Keith M. Laughner's Linkedin Analytics

LinkedIn DM template that actually gets replies (no pitch required) Most LinkedIn messages flop because they scream "me, me, me." All about the sender's goals and product. Zero about the person on the other end. Plain and simple, that's fast track to auto-delete. It really is... I get it; the pressure's on. Quotas don't hit themselves. And yeah, your product is, in fact, the greatest product in the history of productdom ;) But, if you're not RELENTLESSLY. FOCUSED. ON. YOUR. CUSTOMER... at all times, your message will fall flat more often than not. Here’s a framework (and template) that gets responses: Step 1: Point to something specific about them. Mention a post they shared, a job change, or something they've done. Show you've paid attention. Step 2: Ask a low-pressure, curious question. Keep it tied to their world, not your product. Make them want to respond. Step 3: Keep it casual. Sound like a human. Write how you talk. Don't be stiff and formal. Read it aloud. If you get tripped up, rewrite it. Example : "Hey [Name], caught your post on [Topic] - solid stuff. How'd you figure out that approach worked?" No pitch. No “let's hop on a call” nonsense. Just start a conversation. Once they reply, you build from there. Try it. Drop me a line if it works for you. Happy Selling! -- ♻️ Reshare if this helped you. 🔔 Follow Keith M. Laughner for more.

Why your connection requests get ignored (And what to do about it) The main reason is that most reps treat it like cold email A prospect sees your request and thinks: 👉 “Oh boy, who is this?” 👉 “Oh boy, why are they reaching out?” 👉 “Oh boy, what do they want from me?” So instead, warm them up first: 👉 Engage with their content. Likes & comments. 👉 Follow them & view their profile. Show up in their notifications. 👉 Find common ground. Reference something they’ve posted or you've learned And when you're ready to connect, make it personal: "Hey [Name], I saw your post on [Topic]. Super useful. It'd be great to connect and follow along. Cheers! No pitch. No fluff. Every single thing you write has to be about them. Happy Selling! P.S. - Still sending cold connection requests with no response? Happy to do a FREE audit. Drop me a note. P.P.S. - Use the template as a framework, not gospel. Tweak it to match your voice and why you're reaching out. The idea is to not overthink it. Short & sweet. -- ♻️ Reshare if this helped you. 🔔 Follow Keith M. Laughner for more.

The anticipation is far worse than the actual event itself. Don't you DARE get cheated out there. Happy Selling! -- ♻️ Reshare if this helped you. 🔔 Follow Keith M. Laughner for more.

Look, I get it; I've heard every reason under the sun why scripts don't work. But consider this: Preparing and knowing what you'll say before you get on the call gives you the ultimate advantage. In the spirit of the Super Bowl having just been played (rough game, btw). Take an NFL wide receiver, for instance. They know the exact play their team is going to run. Now put yourself in the position of someone having to cover them. Who is likely to win that matchup, the person who knows the play or who doesn't? You know the play on a cold call, and you should feel confident in that. YOU. HAVE. THE. ADVANTAGE. If something comes up on a cold call you weren't expecting, write down the scenario and what you'll say next time and PRACTICE. You can give yourself the advantage. I think you'll like what you see. What's your take on call scripts? -- ♻️ Reshare if this helped you. 🔔 Follow me for more.

LinkedIn hack to 10x replies Most people send DMs waaaay too soon. The first step in any relationship? Familiarity. Without it, you’re a stranger... a.k.a...someone your prospect has no mental bandwidth for. Think about it: their attention is occupied by people they already know: mom, dad, brother, sister, boyfriend, girlfriend, whatever. Not some random person in their inbox. Try this 3-day sprint before sliding into DMs: Day 1: View their profile + follow them. Day 2: Like one of their recent posts OR comments. Day 3: Drop a meaningful comment (not “Great post!" actually add to the conversation). By the time you message them, you’re no longer a cold outreach. You’re that person who’s been engaging with them, which makes them far more likely to respond. Test it out and let me know your results. Happy Selling! P.S. Not seeing your prospects post? They’re almost definitely leaving comments elsewhere. Engage there. P.P.S. This framework is three days, but don’t assume three days is the magic number. Some relationships take weeks or months. The goal is to build familiarity first. P.P.P.S. Want me to take a look at your strategy? Let’s connect. -- ♻️ Reshare if this helped you. 🔔 Follow Keith M. Laughner for more.

