📧🧲 Adam Kitchen

Co-founder at Content Army 🪖 Helping B2B leaders scale thought leadership, creating world-class content engines in less than 1 hour per month to predictably grow sales | Klaviyo Elite Partner & D2C Agency Owner

I've been a DTC email marketer for over 18 years. Owned my own eComm brand for 2 years. Over the last 7 years, I've built Magnet Monster to be a global retention marketing agency that's created strategies for brands such as Wild, Waterdrop, Abbott Lyon & Laura Geller + 300 others. We've achieved Klaviyo Elite Status (top 0.2% of agencies) & continue to deliver exceptional work for our clients.

We pioneered many of the leading retention strategies commonly deployed today in our industry and have trained hundreds of other email marketers through our flagship course, Monster Email Marketing: https://magnetmonster.com/email-marketing-course

I also built my agency exclusively off the back of content marketing on LinkedIn. I built a course sharing the exact strategy I deployed to generate over $10m in sales: https://magnetmonster.com/b2b-content-that-converts

I publish two Newsletters weekly:

Weekly Retention Strategy: https://magnetmonster.com/newsletter
Personal Growth & Life: https://adamkitchen.kit.com/


I love meeting other entrepreneurs and great humans and learning from them. Schedule a call if you want to chat: https://calendly.com/adamkitchen

We help eCommerce brands to scale profitably with bespoke email marketing strategy and world-class design.

It is very difficult for agencies to retain top-tier retention strategists in 2026.

The modus operandi is for most of us owners to spend a massive amount of time training these individuals before they either move in-house, where the pace is slower, or start their own boutique offerings.

I can tell you from experience of working with 300+ brands, the best and most skilled people I've worked with have been crafted at agencies.

The sheer pace of work and insane amount of problem-solving that comes with the territory forge beasts in record time.

It's not for everyone, but if you want to become the best version of yourself... find a strong agency with great clients that solve hard problems, and you'll develop more in 2 years than you would 10 elsewhere.

Speaking from a LOT of experience.

🧲 Adam Kitchen

Founder @ Magnet Monster 🧲 - Klaviyo Elite Partner & Retention Marketing Agency for D2C brands

It is crazy how many business owners I speak to whose motivation to succeed is to beat other people, dominate them or prove them wrong.

I've been there for years and can tell you it's a recipe for unhappiness and ill health, both of the mind and body.

It wasn't until last year that I truly shed this weight and I can't tell you how much more content and at peace I am.

This is not a zero-sum game for most of us. All of what you do in your work will be forgotten about at the end of your time.

It's an awesome feeling to run a successful business and all that accompanies it, but if it's run from a place of insecurity, it's going to bring up a lot of demons you haven't dealt with and alienate you from the people and things in your life that truly matter.

It's my personal mission to save every DTC brand money I audit this year by suggesting to burn down their points-based loyalty programs.

If you still think they're a magic bullet for retention, please DM me and I'll show you much more cost effective and efficient ways that actually move the needle and aren't fluff!

I'm not sure WTF chatGPT just gave me from this prompt but...

We're running another agency / B2B services dinner this Wednesday in central Liverpool - 7pm.

There will be steak - but I won't be morphing out of the table like this (sorry to disappoint).

8 people confirmed so far, 4 spots still available - message me if you want to join.

"Don't email people with active subscriptions, you'll cause them to churn!"

This is the favourite soundbite currently doing the rounds from people who have very limited experience working with subscription brands.

You grow subscriptions via 3 ways:

> Push more OTP onto subscription
> Reduce churn
> Increase LTV from subscribers


If you're solely focused on damage control, then you don't have a good subscription offering to begin with OR you're using excessive pricing to get people to subscribe in the first place.

Back to the point of this post...

The reality is you SHOULD and can email your active subscribers, but there's nuance to it.


1. Have they made a 2nd purchase yet? If not, it's best to hold off on upselling them until you know they're happy.

2. Are you releasing a new product that has strong upsell potential? If so, it's well worth targeting active subscribers since they're most likely to buy!


So while a high email frequency is likely to be a major driver of churn for active subscribers, not emailing at all is reducing your ability to grow LTV from your best customers.

This is not a binary discussion - it's nuanced, and any email bro copy-and-pasting a formulaic strategy from brand to brand clearly has no idea what they're talking about.


#ecommerce #shopify #emailmarketing

Let me help you to drive over 20% more revenue from email flows in Klaviyo.


1. Add an immediate post-purchase upsell for first-time buyers. If you get this right, 1-3% of people will convert and buy again immediately. That gives you a giant head start in offsetting CAC and increasing LTV.

2. Add transactional touchpoints across every step of the customer's order being delivered. 10-20% click rates straight back to your site. What do customers do when they land on your site? They browse and buy again.

3. If you're only using one channel with your existing strategy, simple add SMS/WhatsApp then Direct Mail, in that order. Replicate the existing touchpoints for customers who aren't engaged with email.

4. Add an automated customer service check-in around 14-30 days after the customer's first purchase to ask if the product met their expectations. Harness as many qualitative insights as possible to show you where the gaps are in your product to get people buying again.

