again.

On LinkedIn, you can build your online presence, display your artistic work, and identify opportunities to grow your career by leveraging LinkedIn.

In this guide, we’ll share 7 tips on how to promote your art business on LinkedIn.
We’ll also take a look at some of the best artistic profiles to follow.

Is LinkedIn Good for Artists?

LinkedIn is a game-changer for artists when used effectively. Here’s how it can improve your artistic career:

Create your brand. Become a recognizable name by building and reinforcing your brand on LinkedIn.
Networking. Grow your LinkedIn network and connect with other artists, curators, gallery owners, agents, and cultural institutions. Turn your LinkedIn connection into exhibitions, collaborations, commissions, and sales opportunities.
Showcase your portfolio. Showcase your work by uploading images, videos, or links to your art projects. As the LinkedIn feed is filled with graphs and business tips, your artistic content easily stands out.
Career opportunities. Quickly find out about job openings, grants, or other opportunities relevant to your career by keeping a LinkedIn presence.
Engage with the artistic community. There are many LinkedIn groups and communities relevant to artists. Join the discussions about the creative world, share your work, gain insights, and build valuable relationships.

How to Promote Your Art WithLinkedIn

Putting yourself out there is a part of being a creative professional.

Think of LinkedIn for artists as a medium for sharing your artistic story, showcasing your creativity, and building relationships. Here are a few tips you can use.

1. Complete and Update Your Profile

Start by creating your profile or updating it if you already have an account on LinkedIn. A fully completed profile shows that you’re serious about your art business. Here are a few key things you should pay attention to:

Don’t leave your profile image space blank. Use a professional headshot so it’s easier for your followers to connect with you.
Use your LinkedIn banner to showcase your best pieces of art. Your banner is the most prominent piece of real estate on your profile, so use it wisely.
Tell your story in the summary section. Craft a cohesive narrative to share your story and what drives your creativity.
Use the Featured section to display your best work.
Your headline should capture your essence as an artist, not just your title. Use Taplio’s free headline generator to write an eye-catching headline.

I am a...

Helpful tips ▼

To improve results, we suggest including a bit more information than just your title and company. For example, consider specifying what your company does, who it targets, or what kind of content you like to share on LinkedIn.

For example:

Co-founder of Taplio, a tool to help you build a personal brand on LinkedIn
Head of marketing at Lempire, and I share copywriting tips
I run ABC, an online community focused on Web3 and FinTech

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2. Post High-Quality Content

The content you post on LinkedIn will play a significant role in your ability to draw in an audience by showcasing your creativity and talking about your artistic journey.

As a creative, here are a few ideas on the type of content you can post:

Your artistic achievements, including publications, sales, awards, and exhibitions
Your insights about art-related events, trends, and news
The challenges you faced in your career, your growth experiences, and lessons.
Art movements, inspiration sources, and other artists that influence your work.
Artistic techniques and tips that offer insights into your work.
Reviews of art exhibitions, books, and events.
Promote any artwork you offer for sale.
Collaborative projects.
Informative posts about art techniques and tutorials.

3. Post Consistently

Many creatives just create a LinkedIn profile and use it to update their new projects or jobs. Shift your strategy to include a consistent posting schedule.

This will allow you to gain more visibility and followers on the platform.

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4. Engage With Your Network

Like, share, and comment.

Engaging with others on LinkedIn is an easy but effective way to grow your network. If you find someone else’s post inspiring or engaging, don’t shy away from liking it, sharing it, or leaving a thoughtful comment.

5. Use DMs to Nurture Relationships

Use LinkedIn’s DMs and InMails to generate more business by sharing personalized, carefully crafted LinkedIn messages to those who might be interested in your creative services.

Here are a few ideas to explore:

Reach out to art collectors, curators, and art galleries who may be interested in commissioning work, showcasing your work in their exhibition, or purchasing your artwork.
Send DMs to interior designers, art consultants, and event planners who often seek art for projects they’re working on for their clients.
Contact art suppliers to see if they’d be willing to explore promotional opportunities or partnerships.
You can also contact influencers, art blogs, and publications if they’re interested in featuring or promoting your work to a broader audience.

Dear [Recipient Name],

I’m [Your Name], a [Your artistic style] artist based in [city, country]. I’ve been following your work for some time and admire your [specific quality or achievement].

I’m reaching out to introduce myself and my art. My work explores [description of your artistic concepts].

I believe my art would be a great addition to your [gallery, collection, exhibition] because [good reason]. I’m open to discussing potential collaborations, such as commissions or exhibitions.

I’ve attached my portfolio for your review.

Please feel free to contact me at [Your email address] or [Your phone number] to discuss further.

Thank you for your time and consideration.

Sincerely, [Your Name]

6. Add Visual Elements to Your Posts

As an artist, you have an edge over other professionals on LinkedIn. The artwork you create allows you to get your audience’s attention because it is visually appealing. Share more of your work on LinkedIn to stand out.

Other than showcasing your artwork, here are other visual content ideas to explore:

Post videos and photos of your entire creative process, from the initial sketch to the final product.
Share high-quality videos and photos of your artwork.
Post LinkedIn Carousels to share tips and advice to aspiring artists.
Post LinkedIn polls to invite your readers to engage and participate.
Share time-lapse videos of your artistic process.
Post infographics to explain art concepts and techniques.
Share step-by-step art tutorials.

7. Use LinkedIn for Lead Generation

Lead generation on LinkedIn for artists may take time and consistent effort on your part, but it can help you establish a source of consistent business.

Here are a few ideas on how to generate leads through LinkedIn:

Build meaningful, genuine relationships with industry professionals, such as curators, art consultants, and gallery owners. This can lead to opportunities in the future.
Make sure your profile clearly communicates that you’re open to art commissions.
Encourage your followers to subscribe to your newsletter for your latest promotions, exhibitions, and work.
Use LinkedIn ads to reach a targeted audience of potential buyers.
To generate more leads, use lead magnets, such as exclusive access to your online gallery, eBooks, or downloadable art catalogs.
Offer limited-time discounts and promotions to incentivize your audience to purchase your artwork.

10 Best Examples of Artistic Profiles on LinkedIn

Start our LinkedIn journey by following these ten artists who’ve been using this platform to create a powerful personal brand.

1. Kevin Parry

Kevin Parry is a video wizard and a stop-motion animator who specializes in creating stunning visual effects.

2. Davar Azarbeygui

Davar Azarbeygui is a design director and a creative professional specializing in concept-based designs. He’s also a design professor at the University of Cincinnati.

3. Zhenya Rynzhuk

Zhenya Rynzhuk is the founder of Synchronized Studio, Webby award-winning artist, and art director. Zhenya specializes in branding, animations, typography, and product and visual design.

4. Filip Justic

Filip Justic is the co-founder and head of design at BB Agency. This Croatia-based design expert manages creative teams and offers creative direction to brands.

5. Anna Wijnands

Anna Wijnands is a freelance illustrator who offers luxury illustrations for the lifestyle, beauty, and fashion industries.

6. Sergio Membrillas

Sergio Membrillas is a freelance illustrator and creative director who has worked with clients like The New York Times, The New Yorker, and The Washington Post.

7. Ranganath Krishnamani

Ranganath Krishnamani is the founder and creative director at Liquidink Design. He’s an experienced illustrator and designer with a history of working in the healthcare, eLearning, and travel industries.

8. Nicte Cuevas

Nicte Cuevas is the creative cultivator and principal at Nicte Creative Design. With over 20 years of experience, Cuevas offers courses on design, color psychology, and branding.