Andrew Hoerner's Linkedin Analytics

I love to craft ”stories that sell.” For B2B SaaS companies focused on dynamic growth, I bring over 15 years of marketing leadership ranging from venture-backed startups to large global companies like McAfee/Intel (INTC). I am a full-stack marketing executive and have served as Chief Marketing Officer (CMO), EVP / Vice President of Marketing, and Head of Marketing during journeys from $0-5M, $10-20M, $30-100M, and $300-500M. My teams and approaches have directly helped impact $625M in revenue and 7650+ new logos. As a player-coach, I build high-performing marketing teams and programs that fiercely align with growth, performance, and awareness objectives. Focus areas: B2B SaaS, enterprise software, fintech, insurtech, cybersecurity, AI, APIs, cloud-native, low code, marketing automation, big data, CRM, biometrics. Familiar with PLG and SMB motions. Industries: Banking (from Tier 1 banks to community institutions), capital markets (multiple asset classes), insurance (P&C, L&R), legal services, supply chain, manufacturing, professional services, healthcare, retail. Expertise: Category, brand, awareness -Category design and creation -Brand launches, brand identity, brand up-leveling -Brand awareness, thought leadership -PR, AR, IR, influencers, communications Go-to-market GTM -Market research, ICP shaping, persona development, positioning -Industry, vertical, regional, and segment GTM motions, activations -PLG and EPLG strategy, launches -Sales playbooks and sales enablement -Partner and channel marketing -Team, agency architecture, org design Demand Gen, customer acquisition -Demand generation, demand creation, demand capture, full-funnel -Growth marketing, performance marketing, digital marketing, -Inbound marketing, outbound marketing, SDR alignment -Account based marketing (ABM), account based experiences (ABX), social selling -PESO, SEO, SEM, PPC, paid, earned, shared, owned, out of home ads -Content marketing, channel optimization -Field marketing, events marketing -Martech stack buildout, AI -enabled marketing tools, marketing automation -Attribution, marketing mix modeling, dashboards Product marketing, solution marketing -Product launches, solution launches, integrated marketing campaigns -Vertical marketing, segment marketing, industry marketing -Customer success marketing, adoption marketing -Developer and technical marketing -Positioning / messaging, pricing, packaging, promotion, procurement -Competitive intelligence I work virtually, hybrid, or on-site. Bi-coastal: east coast or west coast, USA. Can commute to NYC quickly.