Nigel Thomas's Linkedin Analytics

Just hit 60,000 on LinkedIn! Thought I'd celebrate by sharing with you 10 incredible content creators who helped me along this crazy journey: 1) Lara Acosta - Personal Branding Attention Magnet The Queen of LinkedIn as I call her. She has a huge heart and also an undeniable mindset of what it truly takes to be successful. The sky really is the limit when it comes to what Lara can and will achieve. 2) Timothy Armoo - Serieal Business Operator I started posting when I saw a picture on LinkedIn of Timo visiting a council estate in London where his journey began. Since then we've become friends and I've learned more than a decade of experience from him. 3) Luke Matthews - Copywriting Expert (and AI) Certainly not a normal bloke but that's what I love. He is the definition of authenticity if there ever was one and behind all the bravado he's genuinely really kind. 4) Joe Gannon - Personal Branding Expert It's unbelievable the client list Joe has at just 26 years old having worked with Sahill Bloom, Jordan Peterson and Chris Williamson. But he never holds back and is always keen to help others succeed. 5) Nausheen I. Chen - Speaking Coach I LOVE the fact she has gone all in on the purple branding (including her hair!). Most importantly though you will never ever leave a call with Nausheen without a huge smile on your face. An abundance of positive energy! 6) Luke Shalom - B2B LinkedIn Expert The definition of persistence. I still remember him telling me a few years back when he had no followers or business these grand plans. Fair play because he stuck to his word and delivered on them all (and then some!). 7) Matt Barker - LinkedIn Copywriting Me and Matt worked together. He's certainly not one to be doing crazy dances on TikTok although he has a methodology that works and he always sticks to his principles which I massively respect. 8) Nat Berman - CEO Coaching and Community An entrepreneur who knows what he wants and will stop at absolutely nothing to go and get it. This also includes putting his family first which he reminds his audience of every week - I love that. 9) Tom Hunt - B2B Podcast Last year he told me he was going to start taking LinkedIn seriously. Since then he's absolutely exploded in growth. A great reminder of what's possible when you put your mind to something. 10) Lewis Kemp - Copywriting and Agency Founder What is life without a bit of laughter? If you want to go from miserable to rolling around on the floor with tears in your eyes Lewis is your man. In a world full of AI bots and fluff content his personality and style shines through. I could go on all day. And I know I've missed out so many people from this list - Sorry in advance! So grateful to everyone who has read any of my content. And for those of you who haven't started posting - what are you waiting for?! LinkedIn has changed my life in so many ways. So go follow these 10 people and make 2025 the year it changes yours!

I'm leaking our entire lead gen playbook today. The same one my agency client used to go from zero pipeline to $20K/mo in 7 days. Most agencies generate zero pipeline from outbound... Why? Because they're doing it completely wrong: - Sending thousands of cold emails - Chasing vanity metrics - Gambling on isolated campaigns After helping hundreds of agencies build predictable pipelines, I've put together our entire process in a comprehensive guide. One of our clients saw first hand how this system works: "We generated barely any pipeline for 9 straight months..." Then he used this playbook. The outcome? 4 closed deals, $20,000/mo in revenue In 7 days This isn't another "Write better cold emails" PDF. Inside this comprehensive guide, I break down: 1) How to integrate multiple channels together 2) Month-by-month plan so you know exactly what to do 3) Tech setup so emails land in prospects' inboxes 4) Metrics to track (and which "vanity metrics" to ignore) 5) Where to allocate your resources for maximum impact Every process is documented so you can execute with confidence. No surface-level tips. No theoretical frameworks. Just tested systems that actually drive results. Want this blueprint? Comment "OUTBOUND" below (must be connected). Share with other agency owners who should see this 🙏

