Finding fresh leads through cold calling and prospecting can only take you so far. LinkedIn for real estate agents can help you help you connect with the right demographic and boost your lead generation efforts.
LinkedIn for Real Estate Agents: 7 Smart Ways to Get Leads from LinkedIn
With the cutthroat competition in the industry, real estate agents, teams, and brokers are finding it more difficult than ever before to find fresh leads. Door-to-door prospecting and cold calling take time and have limited success rates.
LinkedIn is 277% more effective for lead generation compared to Twitter and Facebook. Having a presence on LinkedIn for real estate agents is crucial to drive business. In this post, we’ll share seven ways to expand your lead database through LinkedIn.
Why Use LinkedIn as a Real Estate Agent
If you already have an active presence on other social media platforms, you may be wondering if it’s worth your time to manage yet another channel. LinkedIn offers you unique advantages over other platforms, such as:
It’s a fertile ground to network with people who matter to your business.
Showcase your personality and your value to your potential clients by writing a summary that tells them more about who you are, what you offer, and how you can help them.
Add a few recommendations and endorsements to your profile.
Showcase your life outside of real estate by including your hobbies, volunteer work, and other information.
2. Create a Solid Content Strategy
One of the biggest mistakes real estate agents make is using LinkedIn to post their open houses or new listings. Your content on LinkedIn for real estate agents is just as important as what you post on your blog.
Create a content strategy that consists of sharing:
LinkedIn Carousels to share blog post information in a condensed format.
Curated pieces from other real estate professionals.
Behind-the-scenes look into your work as a real estate agent.
Local community content about neighbourhood features, local businesses, and upcoming events.
Client success stories.
Educational posts and real estate tips include staging advice, homebuyer tips, and negotiation strategies.
3. Post Consistently
Real estate agents and team leads are busy professionals juggling lead generation, client meetings, open houses, and closing processes. Use tools and resources that allow you to make the most of your time while maintaining a steady queue of content ready for LinkedIn. Taplio can help you schedule LinkedIn posts in advance.
4. Engage Authentically
Engagement is a two-way street. If you want your content to be successful on LinkedIn, you’ll also need to contribute to the online community. Share and like posts, but stay away from insincerity or fake thoughtfulness because it’s easy to detect.
When sharing content from others, be discerning and selective to ensure it’s an extension of your personal brand and is related to a topic that your audience will care about.
5. Support Your Lead Generation Efforts with DMs
Lead generation is a gradual process. Building relationships, nurturing them, and providing them value will provide you with the best results. You can use LinkedIn DMs to drive more leads to your contact database. Here are a few tips to keep in mind:
Identify warm leads by taking a look at who likes or comments on your posts.
Send a personalized introductory message and ask about their specific goals or needs.
Offer value in your initial message by sharing insights or offering a free initial consultation.
Ask open-ended questions to encourage them to reply back.
Send a follow-up message if you don’t receive a reply.
6. Make Your Posts Engaging with Visual Elements
Text-based posts can only take your engagement so far on LinkedIn. You also need to incorporate visual elements in your posts to make your posts stand out and increase engagement. Here are a few ideas to get you started:
Video testimonials of clients.
Interactive maps of neighbourhoods.
Before and after images of renovated or staged properties.
A LinkedIn Carousel for a property listing.
Live video tour of a property, real estate discussions, or Q&A sessions.
Infographics to showcase statistics and market trends.
Comparative Market Analysis (CMA) with images and charts.
7. Use Paid Ads, Lead Magnets, and LinkedIn Premium
If you have an allocated marketing budget, consider investing it in LinkedIn’s sponsored updates so your posts can appear in the feeds of your target audience. You can segment and tailor the messaging for maximum reach. Another option is to invest in LinkedIn Premium to get insights into warm leads so you can initiate outreach.
You can also offer valuable lead magnets in exchange for contact information, such as:
Buyer’s and Seller’s guides.
Access to a home valuation tool or calculator.
Discounts for local businesses.
Webinars and workshops for real estate investors.
Checklists for home maintenance, staging, and home inspection.
10 Real Estate Professionals You Should Be Following on LinkedIn
Start your LinkedIn journey on the right foot by following these top real estate professionals on LinkedIn.
Christophe Choo is a top-producing real estate broker in Beverly Hills specializing in luxury real estate. Christophe regularly shares market trends, real estate news, and informative content for buyers and sellers.
Cody Sperber is the CEO and founder of Clever Investor. He’s also an author, entrepreneur, and real estate mentor.
Taplio Helps Busy Realtors Generate Leads
Real estate agents, teams, and brokers need to leverage social media channels like LinkedIn to find more leads and convert them.
Taplio can help you manage your LinkedIn contacts through a powerful CRM, send auto DMs, and engage with the right people through a robust set of features and tools.