I create impactful content strategies for tech companies and solo businesses.
What I offer: content audits, content marketing advisory, content strategy and distribution plans, social media strategies with a focus on LinkedIn marketing

Content Strategist

Adnovum

⦿ Go-to-market strategy for tech solutions (Cybersecurity, Machine Learning, UX and more) in matrix team with sales, customer success and market unit heads
⦿ Introduction of content strategy and demand generation framework
⦿ Content creation and distribution
⦿ LinkedIn trainings for executive team

Senior Marketing Manager

1plusX

⦿ Leading & building the Marketing team
⦿ Marketing strategy with budget ownership
⦿ Brand building & positioning
⦿ Online strategy from content strategy to channel development
⦿ Content creation & ghostwriting
⦿ Agency & stakeholder management

Marketing Manager

Zühlke Group

⦿ Responsible for digital content strategy on social media and owned channels
⦿ Online campaign management from conception to reporting with budget responsibility
⦿ Marketing analytics project lead
⦿ Management and advisory of international stakeholders
⦿ Management of external agencies
⦿ Digital project management

Digital Communication & Marketing Manager

Marketing and Communications Trainee

Tesla

⦿ Sales management from lead capturing to closing
⦿ Product demonstrations and technical consulting
⦿ Planning implementation of local Marketing activities esp. events, newsletter and partnerships with luxury partners

Sales And Marketing Intern

Funicolare San Salvatore SA

⦿ Consulting project for Università della Svizzera Italiana
⦿ Challenge: creating a strategy to attract customers in the low season launching a new Marketing plan and offering

Marketing Consultant

Logilux - Agenzia di Hostess e Promoter

⦿ Responsible for local and international organization of events and sales promotions
⦿ Key account manager for international clients

Event Manager

I've been doing content marketing before it was called that.

I started with the first online communities in 2000, then grew my art blog to over 120K followers on Tumblr.

I always knew I wanted to market content when I grew up.

Fast forward to today.

I'm a B2B marketer with 8+ years of experience in the tech space. I've hired a marketing team, built the brand and product messaging from scratch at Swiss MarTech start-up as their first marketing hire.

I've also held several positions that taught me how all the pieces of a successful marketing strategy work together.

Currently, I run content and demand generation for Adnovum, a Swiss software company in Zurich.

On the side, I help B2B and service businesses as a content advisor.

You can always find me on LinkedIn creating content and spreading my 2 cents on content strategy.

Get in touch if you have a B2B SaaS or service-based business and need help with:

✅  Content marketing and content strategy
✅  Social media marketing with a focus on LinkedIn

𝗢𝗻 𝗵𝗼𝘄 𝗺𝗮𝗻𝘆 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗯𝗲 𝗮𝗰𝘁𝗶𝘃𝗲?


Contentwise, features and formats are merging across the board.

A few more things have happened since I made this video:

𝟭) TikTok created its own BeReal
𝟮) Insta decided to become a video app, so TikTok decided to partially become a photo app 
𝟯) LinkedIn decided to introduce the 'pin comment' feature, but since everyone liked it too much, they killed it after a couple of weeks

All this copy-catting of features and formats is great for repurposing content on several channels to reach different audiences.

But it's suboptimal to give the end user an incentive to follow you on several platforms.

𝗗𝗼𝗻'𝘁 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸? 🤔 

***
#socialmedia #contentmarketing #linkedin #contentcreation

Sara Stella Lattanzio

𝗜𝘁'𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹: 
too much traffic broke ChatGPT.


Ya'll need to find another way to create your viral hooks and to generate 67 tips to achieve greatness in less than 15 seconds.