If I had to start my agency from $0 Here’s EXACTLY What I’d Do: Last week, I was on a call with a marketing agency owner when he asked me: "Nigel, if you had to start your agency from scratch, what would you do?" I didn’t have to think twice. There’s one thing that stands head and shoulders above everything else: Paying for access to knowledge and networks as soon as possible. If you’re not at $100,000 per month yet, it’s because you don’t know how. You’re working hard, but not necessarily on the right things. The problem? You don’t even realize it. Here’s a simple example to prove the point: If all the money in the world was evenly distributed today, it would still find its way back into the same hands within a few years. Why? Because the people who keep winning spend their days on only the highest-impact actions. And they surround themselves with others who do the same. Smart people don’t try to figure everything out alone. They leverage knowledge and networks to move faster. At this point, you have two options: 1) Keep grinding and pay with your time - learning through trial and error. 2) Take the faster route and pay with your money - learning directly from those who have already figured it out. I chose the slow path for years. I thought I was smart enough to figure it all out myself. Turns out Ego is expensive. If I had to start again today, I would set my ego aside and do this instead: Step 1: Find 100 agency owners who are already at $100,000 per month. Step 2: Research everything about them - podcasts, content, websites. Step 3: Reach out and say, "I’d love to pay for an hour of your time. I respect what you’ve built, and I’d be grateful to ask a few questions." Step 4: Expect most to ignore you. If one says yes, that’s enough. If five say yes, even better. Step 5: On the call, start by asking about their goals and what’s stopping them. Then, ask your questions. Step 6: Find a way to help them immediately - either by solving a problem or introducing them to someone who can. Step 7: Implement everything they tell you. Follow up with proof that you did it, along with a thank-you note explaining how it helped. Step 8: Ask if there’s anyone in their network they think you should meet. If they offer an introduction, take it. Step 9: Repeat this process for five years. The outcome? You will be Undeniable. But most of you won’t. Most agency owners never breakthrough because they stay in their own bubble. They consume free content, tweak their strategy here and there, but never pay to be in the right rooms with the right people. That’s the difference. If you’re serious about scaling, start investing in access today. The shortcut is right in front of you. The only question is whether you’ll take it.

I’ve shared parts of my story here before but never the whole thing. Today that changes. For anyone out there who’s insecure, scared but wants to build a better life this one is for you. Because if I can do it so can you. Check it out here: https://lnkd.in/e--J-CNp It took me till 27 to have enough courage to take the leap of faith on my dreams. I was living in the shadows scarred by my past. But that one decision to quit my corporate job and start a business changed everything. Extraordinary things have happened since. Am I perfect? Hell no. Do I make mistakes? Every day. Am I still insecure? Massively. But one thing I know for sure is when I'm on my death bed I'm not going to die with regret. I'm going to look back knowing I gave it everything I had. And if my story can inspire at least one individual to believe in themselves and take that leap of faith on their dreams then I'll die a happy man. Thanks to Romans Ivanos for making this happen. Listen to the entire podcast here: https://lnkd.in/e--J-CNp

There were 8 KPIs I tracked as CEO of a 7 figure agency (and 3 questions I asked to improve each): Here they are in no particular order: 1: Revenue Per head The more output each team member has, the more competitive you are. Simply divide total revenue by your total team members. - What tech can we leverage to empower our team? - What systems do we need to be more efficient? - Who can we hire that impacts more revenue? It’s about doing more with less. 2: Cash Reserves In business, cash is your oxygen. If you run out, you won’t be able to breathe. - If we lost all clients, how much runway do we have? - How can we improve our cash position? - Where can we invest to grow faster? Build up your war chest so you’re recession proof. 3: Profit Margin Revenue is sexy but profit is the truth. An agency in growth mode typically operates at a 15/25% margin FYI. - Where are all of our expenses coming from? - When should we increase prices? - Where can we decrease costs? Take your eye off the profit and you will pay the price. 4: Retention If you can’t keep your clients, you haven’t got a business. - How many months do our clients stay with us? - What can we do to improve their service? - How can we build stronger relationships? Treat your clients as your own. They will reward you. 5: Sales Growth No matter how good your service is as an agency there are always factors outside of your control. Building your pipeline ahead of time puts you in the driving seat. - How many clients do we need to onboard per month? - What actions are we taking to fill our pipeline? - How can we increase our closing rate? Never sleep on sales. As Sean Riley says: Always be closing. 6: Client Growth As a customer acquisition agency, we make most money when we scale ad accounts. So tracking that growth is extremely important. - What growth constraints do we have to unlock? - What actions contribute most to client growth? - How much % are our clients growing MoM? Grow your clients business and you’ll grow your own. 7: Efficiency of Client Base Running massive accounts is fantastic. But if one client represents 80% of your revenue and they leave, you’re toast. - How is our revenue spread across clients? - How can we make this more equal? - What’s the plan if X client leaves? Mitigate risk ahead of time. Take control. 8: Employee Retention Your external output of work will be defined by the internal input for your team. Treat them well and the rest will take care of itself. - How can we align personal goals with team goals? - What events can we organize to build rapport? - How can we improve communication lines? A happy team is a dangerous team. So there we have it. In Summary: The 8 KPIs I tracked as CEO of a 7 figure agency: 1: Revenue Per head 2: Cash Reserves 3: Profit Margin 4: Retention 5: Sales Growth 6: Client Growth 7: Efficiency of Client Base 8: Employee Retention What would you add? P.S. Please repost to help other agency CEOs!

