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Embarking on a vibrant journey to demystify the art and science of advertising aiming to bridge the narrative between brands and burgeoning audiences. Let’s illuminate the advertising realm together, one insightful story at a time. Here’s a glimpse into my evolving narrative: 👷♂️ Transitioning from a Civil Engineer to a budding advertising aficionado, I'm diving into the realm where empathy, social phenomena, and culture craft compelling brand narratives. 🚀 As a Co-founder of Capture Minds, I’m driven to empower Gen-Z and Millennial audiences with creative, culture-infused solutions. On a mission to end youth poverty, our mantra at Capture Minds is to Educate, Empower, and Evolve. (Discover more at www.captureminds.co.uk) 🤎 Passionate advocate for BAME communities and a youth mentor for marginalised and disadvantaged young people., I staunchly believe in representation and equal opportunities, now extending this advocacy into the advertising sphere. 🎯 On a mission to break the cycle of poverty with innovative education/training programmes that leave a lasting impact. 🎓 Steadily upskilling in creative strategy, geared towards unveiling the strategic essence behind resonant advertising. 🔍 Sharing my journey, insights, and the fascinating interplay of marketing, creativity, and impact on LinkedIn. I'm all about brands that narrate tales that captivate! ⚽ Massive Chelsea FC fan with a firm belief in the transformative power of sports.
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An Evening of Generosity, Solidarity, and Purpose 📿 This past Saturday, we gathered at the Grand Pre-Ramadan Gala at the Waldorf Hilton, London, uniting in support of the children of Gaza. It was an evening that went beyond celebration—it was a powerful statement of compassion, responsibility, and action. The crisis has left countless lives shattered, with innocent children bearing the brunt of unimaginable hardship. Through this event, we stood together to amplify their voices and reaffirm our commitment to providing critical aid where it is needed most. The evening was enriched by the inspiring words of Dr Tehseen Qureshi, Leanne Mohamad and Mustafa Faruqi, reminding us of the impact we can create when we come together with purpose. Performances by Omar Esa, Na’eem Raza, Khalila Lister, Sajid Varda, Chris & Ben brought warmth and spirit to the night, reinforcing the message that through unity, we can bring real change. None of this would have been possible without the dedication of those who made the event a success. A special thank you to Nafila Khan and SimplePR for their incredible work in bringing this vision to life, to our speakers and performers for their contributions, and most importantly, to everyone who attended, donated, and supported this cause. In corporate partnerships, every day is a learning experience. I’ve had the privilege of meeting some of the most amazing and compassionate individuals—people who are not only driven by success but by a genuine commitment to creating positive change. Seeing this shared dedication reminds me why this work is so important and why collective action is the key to making a lasting impact. With Ramadan approaching, we have many exciting initiatives planned alongside our partners to make a positive impact in the lives of those in need. But beyond the work, this is also a deeply personal time for me—a time to reflect, reconnect, and draw closer to Allah. As we enter this sacred month, I pray that we continue to stand together in service, compassion, and faith. #MuslimAid #PreRamadanGala #CompassionInAction #Ramadan2025 Taz Latif Arfah Farooq 🇵🇸 Salahuddin Mazhary Humayra Hanif Karim Chowdhury MSc Chartered FCSI Pontus Selander Yusuf Kalam Abshir Ahmed Jennifer Ogunyemi Humayra Hanif Areeb Siddiqui Hassan Daher, CFA Shaz Uddin Lamees Hafeez Omar Khaliel Hamda Safia Miyir Hajera Memon Rooful Ali FRSA Kawser Quamer Syed Rahim Mustafa Mohamed
Last night, I had the privilege of attending Kestrl’s iftar at the Wahed office and I have to say—it was an evening packed with insightful discussions, great company, and a few eye-opening moments. Some interesting conversations raised by both the audience members as well as the panel with some really interesting points on the the evening for me being: 💰 Why is there skepticism among Muslims when it comes to investing or even supporting Muslim-owned brands? 📉 Why does so much of our Zakat get sent abroad, when there are people within our own communities who might be struggling? (A point Sadiq Dorasat made that really stuck with me.) It was refreshing to see these issues being openly discussed—because if we want to build real financial empowerment within our communities, these are exactly the conversations we need to be having. On top of that, I got to see a live demo of the ‘Boycott/Avoid’ feature in the Kestrl app—a really cool tool that helps people align their spending with their values. There’s so much exciting innovation happening in the Muslim fintech space, and I’m really looking forward to seeing what’s next—especially at this year’s Muslim Tech Fest! A massive thank you to Areeb Siddiqui, Yasmine El-Mehairy, Niaz Azad, Sadiq Dorasat, Sana Wahid, Abul Fazal Salahuddin and Demi Akinjide for an amazing evening and for fostering such meaningful discussions! #Ramadan #Iftar #MuslimFinance
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