5. If you feel like you need to drive more revenue from flows, don't add net new flows; simply go back and re-optimise your Welcome Flow, Abandoned Cart, Post-Purchase & Browse Abandonment. 80-90% of flow revenue come from these 4 and is where all your leverage lies.


_________________


I audit at least 10 accounts personally every single month. 

These are the 5 areas of opportunity I can almost guarantee are sub-optimal before even looking inside the account.


#emailmarketing #ecommerce #klaviyo

1st to 2nd purchase - the ULTIMATE challenge every retention team needs to solve.

Tomorrow, I'm sharing all my best strategies.

> How many emails/SMS should you send
> What content to include
> When to drive CTA to repurchase
> When to turn to discounts
> How to create a powerful feedback loop when people DON'T buy so you can improve future acquisition


Covering all with Kathryn Wright from Antavo AI Loyalty Cloud right here, Live on LinkedIn: https://lnkd.in/eBPnKibk


See you there 💪

If your email marketing is showing signs of stagnant engagement and placed order rates, try this:

Once a month, run a competition.

Ask the customer to submit UGC and engage with your emails.

🧲 You'll improve inbox placement
🧲 You'll collect more media assets
🧲 It's fun!


Try making email a two-way communication channel and you'll be shocked at how effective it can be.

You know... like the way it was originally designed?


#emailmarketing #klaviyo #ecommerce

Some of the lowest-hanging fruit I see in every DTC brand's Klaviyo account we audit: transactional flows.

You need these set up for:

> Order confirmation
> Order shipped
> Out for delivery
> Shipment delivered

At the very least (I often go as high as 7 touchpoints)

When have you ever heard a customer complain that they receive too many updates about their order?

You would be shocked how many repeat sales these flows drive!

I often see north of 20% click rates that sends a ton of traffic back to the website.

And what do customers do when they start browsing?

That's right, they buy again.

Plus, these emails help reduce support tickets.

If you don't have them set up yet, you are leaving a ton of money on the table and stretching your customer support team.


#emailmarketing #klaviyo #ecommerce

The most overlooked part of retention is how much of an impact CRO (Conversion Rate Optimisation) impacts our work.

You can have the best flows, campaigns and omnichannel strategy, BUT...

If somebody was:

> Brought in on the wrong messaging
> Ordered too much product (or too little)
> Games the subscribe-and-save offer, then instantly cancels


Then a lot of your strategy & tactics won't move the needle on LTV.

That's why it's critical to develop a close feedback loop whereby you collect and monitor qualitative insights from both your best (and churned) customers, and then continuously use this to improve your front-end offering to new customers.

A strong retention agency will point this out from their initial audit rather than promising they can fix things with a new post-purchase flow.

People stay when they've bought for the right reason to begin with. 

Flows & campaigns are just complementary to what should already be a solid foundation.


#emailmarketing #klaviyo #ecommerce

If your DTC subscription retention program is designed to make customers forget you exist so that they auto-renew, then I'm sorry, it's close to being a scam.

Do you think Spotify or Netflix are scared to send you an email in case you churn?

Or that you log into their portal to use the apps?

No, because they know the value they're offering is incredible.

You need to design your subscription program with exactly the same type of obsession and creativity.

A subscribe-and-save widget is the bare minimum.

You need to be thinking about tiered rewards, gifts and stacking offers to maximise LTV.

Every order renewal should be met with delight and excitement by the customer, not fear and trepidation.

It's a terrible way to build brand sentiment, and it's a strategy that has a very clear ceiling on it.

Put yourself in the customer's shoes, and delight them at every order, seeing it as an opportunity rather than inevitable churn.



#ecommerce #shopify #emailmarketing

6 Klaviyo strategies you can implement in less than 24 hours to double your email revenue.

Sound like clickbait?

It's not.

Read this newsletter and I'll show you how.

P.S - Somebody needs to help me with the prompts for these thumbnails. I suck!

I took 2 weeks off. But I'm back with a banger today. Yes, the title is designed to get you to click. But the truth is, these 6 things can be implemen

Open article: 6 Klaviyo Strategies to Double Your Email Revenue by 🧲 Adam Kitchen • 1 min read

6 Klaviyo Strategies to Double Your Email Revenue

If you sell a 1-time purchase product, what's the best strategy to improve Lifetime Value?

Here's my usual playbook 🧲


1. Sell more upfront

When someone is actively in the market, sell as much as possible to them on the first sale, because it's over 80-90% likely they'll never come back. Every dollar matters.


2. Post-purchase upsells

Selling on the front-end of the website is most important. But don't underestimate how many incremental sales you can drive with post-purchase emails/SMS offering ridiculously tempting bounceback offers.


3. Lean into seasonality

These stores usually experience a spike in sales around holidays and Christmas when people are in the market for gifts. Increase campaign frequency accordingly.


________



Ultimately, there's only so much you can do for these stores.

Most of your post-purchase strategy needs to be about offsetting CAC by driving WoM advocacy, referrals and organic social media assets.

But there are still opportunities to sell again if you structure things correctly.


#emailmarketing #ecommerce #klaviyo

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