Jokes aside, I'm very aligned with what Andrea Bosoni wrote yesterday:

𝙄 𝙖𝙥𝙥𝙧𝙚𝙘𝙞𝙖𝙩𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙬𝙝𝙤 𝙙𝙤𝙣’𝙩 𝙥𝙤𝙨𝙩 𝙤𝙣𝙡𝙮 𝙩𝙤 𝙜𝙚𝙩 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩.
𝙒𝙚 𝙖𝙡𝙡 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙜𝙧𝙤𝙬, 𝙗𝙪𝙩 𝙝𝙤𝙣𝙚𝙨𝙩𝙡𝙮 𝙩𝙝𝙚𝙧𝙚’𝙨 𝙬𝙖𝙮 𝙩𝙤𝙤 𝙢𝙪𝙘𝙝 𝙩𝙚𝙢𝙥𝙡𝙖𝙩𝙚𝙙 𝙨𝙩𝙪𝙛𝙛 𝙤𝙣 𝙢𝙮 𝙛𝙚𝙚𝙙.

Let's see what happens when they do 'scale their systems' 😅

***
#contentmarketing #chatgpt 

You can gate your content. Or you can set it free.
Whatever you do, 𝗻𝗲𝘃𝗲𝗿 𝗘𝗩𝗘𝗥 𝗲𝘃𝗲𝗿 𝗴𝗮𝘁𝗲 𝘁𝗵𝗲𝘀𝗲 𝟯 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁:

1) Pricing pages
2) Product sheets
3) The format I talk about in this video.


And yes, I've seen that happen. First hand. ✋ 

***
#contentstrategy #contentmarketing #b2bmarketing #contentcreation 

𝗖𝗼𝗻𝗳𝗲𝘀𝘀𝗶𝗼𝗻: I went on a relentless New Year's LinkedIn feed cleaning spree. 

✂️ Here are 𝟭𝟳+𝟯 𝗯𝗿𝘂𝘁𝗮𝗹𝗹𝘆 𝗵𝗼𝗻𝗲𝘀𝘁 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 you should ask yourself before cutting digital ties with someone: 

 1. Is this person here for a conversation or only to broadcast their message (aka do they interact with other people?)
 2. Are we only connected bc we went to school together/ previous job/ kindergarten?
 3. Does this person have the experience to back up what they are preaching?
 4. Is this person's content affecting my mental health for whatever reason?
 5. Do they post about a topic that is similar to mine or that interests me?
 6. Did I catch this person stealing someone else's content?
 7. Would I want to talk to this person if I met them irl?
 8. Can this person connect me to someone relevant?
 9. Can this person become my business partner?
10. Is this person where I want to be in X years?
11. Do I trust the claims this person is making?
12. Does this person's content entertain me?
13. Does this person's content motivate me?
14. Can I sell to this person at some point?
15. Does this person spread FOMO?
16. Is this person trolling others?
17. Can I recruit this person?

✂️ 𝗣𝗹𝘂𝘀 𝟯 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗽𝗲𝘁 𝗽𝗲𝗲𝘃𝗲𝘀 𝗼𝗳 𝗺𝗶𝗻𝗲. 𝗬𝗼𝘂 𝗱𝗼 𝘆𝗼𝘂.

1. Does this person use the word 'X-figures' more than once a month?
2. Does this person use the word 'personal brand' in every sentence?
3. Does this person only post selfies?

𝗪𝗲 𝗮𝗿𝗲 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲.
𝗪𝗲 𝘁𝗲𝗻𝗱 𝘁𝗼 𝗳𝗼𝗿𝗴𝗲𝘁 𝗶𝘁 𝗳𝗮𝗿 𝘁𝗼𝗼 𝗼𝗳𝘁𝗲𝗻.

***
#linkedin #contentmarketing #contentstrategy #contentcreation

Are you creating content in the 𝘄𝗿𝗼𝗻𝗴 direction? 😯 
It's not only about what you create, but mostly about where you start.

The good news?

It's not too late to turn things around.

Check out this framework 👇 

***
#contentmarketing #contentstrategy #contentcreation #b2bmarketing 

𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗮 𝘁𝗲𝗮𝗺 𝗱𝗮𝘆, 𝘆𝗲𝗮𝗿𝗹𝘆 𝗸𝗶𝗰𝗸-𝗼𝗳𝗳 𝗼𝗿 𝗿𝗲𝘁𝗿𝗲𝗮𝘁?
Here are 5 ideas you can steal to let EVERYONE on your team walk away with some valuable learnings 💡 

***
#b2bmarketing #contentmarketing #socialmediamarketing #contentcreation 

Stop being a *FUN* brand. 