Last week, someone asked how I approach growth. My answer? Definitely not the popular vote. Look, I'm old-fashioned, so this will be direct. And yes, I'm using an extreme example to prove a point: If someone put a gun to your head and said, "Make $10K in a week, or else" could you do it? Of course, you could. Your life would be on the line. Now, I’m not suggesting anyone messes with firearms. Leave that to the real heroes. But here’s the lesson: If you could do it - it means it's possible. So what’s stopping most people from growth? 1) They never put themselves under real constraint. 2) They never enter "survival mode." 3) Their brain never operates at full capacity. Look back at every major breakthrough whether in sports, business, or even history. Before the moment of success, there was always immense constraint. It felt like there was no way out… but there was. It just required a different level of effort and a different dimension of thinking. The uncomfortable truth? Constraint is the engine of innovation. This applies at every level: - Booking your first public speaking gig even when you’ve never spoken on stage before - A country pulling itself out of recession - A business owner who suddenly has to make it work So if you want true growth in 2025, stop seeing constraint and pressure as the enemy. Start seeing them as the indicator. Set at least one goal this year that’s bigger than anything you’ve ever done before. Because trust me when I say: 1) You’re capable of so much more than you think. 2) You’ll experience a level of growth you can’t even comprehend. And for anyone who thinks my approach is too extreme? Well, I’d rather stand up for something I truly believe in than share shallow opinions just to please others.

99% of LinkedIn posts are about how to get followers. Here's one about how to make sales: I started posting on LinkedIn back in Feb 2022. I didn’t have: - A following - Any writing experience - No idea why content was important As CEO of a marketing agency, I was constantly sending out cold emails, trying to chase that next client. I needed a different strategy. A strategy where the clients would already see me as the solution way before they had the problem I was solving. Just imagine for a second having a pipeline full of your ideal clients who already trust and respect you before ever even speaking to them… That was my goal. So I got to work. Learning, testing, failing, iterating. Now, 18 months later, I’ve figured it out. To save you time, here are the 4 steps on how to use LinkedIn to attract your ideal customer: Step 1: Define your Ideal Customer Profile (ICP) If you want LinkedIn to be a sales machine, you need direction. - Build a profile of your target ICP - Get on calls with your ICP everyday - collect data - What keeps them up at night? What motivates them? What language do they use? Step 2: Sphere of Influence Understand how your ICP makes decisions. If your content influences the people they ask advice from when solving problems, you will naturally become the answer. - Ask your ICP where they hang out - Map out a tree who they speak to when making decisions - Ask who their most important team members are (company hierarchy) Step 3: Plant Seeds Don’t just write content for your ICP. Plant as many seeds as possible so that when they make decisions, you appear every time. Split your content into 3 categories: 1) Bottom of Funnel (BOFU): Content for your exact ICP. Share the processes you use to solve their biggest problems. 2) Middle of Funnel (MOFU): Content for your ICP’s sphere of influence. Get on the radar of all the people in their decision-making tree. 3) Top of Funnel (TOFU): Content to show off your personality. Reach as many people as possible. Here are content ideas: - TOFU: Your journey, your stories and your beliefs. - MOFU: Market trends and tools their team can use. - BOFU: How-tos and testimonials from clients. Step 4: Action, feedback and Iteration Now you have a plan. But this only gets you to the starting line. You need market feedback. - Start posting 30% TOFU, MOFU, BOFU content - Monitor DMs - Are they from people in your ICP’s sphere of influence? - Ask on calls how your ICP found you - was it someone in their decision tree? Then, it’s just a never-ending process of constantly updating your ICP profile and their decision-making tree. Refining your content so you’re always top of mind. Lastly, remember my ideal customer is different to yours. But the process and the strategy are the same. So stop being lazy copying others and create your own content playbook. Because leaders lead and followers follow. And those followers include hundreds of your ideal customers.

If you're worried AI will replace your agency read this: (esp helpful if you're not an AI geek like me) I get this question all the time... “But Nigel, won’t AI replace everything me and my agency do in the next few years?!” Potentially. I can’t (unfortunately) predict the future. But here’s what I can tell you (to stop you worrying): If you’re a CEO like me then you’re definitely not a developer. You don’t have the skillsets to understand the deep complexities of how AI works and you can’t build a tool from scratch. You just see the outcomes from pressing buttons (lol). Now.. You might be even more worried. Don’t be! You see the ‘AI Nerds’ or however you wish to label these incredible geniuses who are shaping our future lack the skillsets you have. Think sales, marketing, and leadership. So… What’s the solution? Step 1: Figure out who they are Step 2: Build relationships with them Step 3: Provide them with tons of value Step 4: Hire them Simply put: If you have the best AI people in the world working at your company or at least people who understand the field deeply then you can always stay one step ahead. Yes, your agency might look wildly different in years to come. You might have a team of 5 doing the same work as a team of 50 do today. But the point is you’ll always be ahead of your curve. If you’re not an AI genius then stop worrying about becoming one. Start worrying about finding who they are. And how you can bring them into your circle. It’s the solution no one is talking about. And it’s one that will help you rest peacefully on the pillow at night. As you know, you gotta get that beauty sleep. 😉

