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I believe that brand (reputation) is the only defensible moat left in B2B marketing. Quality content is the mechanism to build your company's reputation. Follow me to learn about how to build your company's brand and dominate your category. Warmly, the company I cofounded, automatically converts prospects who visit your website. When people hear about you they visit your website. So brand and website conversion are deeply connected. Personal journey: Finance --> Tech --> Restaurant Manager --> Engineer --> CTO --> SDR --> Founder AE --> CSM --> Head of Marketing Topics I talk about: - Video Marketing - Short Form Video - Website Optimization - Influencer Marketing - Podcasting - Content Marketing - Programmatic SEO - Affiliate Marketing - Account Based Marketing - Partnerships and Co-Marketing - Personal Branding - Category Creation
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Kicking off a new series on our exciting product updates starting with the launch of our ๐จNew Hires Signal! One of the best times to influence a buyer is when they've recently joined a company ready to make changes. In their first 90 days, new decision-makers are actively: - Reassessing tools - Rebuilding strategy - Evaluating spending budget Warmly,'s New Hire Orchestration lets you automate outbound to these high-intent leads the moment they get hired. How to Set It Up (Itโs Fast): 1. Configure New Hire Tracking Choose job titles, seniority, company sizes, and location of people you want to be notified of job changes. Within minutes, Warmly pulls in verified job changesโno Sales Nav needed. 2. Create Persona-Specific Plays For ex. for us revops, demand gen, sales each needs a tailored approach. Trigger specific sequences, routes, or LinkedIn messages by role. 3. Launch Targeted Sequences Build messaging that acknowledges the new role, aligns with their needs, and reaches them across channels. Results - Zero manual prospecting - Instant detection - Personalized automation at scale You can also sync this and all of our signals to your CRM. The goal ultimately is to signal stack all of Warmly's signals into a unified score that helps you prioritize who to reach out to and when. And with all the activity/signal info unified under one roof you can use any of the LLM tools to help you craft relevant outreach too.
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