A simple way to get on a prospect’s radar . . . View their LinkedIn profile. That’s it. They get a notification: “Keith M. Laughner viewed your profile." Now, you’re no longer a stranger. But wait: What if they look at your profile next? Make it count. ➢ Clear headline: “Account Executive | Custom scaling for startups” ➢ Nice headshot: Perhaps not a pic of you doing kegstands at a party. ➢ Summary: Show people your credibility. It's a small move with a big payoff. Try This: View 5-10 prospect profiles daily. First, spend 30 minutes working on your profile. Impressions matter. Let me know how it works. Happy Selling! -- Like this? Hit ♻️ to share with your network. Ring the 🔔 for more, and follow me, Keith M. Laughner, for sales tips that actually work.

Don't do account research manually. (I can't believe people still do this). Instead, use Peplexity's Deep Research (you can use the FREE version, too). In seconds you can: → Summarize a company’s latest funding, leadership changes, and initiatives. → Pull data from across the web without opening 10,000,000 tabs. → Be relevant with your outreach instead of generic messaging. → Stay ahead of the game without spending hours researching. It’ll only take you two minutes per account (if that). And you'll have: → Way better messaging → A stronger understanding of your accounts And most importantly... MORE TIME FOCUSING ON SELLING. You're not going to be replaced by AI. Not using it might, tho. Time is your most valuable commodity. Don't waste it. Happy Selling! P.S. Try this prompt right now: "Give me a summary of [Company Name]’s recent news, funding, leadership changes, and key initiatives. Focus on insights relevant to [topics relevant to who you sell to. (e.g., Sales & Marketing)]."

Stop sending cold DMs . . . Ok, I get it, you’re excited to DM a prospect. You have so much to say, and, of course, your product is the greatest product in the history of productdom. The only problem is your prospect doesn't know you from Sam, Betsy, or, Dave. So naturally, no reply. Establishing familiarity is everything in sales. Without it, you’re just another random person fighting for attention they’d rather give to mom, dad, brother, sister, boyfriend, girlfriend, etc. Try this 3-day sprint to warm them up before you message: Day 1: View their profile + hit follow. Why? Puts you on their radar Day 2: Like a recent post or comment. Why? Shows you’re paying attention. Day 3: Drop a thoughtful comment. Skip “Great post!" Add real value to the convo. The payoff? By the time you do slide in to DM, you’re not cold outreach. You’re that person who’s been engaging with their stuff. They’re way more likely to reply. Happy Selling!

If your cold calls aren’t landing, it's probably because you're not doing this... Most reps learn and practice on live calls. Like, really? You get 3–4 connects a day, and you’re using them for practice? Sheesh... That's like a baseball player only taking swings during the game. Don't do that. Instead, do this BEFORE you start calling for the day: ↳ 100 reps on your opener. ↳ 100 reps on your ask. ↳ 100 reps handling objections. Takes 30 minutes. In 30 days, you’ll: ↳ Be WAY more confident. ↳ Won't hesitate to ask. ↳ Handle routine objections, you know, routinely. Don’t say: “I'm not connecting. It's hard to improve.” Do Say: “I need more practice reps so I can improve.” Deliberate practice over random practice. That's the play. Happy Selling! P.S. Be honest, how many reps do you ACTUALLY do everyday? 👇 -- ♻️ Reshare if this helped you. 🔔 Follow me for more.

STOP adding new prospects to cadences. (Until you've done this) The majority of folks constantly add brand-new cold prospects to their cadences. Everyday they say, "I need to add x amount of accounts and contacts." I mean, I do get that, but why would you prioritize new prospects over those who: ↳ Opened or clicked your emails? ↳ You've had a conversation with (even if it's brief) ↳ You've connected with on LinkedIn? That's why your efficiency is low You keep restarting the familiarity wheel. Without familiarity, it's VERY hard to move people closer to a meeting. Which means: ↳ Fewer meetings ↳ Way slower cycles ↳ A massive amount of frustration and wasted effort. I truly believe that most people aren’t rude. They’re just incredibly busy. Until they trust you, they’ll treat you like a telemarketer. Trust isn't established on the first cold call. So, how can we convert more meetings? By prioritizing warm follow-ups, even if the initial interaction was negative. Here’s how: ↳ Audit past interactions: Review your CRM for engaged prospects who haven’t converted. ↳ Re-engage: Reference the last touchpoint. Example: “You mentioned timing was off, has anything changed?” ↳ Pattern interrupt: If they ignored emails, send a LinkedIn voice note. If they hung up, follow up casually with a text. ↳ Change their perception: Lead with value not a pitch. Teach them something new. Show that you're a pro, not a telemarketer. Try this for 7 days and you’ll book more meetings without extra cold outreach. Interested in how to implement? DM me and let’s connect. Happy Selling! -- ♻️ Reshare if this helped you. 🔔 Follow Keith M. Laughner for more.