Sienna Senior Living

Leading Marketing, Brand Strategy, Business Intelligence and Call Center for Sienna Senior Living Inc. (TSX:SIA), one of Canada's leading owners and operators of seniors' residences with high-quality assets in great locations. With the dedication and support of over 12,000 team members, Sienna helps in cultivating happiness in daily life.

Vice President - Marketing, Brand Strategy & Business Intelligence

Leading Marketing & Brand Strategy for Sienna Senior Living Inc. (TSX:SIA), one of Canada's leading owners and operators of seniors' residences with high-quality assets in great locations. With the dedication and support of over 12,000 team members, Sienna helps residents to live fully every day.

Vice President, Marketing & Brand Strategy

Four Seasons Hotels and Resorts

A global role leading the Distribution strategy and execution, Distribution operations and Call Centre, B2B Sales and support for the group.

Key responsibilities included

✅ Turnover of $500 million business segment
✅ Manage $25 million expense budget
✅ B2B marketing, sales, contracting, and management 
✅ Responsible Distribution Channel technology 
✅ Responsible for the Global Call center
✅ Lead a global team of 70+ team members

Senior Director, Global Distribution & Channel Strategy (Marketing)

Shangri-La Group

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails managing Corporate Reservations, Customer Contact Centers & Distribution for the group

Director Distribution Management & Corporate Reservations (Marketing)

Based in Corporate Headquarters of Shangri-La Hotels & Resorts, Hong Kong.
The role entails developing new Marketing concepts
Establishing and opening new hotels
Project Management and Managing diverse cross-functional teams

Director of Sales & Marketing - pre-opening hotels (new markets development)

Based at Shangri-La Hotel, Doha, Qatar
Hotel Pre-opening Executive Committee member
Leading Sales & Marketing

Director of Sales & Marketing

Based in Traders Hotel Dubai
Leading the Sales & Marketing Department
Responsible for Revenue, Sales, Distribution, Events & Public Relations teams.

Based at the Shangri-La Hotel in Bangkok
Leading the Revenue Management Department
Responsible for Revenue Management of all revenue-generating areas of the hotel, Pricing and Optimising yields.

Director of Revenue Management

InterContinental Hotels Group

Based in Holiday Inn Silom, Bangkok
Marketing Plan
Revenue Management & Pricing
Budgetting & Forecasting

Revenue Manager

Taj Hotels

City Revenue Manager

VP-Marketing & Brand Strategy | On a mission to make Strategic Marketing your superpower, so you can add value, drive commercial success, get unstuck and grow. I do this 1 post, 1 conversation, 1 mentee at a time.🏍

Hello, I'm Arvind Bala. Reach me at Arvind.Bala@outlook.com.

A seasoned leader in Marketing, Brand Management, and Business Intelligence, I bring over two decades of global leadership to the table. With a proven track record in luxury hospitality, travel, tourism, and healthcare sectors, I specialize in driving transformational growth and customer-centric innovation.

🔹 Credentials:
Holding advanced degrees in Marketing and Business Management, my educational background serves as the foundation of my expertise.

🔹 Mission:
My life's work is centered around one pivotal question: 'How can businesses not just adapt but thrive in ever-changing markets?' 
This inquiry fuels my signature approach: SITUATION ➡️ STRATEGY ➡️ SOLUTION.

🔹 Leadership Spectrum:

Strategic Visionary
Revenue Growth Architect
Team Catalyst
Digital Transformation Advocate

🔹 Global Impact:

Having led teams across Asia, the Middle East, Europe, and the Americas, my global perspective is not just theoretical but battle-tested. I understand the nuances of diverse markets and leverage this knowledge to build universally impactful brands.

🔹 Metrics-Driven Success:

- Managed a $25M expense budget, optimizing resource allocation for maximum impact.
- Drove $750M in revenue, showcasing a proven track record in revenue generation.
- Leadership at scale, overseeing a global team of 70+ and contributing to an organization from 10,000 to over 40, 000 team members.
- Accumulated years of sector-specific expertise, including 3+ years in senior living, 5+ years in luxury hospitality, and 10 years in diverse roles within the Shangri-La Group.
- Specialized in diverse marketing roles, successfully launching multiple products to new markets.
- Demonstrated skills in revenue analysis, revenue management, pricing, and driving measurable improvements in these key areas.

🔹 Next Frontier:

I am continually fascinated by the evolving landscape of marketing, product, consumers and business intelligence. My focus is on leveraging this dynamic environment to drive transformative long-lasting change.

🔹 Let's Connect:

If you're intrigued by the intersection of traditional marketing wisdom, modern digital strategies, and how this synergy can drive long-lasting organizational success, I'd be delighted to connect.
📩 Arvind.bala@outlook.com

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