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Nigel Thomas

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Most agencies talk about scale but not many know how to spend $100k+ a day on ads. Here's the 5 step 'AITOS' system we've developed to make aggressive growth unreasonable for DTC brands: 'AITOS' stands for: -Analyze -Iterate -Test -Optimize -Scale And here’s why it works everytime: 1. Analyse You look back at creative winners breaking down: -Positive Indicators: Hook, retention, click through -Negative indicators: Bounce Rate, ATC%, IC%, CVR This ensures you’re following the data. 2. Iterate You take the top performing: -Headlines -Hooks -Images -Designs -Creators And create new content and landing pages based on those learnings. This ensures you’re only using your best content. 3. Test You leverage a builder/testing campaign in FB/TikTok: -Test broad audience -Test top performing audience -Test new creative with best copy + Landing page This ensures you can track new tests vs control (ones that worked already) 4. Optimize You understand what your scale constraint is: -Not enough people from ads->site = Creative -Not enough people buying products = Conversion This ensures you can put your time and resources into what’s going to move the needle. 5. Scale You do more of what you’ve proven to work: -Increase budgets 20% daily of tests -Keep creating new tests (can’t get complacent) -Add top creative to broad campaigns -Autobid, but launch cost cap campaign -Increase bid until ad set spends This ensures you are doubling down on what you have proven in the last 1 to 4 steps and letting the algorithm take care of the rest. If you're a DTC brand looking to grow past $5M in revenue within the next 12 months, drop me a DM and we'll design a customised growth road map in line with your goals.

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