Nigel Thomas's Linkedin Analytics

Here’s a post about content strategy I can guarantee you won’t read again this week: There are two ways to make content. And LinkedIn is drowning in number one. 1) The Firework - Content engineered for the algorithm It sets off like a rocket. Lights up the sky. Steals everyone’s attention. On the surface? Beautiful. But inside? Hollow. Manufactured. Empty. It makes a big bang. Then fizzles out just as fast. Quick likes. But no loyalty. No trust. Then there’s the unpopular option... 2) The Hero - Content built from truth It doesn’t explode. It doesn’t chase trends. It builds: Slowly, quietly, honestly. Born from a true story. A real hero. You. Often overlooked at first. But if you stay true? It becomes impossible to ignore. One by one, true fans emerge. Not followers - Believers. In what you stand for. They’ll follow your voice across platforms, through pivots, into rooms you haven’t built yet. And when the time comes to ask: To sell. To host. To lead. They’ll already be there. Spreading the word. Bending the algorithm to you. Both strategies work. But only one will be remembered. The Firework is the shortcut but it's algorithm and platform-dependent. The Hero is the long road but one day your story becomes the algorithm. The choice is yours. Choose wisely, old friend. ____ P.S. Genuine Question: Do you think you can combine both effectively?

Joe Gannon just gave me private access to the Custom GPT behind his 18M impressions in last 90 days. This is the ultimate tool for Personal Branding. In less than 10 minutes this Custom GPT will: ➜ Define your core values ➜ Identify your content pillars ➜ Optimize your LinkedIn profile ➜ Generate ideas in your tone of voice ➜ Turn one idea into 5+ formats instantly No fluff. No ghostwriter.  Just real content in your voice. That helps you land dream clients. All you have to do is: ➜ Follow the prompts ➜ Answer the questions ➜ And you’ll have content ideas for months I'll even include the full walkthrough guide and an explainer video from Joe himself. Want access to Joe’s Personal Brand GPT? 1. Connect with me 2. Comment “GPT” below 3. I’ll send it over Free. Instant. Zero BS.

If your proposals get ghosted… It's not black magic. It's a broken process. I lived it. Sending proposals into the inbox void wondering why I was constantly being ignored. Now looking back I know. To save you time, money and lost deals… Here are the 9 reasons your proposals get ghosted. And how to fix each one - Fast! Execute before your next ghost story haunts you...

I thought nobody would care about my story. Turns out, I was wrong. Very wrong. Just your average white guy. Middle of the road with everything. Average grades. Mediocre university. Boring consultant job. No rags-to-riches story. Nothing special. But I kept hearing about the power of storytelling. I'm sure you know someone who can tell a story that makes you laugh, cry. and most importantly remember? Well, I wanted to be them. But I thought they had something I didn’t. Some kind of magic. Turns out, it wasn’t magic. It was a skill. A skill anyone can learn. Once I committed to learning how to tell my story, everything changed. I built multiple 7-figure businesses. I grew a LinkedIn following of over 60,000 people. I got invited to speak on stages in front of thousands. Not because I was the smartest. Not because I was the most talented. But because I learned how to make people feel something. If you're sitting there thinking "I don't have a story worth telling," I'm telling you that you're wrong. You do. You just haven’t learned how. Here’s the simplest way to start: 1. Hook: Grab attention with a raw emotion ("I thought nobody would care about my story.") 2. Struggle: Share the moment you faced real resistance (“I thought others had magic I didn’t”) 3. Lesson: Show what you learned that others can benefit from (“Turns out storytelling is a skill anyone can learn”) 4. Call to Action: Invite people to reflect or act (“Start telling yours today!”) Remember: It doesn’t have to be perfect. It just has to be real. Your story could be the bridge someone else needs to believe in themselves. But only if you have the courage to tell it. Start today. You’re way closer than you think.

