Vicino International Technologies Pvt. Ltd.

- Initiated and fostered relationships with prospective clients, increasing market share and brand visibility.
- Translated complex consumer behavior data into actionable brand refinement and product mix strategies.
- Led the development and execution of go-to-market plans, driving revenue growth and improving market penetration.
- Partnered with cross-functional teams to align business objectives and ensure streamlined execution of strategies.
- Negotiated deals and contracts, securing advantageous terms and forging long-term partnerships.

Business Development Representative

Data-driven decisions today, unicorn status tomorrow | Empowering brands with consumer insights to refine identities, optimize product mixes, and implement effective Go-To-Market strategies.

What can cost you more money?

Not knowing which channel can contribute to your next revenue milestone.


It's not about throwing darts blindfolded across numerous channels and hoping for a hit. 

Success comes when the first few sectors you focus on are well-researched, well-understood, and filled with potential.

Imagine how it will impact your revenue.


Think of a handful of channels where your product is market fit - all they need is your STRATEGIC APPROACH.

A focused, data-driven strategy will expedite your journey to exponential growth faster than lackluster engagement across numerous industries.

If you're skeptical that a boutique market research and consulting firm can deliver this impact,

We invite you to talk to the 100+ clients we have worked with, from large global companies to small entrepreneurial ventures.

From market research to P&L management, performance improvement, change management, market-entry, operational excellence, and business development, you'll see how our comprehensive approach is designed to ignite sustainable growth and business expansion.

For instance, we transformed a beauty & and wellness service's business strategy, shifting from 'struggling with market entry' to 'thriving in a competitive landscape', within 6 months.

Imagine your business understanding its market better, embracing the changes, and consistently evolving to stay ahead. Getting the most pressing questions answered before making the strategic decisions that will pave the way for success.


Is it possible with a boutique firm like ours?

We say 'yes', emphatically. Our experience and commitment to excellence ensure we deliver results. Our solutions are designed to position you as a market leader.

All of this comes with a guarantee of outcomes so that every quarter you know exactly how to plan your next growth phase.

Are you serious about achieving 10 million ARR?

DM me!

What If Bluetooth technology guides us in grocery shopping?

Now, hear me out what if it were the case that our phone’s Bluetooth connection not only helped us play music but also helped us make better food choices?

Let me explain. In this new day and age of a plethora of food products and beverages, we are often left confused with what choice to make - especially since most of us are now actively seeking to make healthy choices.

Given that health issues (lifestyle diseases such as Diabetes etc.) are increasing at an alarming rate there is a pressing need to make choices simpler and easier. Imagine a solution wherein our phones could detect what food we should buy, based on our medical history or food preferences such as whether one is a vegetarian, vegan, non-vegetarian, pescatarian, etc., it can also include information on allergies, diet routines like keto or Mediterranean, choices based on whether someone wants to lose or gain weight or build muscle, etc.

This does not have to be limited to health issues. It could become a user-friendly easy way to navigate through aisles of items in a store. It could guide you to the products based on your shopping list and provide updates on whether a product is available or not. I guess this solution could be compared to the self-checkout systems used in America and other countries, that simplifies and makes the process more convenient altogether. 

What do you think about this? 
P.S. Do you think there can be a specific solution formed keeping the above scenario in mind? 
P.P.S. - With Catalyst X series I also bring "What if" series to you where we can discuss ideas that can create impact and bring change. 


#MarketResearch
#Innovations 
#WhatifbyAnanyaBhat
#Ideas 

Ananya Bhat

How does Bluetooth technology help make grocery shopping healthier?

What are some recent developments in simplifying the shopping process?

What impact could Bluetooth technology have on grocery shopping?

Today’s catalyst X talks about a very underrated product in India by itself: Dishwashers. 

India's Dishwasher market has been valued at USD 56.98 million in 2023 and is projected to grow rapidly with a CAGR of 12.5% through 2029. 

This shift is due to changing lifestyles.

But before we dive into the realm of washing dishes, let’s talk about, Circular Economy.

It’s a system of production and consumption, which involves sharing, reusing, repairing, and recycling materials and products to increase their life-cycle.

We often at one glance, dismiss the Dishwasher and think it’s a thing of the West, but let’s look at the benefits:

Extremely convenient, anybody of any age group can operate it with the press of a few buttons. 
Saves a ton of money as you don’t have to hire someone to do the dishes.
Utensils such as steel, porcelain, glass get cleaned properly.

With rising awareness, consumers tend to be more open to opt for sustainable choices and pick the “green solution”, aka, healthier for the environment.

Manufacturers have also been focusing on energy-saving and water-saving machines, necessary in a country like India where we often deal with scarcity. 

The most important concern of all is Is this a green solution? Where does circular economy come into play? 

That’s where our X factor comes in, along with our thinking caps and innovation.

The whole idea behind that economy is, it runs in a circle.

To put into perspective, the water from one round of dishwashing is thoroughly cleaned, sterilised, and stored for further rounds.

It takes 11 litres of water per washing cycle. Older appliances can waste up to 37 litres per cycle, while those built after 2013 tend to use around 18 litres. 

Compare that to washing the same amount of dishes per hand in a sink which can waste up to 100 litres of water.

Say, you need to wash dishes 3 times a day can you see the amount of water you will save? 

Through this solution, we could contribute to the environment like never before. 

P.S. Leading international brands such as Bosch, Siemens, and Indian brands like Voltas, Godrej have been actively competing in this market. 

Let us help you find your X factor and uncover newer potentials in your market!

#CatalystXbyAnanyaBhat
#GlobalInnovations

How can we address water scarcity in India?

What if a simple packaging solution can help us make informed food choices ?

Here's something I want to share.

Traffic lights, have you ever realised that the only time you’re in a hurry, you get stuck on all possible red signals. 

Where else have we can see red and green lights that help us make important decisions? Food packaging!

These symbols in this country help identify whether a product is vegetarian or non-vegetarian. 

But let me set the scene, just imagine that instead of searching for the calories, ingredient list at the back of the packaging, we had a traffic light indicator, one that would indicate the calorie, sugar and salt, etc. intake if they were to be consumed.

This system is not all imaginary, a fraction of it exists. More than 40 countries have adopted this system.

These are known in the UK as traffic light labels, one of many forms of Front of Pack Labelling(FoPL) for prepackaged food and drinks used around the world.

Countries like Brazil, Chile and Israel have labelling laws that stress on FoPL in the packaged food industry as an index to fight obesity and problems such as heart disease, stroke, cancer, chronic respiratory diseases and diabetes.

Currently, 64 countries around the world require labelling of genetically modified foods – some of these countries include some countries in the European Union, Japan, Australia, Russia, China, etc.

Traffic light labelling can be helpful for consumers who want to know, at a quick glance, information about the key nutrients per portion of a product that they are consuming. 

During a recent study, a homemaker said “I am not sure how much sugar is in my brown rice flour or salt in my salsa dip,” adding “At times, it’s difficult to comprehend the format or the style of text used; they are not distinctly marked for the consumer’s understanding.” 

But traffic light indicators also present challenges too. The main one being that it is not 100% fool proof; following a balanced diet usually requires more context than a quick colour-coded system can provide. 

As of now though globally, the FoPL system has been regarded as the best practice to supply ample information on food choices.

Don’t you think this will make life so much easier?

P.S. What would you want the traffic light labels to display?

P.P.S. - With Catalyst X series I also bring "What if" series to you where we can discuss ideas that can create impact and bring change.

#MarketResearch #Innovations
#WhatifbyAnanyaBhat
#Ideas

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