Stryber

On a mission to build a top-tier marketing function from the ground up at Stryber, a powerhouse in corporate venture building and business strategy consulting, stretching its roots across the EU, APAC, and the Middle East.

Head of Marketing

RivalFlow AI

Creating content about this amazing new tool that helps improve existing blog content with AI. 
Rivalflow finds the missing pieces that keep your pages from ranking higher. Then, it offers a unique copy you can add to your page to close those gaps.

Brand Ambassador

Semrush

Creating content about different tools and features of the Semrush platform, including educational walkthroughs and product marketing content.
On top of that, I get to beta-test new features and support product launches of an outstanding brand that's shaping the future of content marketing.

Right now, there are mainly two ways to collaborate with me, but I'm always open to hearing about new, exciting projects:

1️⃣ Sponsored LinkedIn posts
I've partnered with innovative companies like Semrush, Bynder, and Nordpass to reach a dedicated audience of marketing leaders and B2B professionals. I create and share this content directly with my 35,000+ followers on LinkedIn.

2️⃣ Speaking engagements
I'm available to speak at conferences, appear on podcasts, or conduct workshops centered around content marketing, B2B marketing, and personal branding. Sharing my expertise and engaging with audiences is something I truly enjoy.

3️⃣ Everything else
While maintaining my focus on my role as Head of Marketing at Stryber, I'm always open to talk about exciting side projects.

Interested in discussing rates or a potential project?
Feel free to reach out to me at lattanzio.sara@gmail.com or send a DM here on LinkedIn.

Sara Lattanzio - B2B Marketer and Content Creator

Adnovum

⦿ Responsible for all marketing activities and budget for 3 market units
⦿ Social selling and LinkedIn coach for executive team
⦿ Up-skilled content team on SEO and social 
⦿ Drove 6-figure attributable pipeline and doubled daily organic website traffic after 6 months from launching SEO strategy

Senior Marketing Manager

TeraLeap

Content Marketing Advisor

1plusX

⦿ Leading & building the Marketing team
⦿ Marketing strategy with budget ownership
⦿ Brand building & positioning
⦿ Online strategy from content strategy to channel development
⦿ Content creation & ghostwriting
⦿ Agency & stakeholder management

Marketing Manager

Zühlke Group

⦿ Responsible for digital content strategy on social media and owned channels
⦿ Online campaign management from conception to reporting with budget responsibility
⦿ Marketing analytics project lead
⦿ Management and advisory of international stakeholders
⦿ Management of external agencies
⦿ Digital project management

Digital Communication & Marketing Manager

Marketing and Communications Trainee

Tesla

⦿ Sales management from lead capturing to closing
⦿ Product demonstrations and technical consulting
⦿ Planning implementation of local Marketing activities esp. events, newsletter and partnerships with luxury partners

Sales And Marketing Intern

Funicolare San Salvatore SA

⦿ Consulting project for Università della Svizzera Italiana
⦿ Challenge: creating a strategy to attract customers in the low season launching a new Marketing plan and offering

Marketing Consultant

B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I've got almost a decade of B2B marketing experience under my belt (feels like a lifetime, huh?).

My journey has taken me from one of the most innovative tech companies around, Tesla, to leading IT service providers in Switzerland, Zühlke, and Adnovum, and into the dynamic world of an adTech startup.

But wait, there's more 😮!

3 years ago, I started sharing my insights on LinkedIn. This led to freelance advisory gigs, invitations to countless podcasts, and collaborations with some amazing brands. Earlier this year, I was named a LinkedIn Top Voice and found myself among Switzerland's top 20 LinkedIn influencers.

Today, I'm leading Marketing efforts at Stryber, a powerhouse in corporate venture building and innovation consulting, stretching its roots across the EU, APAC, and the Middle East 🚀.

On the side, I partner up with awesome B2B brands on brand content collaborations and other engagements. If that's something you're interested in check out my featured section 👀.

🤔 "It just sounded so much easier on LinkedIn."


🤖 And this, kids, is how yet another thought leadership initiative got delegated to ChatGPT and died a painful, slow death.

🪦 THE END.

***
#b2bmarketing #thoughtleadership #contentmarketing

Sara Stella Lattanzio

I'm a B2B marketer with 7+ years of experience in the tech, consulting and SaaS space. 
I've developed revenue-generating content strategies, built brand and product messaging from scratch, led teams and have grown social accounts to thousands of followers.

Currently I work both in-house and as a freelance content marketing advisor - helping B2B & SaaS grow their business with strategic content execution.

𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵:
⦿ Setting content goals, KPIs and aligning them with your overall business strategy
⦿ Identifying your target audience and creating content that speaks to them
⦿ LinkedIn & content training and workshops with your team and executives
⦿ Defining content channels, formats and an action plan for each channel
⦿ Building your content plan, content processes and content execution


𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗲𝘅𝗽𝗲𝗰𝘁 𝗳𝗿𝗼𝗺 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗺𝗲:
⦿ Your team will be able to create better content, faster
⦿ A repeatable system to fill your editorial calendar, consistently
⦿ Your content will support your business growth, not work against it
⦿ Processes to create expert B2B content and to distribute it on the right channels
⦿ An increase in traffic, awareness, conversions or any other KPI we define together

𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗰𝗮𝗹𝗹 𝗵𝗲𝗿𝗲 👉🏻 https://cal.com/saralattanzio/discovery

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