Just arrived in the Dominican for our Mastermind! The mantra at sunrise: “If you want to go fast, go alone. If you want to go far, go together.” This is the first big event I’ve organised. I’m scared, excited and nervous all at the same time. But stood on this beach everything is now real. To everyone’s who’s travelling out see you soon! To everyone who isn’t sending my love regardless. Time to brush up on my Spanish… Vamos!!!

The problem with UK culture? You’re not allowed to be successful anymore. For entrepreneurs, this is cancer to innovation. It’s hard enough battling through the uncertainty and insurmountable pressure of building a business. When you finally get a win you should be able to shout it out from the rooftops without fearing judgement. Better yet supported for taking the risk! Yet it feels like people in this country just want to drag you back down into the depths of mediocrity. Probably to make themselves feel better for staying comfortable. And it’s funny because that’s the exact opposite mindset that was used to build the great British empire. So I’m here to you regardless of if you’re from the UK or not: Don’t fear judgement, be bold, take risks and wear your achievements like the badge of honour they are.

If you’re 30 and not yet successful: Don’t worry. The most celebrated man in UK history had to wait until he was 65. Sir Winston Leonard Spencer-Churchill. And here’s what most people don't know: Churchill wasn’t born the courageous, outspoken, charismatic leader we remember him as today. In fact, as a child, he couldn’t even speak properly. People called him a freak. He was outcast by society. Instead of complaining Churchill was determined to prove his doubters wrong. So he hired a speech coach and relentlessly practised preparing for his big moment. And that moment came in 1940. When Adolf Hitler and the might of Nazi Germany were threatening to end the freedom of the modern world 65-year-old Churchill stepped forward. And he used that same voice that was his biggest weakness to inspire an entire nation to believe victory was possible in its darkest hour. Just let that sink in. It’s a reminder that greatness never takes shortcuts. And If the most celebrated man in UK history had to wait until he was 65, I’m sure you can wait just a little bit longer. For now, keep working in the dark knowing one day you will get your opportunity to bring greatness into the light. Just make sure like Churchill you’re ready.

$20,000,000 in Revenue across 41 agencies. Here's the exact CEO Dashboard driving their decisions: This took 9 months of tweaking and testing to perfect. It includes: 👉 KPI Dashboard to track every agency metric 👉 Formulas that automatically calculate targets 👉 Tracker to monitor health of all your clients 👉 Built-in graphs to identify your bottlenecks 👉 Task trackers to hold yourself accountable 👉 Partnership analysis tool for key relationships 👉 Road map to plan each step of 2025 by department 👉 Walkthrough video explaining inside tips and tricks As an agency CEO this dashboard is your compass. So you only focus on the actions that matter. The result? More revenue. More profit. More cash. And clients that don’t churn. All you have to do is make a copy and plug in your numbers. Sound good? Comment 'CEO' and I'll send it over (must be connected).

Joe Marston just shared with me the exact funnel his agency is using to close $700,000 a month in revenue. No "guru theory" - this is the actual system his team are using right now to scale one of the fastest-growing agencies in the world. This funnel map includes: 1) The 4 lead generation channels they use in harmony 2) The highest converting lead magnet structure 3) How to properly handle qualified AND unqualified leads 4) The exact call flow closing 30-40% of appointments 5) The client nurture system that brings in referrals on autopilot Most importantly: how to remove yourself as the bottleneck of sales. So you can just focus on growth. My team implemented this funnel and now get leads within 20 minutes (also increased close rates by 60%). This MIRO board also comes with a full explanation breakdown video from Joe himself. Want access? Comment "FUNNEL" and I'll send it your way (must be connected). P.S. The first 5 people to REPOST this get access to an 8 Figure Strategy Call with Joe (usual price $5000+), where he’ll customize this entire funnel for your business.

Want to know who your real friends are? Wait until life punches you in the face. See who shows up when everything falls apart. Because here’s the truth: Most won’t. Most will run a mile. Even the ones you thought you could rely on. Hard pill to swallow but that’s life. Although, it’s not all bad. There are a few who will show up in these moments. No questions asked. Through thick and thin. When you find these people: Keep ‘em close. Tell them how much they mean to you. They’re more than just your friends. They are your people.