“Are you 100% sure? This is an irreversible decision.” Time stopped still. I’d been having sleepless nights for months. I was only handing in my notice… How hard could it be? But internally, it was so much more than that. It was 27 years of internal wiring I was fighting. 27 years of staying in the shadows. 27 years of trying to please everyone else. 27 years of ignoring my crazy visions. And now for the first time in my life… I was about to make a decision I actually believed in. A decision everyone around me told me was a bad idea. To quit my corporate job and start my own business. To take a leap into the unknown, with zero guarantees. That morning, I pulled my manager into a meeting room. I told him my plan. Two hours later, he walked back over. Looked me dead in the eye. “Once I send this email to HR, there’s no going back. Are you 100% sure you want to do this? It's an irreversible decision." My heart was pounding. I could hear my parents’ voices in my head: “You still have time to pull out. Don’t be stupid.” I was standing at a crossroads. And I knew if I didn’t take this chance now… I might never get another one. So I looked him straight and said: “Yes.” I wasn’t just saying yes to quitting my job. I was saying yes to me. Yes to my future. Yes to my dreams. Yes to the version of myself I’d buried for far too long. Bar none it was the most important decision I’ve ever made. Everything changed from that moment on. No more safety nets. No more excuses. Now it was all on me. And that’s exactly what I needed. If you're reading this and you’re standing at your own crossroads... If the voices in your head are louder than ever... If everyone around you is telling you to play it safe... Just know, that’s normal. Making a big decision will always feel heavy. Because you’re breaking away from the version of yourself you’ve outgrown. You’ll feel fear. You’ll feel doubt. But if the voice inside you won’t shut up, listen to it. It’s not reckless. It’s real. It’s you trying to come alive. Whatever it is: Back yourself. Back your future. And stick to your guns. Because no one’s coming to live your life for you.

After speaking to 1000s of agencies, I’m convinced: It's a terrible long-term business model. - Low margin at scale - Can’t exit for a high return - High likelihood of burnout BUT. And there’s a huge but... Short-term? They’re probably one of the best. Not because they’re easy to start. Not because the money is insane. (Although when you’re good... it’s not half bad.) But because of what they give you if you play the game correctly: 1) A powerful network (access to the right rooms) 2) Skillsets (sales, leadership, marketing, operations) 3) Resources (cash, leverage, credibility) Everything you need to do whatever you want next. And that’s why you need the right strategy. Because if you don’t... You’ll end up: - Stuck inside client work forever. - Undercharging and overdelivering. - Building something you secretly resent. The agency is the vehicle. Not the destination. Play it wrong? It becomes a prison. Play it right? It becomes your launchpad. That's just my take. What do you think? Are agencies good long-term businesses?

You’ll never be fully in control as an entrepreneur. I had to learn this the hard way (on stage). No public speaking experience. Nervous wreck in front of crowds. But I got a life-changing opportunity. To share my story at Bulgaria’s biggest indoor arena. I couldn’t turn it down, so I said yes. Let’s just say things didn’t go to plan. I almost burst out laughing at the most serious moment. 1000’s of people staring wondering what I was doing. And it was in that moment I realised… No matter how much you plan or prepare. You’ll never be in control of everything. So get out of your comfort zone, shoot your shot. Control the controllables. And let fate take care of the rest.

