Michael Ashton's Linkedin Analytics

With over 15 years of senior leadership experience in both global and independent agencies, I’ve developed a unique skill set that combines paid media expertise, technology implementation, plus strategic business and client leadership. I have worked at a regional level across APAC, managing complex businesses and navigating the needs of diverse stakeholders, including C-suite executives and multinational brands. My experience spans the entire digital ecosystem, from leading large-scale, integrated media campaigns to overseeing the end-to-end implementation of sophisticated digital commerce platforms. I have: - Managed $50M+ in media budgets, optimizing performance marketing strategies to drive growth across APAC - Led cross-functional teams to deliver large-scale digital commerce solutions, integrating platforms like Shopify and Magento - Collaborated with senior stakeholders, including C-suite executives, to align media and digital strategies with business objectives - Delivered measurable results for multinational brands like Cathay Pacific, Nissan Motor Co., and Hasbro, managing complex, multi-market media operations This combination of senior-level stakeholder management, hands-on platform integration, and deep expertise in digital marketing allows me to drive growth and innovation for large, complex organizations across the APAC region. "Working with Michael and team was a game-changer for our digital project - providing a quality product that has driven our business to new levels.” Sam Cooper, CEO - CCW Global "Michael is vested in our success and his team's cutting edge approach allowed us to unlock our customer acquisition." - Oliver Rust, Head of Product - Truflation I have worked with leading brands at a senior stakeholder level, including Nissan, Apple, Cathay Pacific, Carlsberg, Estee Lauder Companies, Hasbro, FedEx, MetLife, Tai Ping Carpets, and more.