Seriously. 

𝗕𝗲𝗶𝗻𝗴 𝗰𝗼𝗼𝗹 𝗶𝘀 𝘁𝗵𝗲 𝗻𝗲𝘄 𝘁𝗿𝗲𝗻𝗱 𝗶𝗻 𝗕𝟮𝗕: 

🙄 Get s**t done faster with our productivity tool.
🙄 Smash the competition out of the park with our consulting services.

𝗔𝗻𝗱 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗯𝗹𝘂𝗻𝘁 𝗽𝗮𝘀𝘀𝗶𝘃𝗲-𝗮𝗴𝗴𝗿𝗲𝘀𝘀𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗱𝗼𝗺𝗶𝗻𝗮𝘁𝗶𝗻𝗴 𝗲-𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴?

🙄 I choose to unsubscribe. We are breaking up.
🙄 No, I don't want to sign up for your content. I'd rather lose a ton of business.

𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺? 

All your other touchpoints and content pieces tell a completely different story.
In a completely different way. 

𝟵𝟱% 𝗼𝗳 𝗕𝟮𝗕 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗺𝘂𝗰𝗵 𝗯𝗲𝘁𝘁𝗲𝗿 𝗼𝗳𝗳 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗶𝘀: 

✅ Choose clarity over cleverness 
✅ Focus on educational content vs trying to 'entertain' 
✅ Don't inject humor into your communication. Instead, pick up your employees' and customers' sense of humor

Don't pull that 'yo-bro' brand act if you're the most conservative brand on earth. 

When people don't trust you, they will not buy from you. 
And they will not work for you. 

***
#branding #contentstrategy #contentmarketing #b2bmarketing 

Hey marketers,

I'm sure you've seen this before. 

𝗧𝗼𝗼 𝗼𝗳𝘁𝗲𝗻, 𝘂𝗻𝗳𝗼𝗿𝘁𝘂𝗻𝗮𝘁𝗲𝗹𝘆. 

But next time they ask if you can create a content strategy 𝘄𝗶𝘁𝗵𝗼𝘂𝘁:

😒 a budget
😒 a clearly defined offering
😒 a clearly defined target group
😒 access to subject matter experts
😒 details about the business strategy
😒 a reasonable timeframe to see results
😒 access to clients (or to client-facing people at least)

𝗢𝗥

🙄 to make noise
🙄 just to 'test' something
🙄 because our competitors did it
🙄 to go viral like that kid on TikTok


Tell them you can build the plane while flying.
𝗕𝘂𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗯𝘂𝗶𝗹𝗱 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗽𝗹𝗮𝗻𝗲.

***
#contentstrategy #contentmarketing #contentcreation #b2bmarketing 

𝗜'𝗺 𝘀𝘂𝗿𝗲 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹 𝗽𝗹𝗮𝗰𝗲 𝗶𝗻 𝗵𝗲𝗹𝗹 🔥 𝗳𝗼𝗿 𝘁𝗵𝗲𝘀𝗲 𝟭𝟭 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗮𝗺𝗽𝗶𝗻𝗴 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻:



 1. The ones selling virality as a product
    
 2. The ones pitching you the same services you offer
    
 3. The ones doing viral posts about how to do viral posts
    
 4. The ones pitching their services in competitors' comments sections
    
 5. The ones pitchslapping you across DMs, comments and business email
    
 6. The ones trying to convert everyone and their mothers to self-employment
    
 7. The ones commenting on your post paraphrasing what you said in the post
    
 8. The ones adding completely useless slides to carousels just to inflate dwell time metrics
    
 9. The ones inviting you to a 'virtual coffee because they want to explore synergies' just to pitch slap you
    
10. The ones using only the post formats the algorithm is (currently) pushing, even if it doesn't make sense for the message
    
11. The ones quitting their jobs or changing whatever business model they were running to offer LinkedIn coaching after they had one and a half posts go 'viral'

𝗝𝘂𝘀𝘁.
𝗗𝗼𝗻'𝘁.
𝗗𝗼.
𝗜𝘁.
✔️ 

***
#linkedin #personalbranding #linkedinmarketing #linkedintips 

The best SaaS and B2C companies make people fall in love with their products before they become customers.
𝗛𝗼𝘄 𝗱𝗼 𝘁𝗵𝗲𝘆 𝗱𝗼 𝗶𝘁? 🤔

Product marketing content is the answer.

