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Some of the best advice I've ever received and continue to pass along to the people I work with is, "figure out what you love, and then find a way to get paid for it." Since I can ever remember, I've always gravitated towards and been fascinated by coaching and building teams - I legitimately love watching someone become successful by implementing a skill that I taught them. I've been fortunate enough to "get paid for what I love" by building teams across the startup world since 2015. I'm most proud of doing so from scratch, where I can take an environment with minimal momentum and hire smart people, implement scalable processes, train, coach, and watch these teams excel in their space. I've helped multiple companies improve all of their productivity metrics by well over 300%, and I don't see myself letting down anytime soon - did I mention that I love this stuff :) If you'd like to drive more pipeline and close more business this year, here are ways I can help: → Playbook design → Talk track creation → Hiring processes that will ensure you're hiring top performers over-and-over → Group Coaching → 1:1 Coaching → Send me a message to work together! Phone: 805.729.3105 Email: keith@kmlsales.com Twitter: https://twitter.com/laughnerkeith
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Can't find account triggers? Try this Here's the prompt I use to shortcut the process: “Act as an Enterprise Seller at [Company]. You’re targeting [Target Account]—give me 3–5 triggers that reveal friction in their [Department]. Prioritize anything that shows my product solves a real problem for [Persona]. I want specific, usable context for outreach.” Takes five minutes. Let me know how it works. Happy Selling! -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales and productivity tips that actually work.
Christian Mondesir and I went deep into account research today We could have manually: - went thru SEC filings - checked industry news - went to G2 and customer feedback boards Instead, we built this prompt and got a full friction-point summary plus email sequence in seconds. Try this on your next target: (Copy/ paste and fill all brackets) Generate a targeted outreach package for [Target Company]. 1). Engagement Overview • Target Company: [Company Name] • Your Solution: [Your Company] for [Solution Name] • Target Contact: • Name: [First Last] • Title: [Job Title] • LinkedIn: [Profile URL] 2). Data Sources to Analyze • SEC Filings: 10-K/10-Q for [Company Name] (last [Time Frame]) • Industry News: articles mentioning [Company Name] + [Search Terms (“customer service”/“CX”/“operational challenges”)] • Customer Forums & Reviews: platforms such as [e.g., Reddit subs, Trustpilot, company forums] • Public Reports: [Report Type (e.g., CX performance, operational efficiency, customer satisfaction)] from [Report Source] on [Company Name] 3). Research Tasks 4). Scan filings for mentions of [Topics to Track (e.g., service costs, efficiency drives, CX initiatives)]. 5). Log customer complaints about [Complaint Types (e.g., hold times, transfers, repeat calls, IVR friction)]. 6). Note any [Competitive/Market Commentary] on service or retention. 7). Capture stated goals or initiatives for [Initiative Type (e.g., CX improvement, contact-center optimization)]. 8). Friction Point Summary • Friction Point: [Point Name] Context/Evidence: “[Evidence Quote or Finding]” Business Impact: [Impact Description (e.g., higher ops costs, churn risk)] Potential Solution: [Solution Description] • Friction Point: [Point Name] Context/Evidence: “[Evidence Quote or Finding]” Business Impact: [Impact Description] Potential Solution: [Solution Description] • Friction Point: [Point Name] Context/Evidence: “[Evidence Quote or Finding]” Business Impact: [Impact Description] Potential Solution: [Solution Description] 9). (Optional) Target Contact Profile Notes • Title & Scope: [Exact Title and Key Responsibilities] • Focus Areas: [Profile Keywords (e.g., “digital transformation,” “CX strategy”)] • Recent Activity: [Mutual Connections, Posts, Group Memberships] 10). Outreach Email Variations Guidelines: • Subject: 3–4 words, direct • Open with a pain point + impact • One-line solution intro • Personalization if you have profile notes • Single, clear CTA Let us know how it works. Happy Selling! -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales and productivity tips that actually work.
Stop doing this: Post a job without a salary range. HR: "What are your salary expectations?" Candidate: "What's the budget for this role?" HR: "What are your salary expectations?" Candidate: States number HR: "That's outside our range." Time wasted: 100% Frustration level: Maximum Professional relationships damaged: Definitely The solution is simple: Include clear salary ranges in job postings. Not "$62,000 - $210,000" Not "Competitive salary" Not "Based on experience" The actual range you're willing to pay. Salary transparency: - Saves time - Builds trust - Promotes equity - Attracts right-fit talent - Signals organizational maturity Time is our most valuable commodity. Stop wasting everyone's Happy Selling! -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales and productivity tips that actually work.
AI isn’t eliminating jobs — it’s expanding opportunity. I disagree with the sentiment of doom and gloom surrounding AI. This is the same panic attack people had when the internet went mainstream. Everyone said jobs would disappear overnight. They didn’t. What did it do? - It created new industries. - It gave opportunities to millions. AI is doing the same thing. It’s not entirely replacing people. It’s replacing how specific jobs get done — and honestly, it should. Mostly, it involves eliminating bottlenecks, inefficiencies, and unnecessary gatekeepers. People adapt. That’s the great thing about people. The real threat isn’t AI. It’s clinging to outdated ways of working while the world moves on without you. You WILL get left behind if you don’t move — quickly. That’s not opinion. It’s reality. History has shown that those who evolve will be rewarded. The ones who don’t—well, I got nothing for ya. Happy Selling! P.S. - Where do you stand on this? Are you adapting, hoping it all blows over, playing scared? -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales and productivity tips that actually work.
Think you’re too good to NOT practice and put in the reps? These guys are the best in the world and they stay true to the fundamentals. Don’t practice till you get it right. Practice till you can’t get it wrong. Happy selling! https://lnkd.in/g5qcwQDk
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