Ali Ladha's Linkedin Analytics

In 2021, during the height of the COVID 19 pandemic, I decided to leave a well-paying corporate job to start an accounting firm… Why did I do something so crazy? Before leaving my job, I learned that my dad who was working with his accountant of 5 years never filed his corporate tax returns. After doing some digging, we found out that although my dad paid his accountant every year, it was his accountant in fact who never submitted his tax returns. It wasn’t my dad’s fault – it was the accountant’s fault! Determined to fix this wrong, I helped my dad get his past-due tax returns filed. Soon after that, I learned that many of my friends who were business owners had a similar experience. Most accountants are smart but don’t take the time to (1) explain, (2) provide proactive advice, and (3) respond to their customers on time (in my dad’s case, nothing was done…) We at Vertical CPA are determined to change this. Most well-run corporations don’t accept mediocre service and it’s about time that small businesses are treated the same way If you feel like you’re not getting the service you deserve from your accountant or bookkeeper, reach out to our team Get in touch today: [email protected]