Here are 7 brilliant examples to inspire your own PM content with a few recommendations on when you should use them 👇

***
#b2bmarketing #productmarketing #contentmarketing #contentstrategy

𝗪𝗵𝗲𝗿𝗲 𝗱𝗼 𝗺𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻?
My feed is totally biased. This is why I asked the only tech content creator I know, Mark (no, not the dino 🦖).

𝗧𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝗲𝘅𝗮𝗺𝗽𝗹𝗲:

Tech people don't write fluff: they either don't create content because *perfectionism*
OR they create a post that resembles their PhD dissertation.

𝗧𝗵𝗲 𝗹𝗲𝘀𝘀 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝗲𝘅𝗮𝗺𝗽𝗹𝗲:

Missing a massive opportunity in terms of LinkedIn exposure (check out the video).

𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 + 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗲𝗿 𝗲𝘅𝗽𝗿𝗲𝘀𝘀𝗶𝘃𝗲𝗻𝗲𝘀𝘀 = 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗼𝗿

***
#b2bmarketing #personalbranding #linkedin #contentcreation 

𝟮𝟬𝟭𝟯: 𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻.
It can close deals 24/7 and can 𝗲𝘅𝗽𝗹𝗮𝗶𝗻 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗼𝗳𝗳𝗲𝗿 at scale.

𝟮𝟬𝟮𝟯: 𝗬𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝗮𝗹𝗲𝘀𝗽𝗲𝗿𝘀𝗼𝗻.
It can close deals 24/7 and 𝗵𝗲𝗹𝗽 your audience at scale.

𝗕𝘂𝘁 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁𝗹𝘆: 𝗶𝘁 𝗰𝗮𝗻 𝗺𝗮𝗸𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗶𝗻𝗸, 𝗳𝗲𝗲𝗹, 𝗮𝗻𝗱 𝗮𝗰𝘁 𝟮𝟰/𝟳.

Prove me wrong.

***
#contentmarketing #contentstrategy #contentcreation #b2bmarketing 

This year, I'll 𝘢𝘣𝘴𝘰𝘧𝘳𝘦𝘢𝘬𝘪𝘯𝘭𝘶𝘵𝘦𝘭𝘺 go to more exhibitions like this mindblowing 3D Klimt immersive experience. 
𝗜 𝗵𝗮𝘃𝗲 𝟭𝟬 𝗺𝗼𝗿𝗲 𝗶𝘁𝗲𝗺𝘀 𝗼𝗻 𝗺𝘆 𝟮𝟬𝟮𝟯 𝗯𝘂𝗰𝗸𝗲𝘁 𝗹𝗶𝘀𝘁. 


✅ 𝗗𝗢: Learn SEO by osmosis 
SEO is the only content marketing corner that's still a mystery to me. I couldn't be more excited about an upcoming project where I'll be working side by side with Steven Macdonald and I'll try to absorb all of his impressive knowledge.

✅ 𝗗𝗢: Collaborate on content like it's B2C  
LinkedIn is lagging behind as usual, but on pretty much any other social platform content collabs are the regular. On top of adding variety and spice to my content, I think they will be a powerful community building tool. 

✅ 𝗗𝗢: Offer content marketing services and advisory 
I guess it's official. more on that sometime later 😉 

❌ 𝗗𝗢𝗡'𝗧: Be a victim of FOMO 
If you're juggling between 100% employment and being consistently active on social: you have my respect.
Still, people keep coming at us with: 'Don't put all your eggs in one basket', 'What if the platform disappears', 'Work smarter, not harder' and other BS.
Well, I don't have time for a second channel at this time, unless I start sacrificing sleep and quality time with people that keeps me going. 