This is the exact 4-step content strategy that grew my agency to 7-figures and LinkedIn following to 60,000+: Step 1. Split your content into 3 categories 1) Bottom of Funnel (BOFU) 2) Middle of Funnel (MOFU) 3) Top of Funnel (TOFU) Step 2. Confirm what each category’s purpose is 1) Bottom of Funnel (BOFU) Purpose: Content for your exact Ideal customer profile (ICP). Share the processes you use to solve their biggest problems. Share your entire playbook. 2) Middle of Funnel (MOFU) Purpose: Content for your ICP’s sphere of influence. Get on the radar of all the people in their decision-making tree. e.g. Their team members. For every recommendation, you become the answer. 3) Top of Funnel (TOFU) Purpose: Content to show off your personality. Reach as many people as possible. Stand out. Share your entire story with the world. Network effects = You enter more conversations. Everywhere. Step 3. Assign content ideas/formats for each category - TOFU: Your journey, personal stories and your beliefs. - MOFU: Market trends and tools their team can use. - BOFU: How-tos and testimonials from clients. Step 4. Create a strategy to write content weekly Monday - TOFU story Tuesday - BOFU how to Wednesday - TOFU opinion Thursday - MOFU tools/trends Friday - BOFU client testimonial And that’s it. In Summary: 1. Split your content into 3 categories 2. Confirm what each category’s purpose is 3. Assign content ideas/formats for each category 4. Create a strategy to write content weekly Now it’s time to plant more seeds. And of course, close more deals. If you’re good - Don’t remain a secret. P.S. 2025 Content Strategy Update: I’ve now added Lead Magnets and a DM strategy which books up to 30 meetings a week Shall I share it? Let me know below

The myth of “finding your passion”: It’s misleading. Last week a successful founder said to me: "You don't find product-market fit.  Product-market fit finds you." It hit me hard. Because after my Dominican Republic event, and the life-changing feedback I received, I finally understood. This was the moment it found me. What felt like clarity was actually: - Years of building without knowing - Serving long before it made sense - Sacrificing when there was no guarantee Most people: - Chase clarity like it’s a destination - Get discouraged when passion doesn’t show up - Don’t realise the market decides when you're ready You won’t think your way into your purpose. You earn your way there through action. So keep showing up. Keep believing. Keep serving. And one day, it’ll find you.

My entire agency sales playbook leaked: The 9-step system behind $2M in high-ticket deals. Most agencies leave serious money on the table: - Winging sales calls without preparation - Presenting generic solutions instead of tailored value - Undercharging for their services One client told me: "We've been closing at 18% for months..." Then they adopted this system. The result? 35% close rate and $240K contracts signed in 90 days. Inside this system you'll find: 1) Pre-call strategy that wins deals before saying "hello"  2) Headline formula that hooks decision-makers instantly 3) 3-tier pricing strategy (77% choose above basic tier)  4) Word-for-word objection scripts that convert "thinking about it" into "let's start"  5) Post-meeting momentum package that eliminates ghosting No theory. No fluff. Just the exact process I used to sign $2M in high-ticket deals. Want my 9-Step Sales System? 👇 Comment "SALES" below (must be connected)

I used to want to be the smartest person in the room. Now, I just build it. Look: I’m no rocket scientist. No AI genius. And I’m probably not going to build the next Facebook. But I’ve tapped into something else. Something real. And maybe you can too... Last month I brought together 35 entrepreneurs for a 3 day retreat in the Dominican Republic. Guest speakers included the likes of Joe Gannon, Lara Acosta, Romans Ivanos and Timothy Armoo - epic! But there was one moment I’ll never forget. I had the chance to share the story of my client and good friend Tobi Chapman. A young man I’ve worked with for the past 12 months. When we first met, he was on his knees. No confidence. No network. Just a burning desire to build a business to support his mum. On that stage, I gave him his flowers. In front of everyone, he gave me a big hug. It was raw. Emotional. The best part? Afterwards, the whole room wanted to talk to him. To hear his story. To show him love. To give him the credit he’s earned for the man he’s become. That was the point I realised… This isn’t just about me and my story. It’s about creating space for others to rise. And what hit everyone else? That no matter where they were from. No matter what their business is. We’re all fighting the same battles. Loneliness. Pressure. Fear. Building our businesses from behind a screen, disconnected from the world. The truth? We’re not solopreneurs. We’re human. We’re tribal. And we need that connection. So if, like me, you're not the smartest person in the room, stop trying to be. Instead - Build it. Even if it’s messy. Even if it’s early. One room with the right people can change your life. At least I know it did mine.

The ultimate agency drinking game: Take a shot everytime your client says one of these: Which ones did I miss?! Drop your favourites in the comments below! Agency life is tough. And life is too short not to have some fun! P.S. I never said a shot of alcohol....