Allison J. Bran's Linkedin Analytics

QUICK BIO: Business, Brand, & Marketing Strategist defining category-leading brands and solving business problems with communications solutions since 1999 Founder & CEO of REX Marketing + Design Inc., an internationally award-winning agency, voted a top Brand agency in Canada, and BC’s Best Marketer by Small Business BC Committed to building brands that add value to people's lives, both inside and outside organizations Passionate and animated podcast guest and speaker on brand, business, culture, leadership, communications, and personal development Contributing author to an Amazon Best Seller on Women in Business -- -- -- MY AGENCY STORY: REX, EST 2017: REX is a full-service marketing agency. We define winning strategies for differentiation, category leadership, and growth marketing, primarily for B2B & premium Consumer Services companies. I'm passionate about entrepreneurship and the opportunities/ impact of independently owned SMEs in North America. After 17 years of working client-side, freelance gigs with agencies, and as an independent consultant, it became clear that the agency model doesn't work for SMEs. There's a service gap for this sector of business owners and it's limiting entrepreneurial growth. Big agencies are priced too high to show returns and many are wildly inefficient. Small agencies are either too niche to understand the broader business need or are under-delivering by putting accounts on autopilot with insufficient strategic leadership. As a result, SME marketing is too often directed by entrepreneurs themselves or the junior-to-intermediate-level marketing managers they hire who don't have enough business experience to see the strategic gaps between the business goal and marketing that will move the needle. SMEs are guess-marketing and that's a big problem. "Tactics without strategy is the noise before defeat." ~ Sun Tzu, Art of War At REX, I'm striving to develop the agency model for SMEs that bridges the gap. Here's how: • We are a strategic, creative, and tactical team of smart, creative, and caring marketing professionals • We continually optimize our exceptional processes and project management for efficiency • We educate our team on SME and Entrepreneur life so they can navigate with understanding • We expose employees of all experience levels to the strategic processes to continually build their depth • All accounts are overseen by an executive-level business, brand, and marketing strategist with a minimum of 10 years of experience Entrepreneurs, Business Leaders, and Impact-driven Marketers – reach out.