✅ 𝗗𝗢: Travel like YOLO 
And by that I mean REAL long-distance, > 2 weeks trips, solo whenever possible. Thailand for 3 weeks in February is already booked, so I'm totally on track with this. 

✅ 𝗗𝗢: At least 1 virtual coffee a week  
It's just ridiculous how many interesting people to be inspired from exist on this planet. And LinkedIn gives you free access to a lot of them. You must be absolutely insane or not caring enough about your personal development if you're not taking advantage. 

✅ 𝗗𝗢: Cut out the noise on and offline
Aka ignore all 'How to make 8 figures on a Dubai beach without a degree' BS and ridiculous marketing advice people sell for good money on social media. 
But also ignore anything that gives you negativity for no particular reason in (real) life. 

✅ 𝗗𝗢: At least two visual posts and a video/ week 
Even if text posts are always a safe bet in terms of effort and performance, visual content really is where I get to train my creative muscle. 

✅ 𝗗𝗢: Turn one Subject Matter Expert into a content evangelist 
Hands down, this will be the hardest nut to crack.

❌ 𝗗𝗢𝗡'𝗧: Rely on LinkedIn for content inspiration
Sorry to break it to you, but LinkedIn quickly becomes a closed loop where creativity goes to die. If I'd be relying solely on LinkedIn to fuel my content, I'd end up posting about gating/ungating content and on how to hack the algorithm with clever hooks 365 days a year.

𝗡𝗼𝘄 𝘆𝗼𝘂. 𝗪𝗵𝗮𝘁'𝘀 𝗼𝗻 𝗶𝗻 𝟮𝟬𝟮𝟯?

***
#contentmarketing #contentmarketing #contentcreation #socialmediamarketing 

𝗛𝗼𝘄 𝗺𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲𝘀𝗲 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗮𝗻𝘀𝘄𝗲𝗿 𝗶𝗻 𝗱𝗲𝘁𝗮𝗶𝗹?
This is your chance to test if you have a content strategy or if you're just throwing 🍝 at the wall.

Let me know what you find out!

***
#contentstrategy #contentcreation #contentmarketing #b2bmarketing 

Would you go to a networking party with a sack of potatoes on your head 🥔 ?

𝗧𝗵𝗲𝗻 𝘄𝗵𝘆 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮?

❌ You're only connecting with people you know in person
❌ You don't listen to your audience's needs
❌ You don't answer comments
❌ You post and ghost

𝗣𝗹𝘂𝘀, 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮𝗹𝘀𝗼 𝘀𝗼𝗺𝗲 𝗯𝗿𝗶𝗹𝗹𝗶𝗮𝗻𝘁 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘀𝗵𝗼𝗼𝘁 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗼𝘁 𝗲𝘃𝗲𝗻 𝗳𝗮𝘀𝘁𝗲𝗿:

❌ Turn off comments, both from people you're not connected with - or even better - from EVERYONE on the planet, to make sure you're talking to yourself
❌ Restrict people from adding you to their network (they need to know your email to connect)

If you want to reach more people, you're not only opening up for praise, but also for criticism.

That's the other side of the coin.

And when you can reply to criticism without flipping out, 
that's when you know you REALLY stand by your ideas.

***
#personalbranding #linkedin #contentcreation #socialmediamarketing

'Here's how you can trick the LinkedIn algorithm in less than 3 minutes.'

This hook captures attention and follows all the standard best practices like:

1) Make bold claim
2) Use the *you* form
3) Add a number because *specificity*

Still, it's complete trash, because nobody can realistically promise you such things.

LinkedIn is flooded with posts promising the impossible, have you noticed?

The plaform is undergoing massive changes, both content and algorithm-wise.

Here's all you need to know, in less than 3 minutes.

Yeah, that's realistic 😅

P.S. This video is inspired by Devin Reed's latest newsletter. There wasn't one single point in there I don't 10000% stand behind.

***
#contentmarketing #contentstrategy #linkedin #socialmediamarketing

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