Keith M. Laughner's Linkedin Analytics

This is all you need (seriously) There are a ridiculous amount of tools coming on the market, and a lot of them are great. The problem is you can get easily distracted unless you take what's useful and discard the rest. Here are 5 MUST HAVE tools I use to automate and simplify my life. Happy Selling! -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales and productivity tips that actually work.

It’s impossible to hit your quota today. Instead, here's what's achievable today: - You can send 20 connection requests with a note to build familiarity. - Make a call with a VM referring folks to your connection request. - Send an email with a P.S. referring to your VM & connection request. - You can send a personalized video to a prospect to put a face to a name. It’ll only take you a few hours. However, in a week you’ll have: - familiarity with prospects. - multiple touch points and content to point to. - potential customers ready to convert. Don’t say: "I want to hit my quota today." Instead, say: "I want to invest time in my prospects today." Focus on the reps, not the results. When you commit to the process, the scoreboard becomes a formality. Happy Selling! P.S. Try to get your "NOs" in today. You'll find at least a few yeses mixed in. -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales and productivity tips that actually work.

If you're in sales, sell to the communities you're already part of. I’ve been around a lot of sellers—some are awesome on the phone, others great at email or social. Some are elite at negotiation, others at building trust & relationships. Everyone has a superpower that we lean toward naturally. But one of the biggest problems I see is too many sellers try to sell a product they don’t care about. I'd honestly say it's the norm, especially in this job market (we all have bills to pay, I get it). And when you're doing it "because you need a job," you spend a ton of energy forcing it, which eventually leads to burnout and you not liking your job. We are literally all born to sell—toddler parents, I see you. And nothing great has ever been accomplished without a bit of enthusiasm. And enthusiasm is natural when you sell in the communities you're already in. I love marketing and sales. I'm in X threads, Reddit subs, and Slack groups every week talking copywriting, tips & tricks, AI tools. Most of my friends are marketers or sellers. Their challenges are MY challenges. And when you have the same challenges as your prospects, you don’t need to fake empathy. You already have it. So, try this: - Think about the communities you hang out in—for fun. - Spot the common pain points (trust me, when you look, you'll find them). - Find a company solving those problems. Sell what you understand. To people you relate to. Inside the community you already live in. You'll kill it. Happy Selling. -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales and productivity tips that actually work.

Sellers! Give this a try. Ensure you're using "deep research" on your preferred LLM (ChatGPT, Gemini, Claude, etc), and watch what you get back. Prompt: Act as a market researcher for Invoca. I want you to review [company] and pull insights from recent 10K/Q reports, new articles, hiring trends, etc., to help me prioritize which contacts I should pursue now. Think of anything happening at the account that gives me a trigger to exploit and why I should reach out. Focus only on [department] use cases. Happy Selling! -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales and productivity tips that actually work.