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After graduating as a mature student in 2017 I knew I wanted to take control of my future and not rely on anyone else So I did what any rational thinking person would do so I took a leap of faith and started my first online business. My name is Craig, and my journey as an entrepreneur started back in 2017. Although I had no prior experience, I was determined to learn and grow. My first online business failed, hard But I learned so much from the experience. In 2018, I started my second online business, which was a little more successful. It generated enough revenue for me to move to Thailand, where I attended my first in-person mastermind. This event was a turning point for me as I discovered my talent for marketing and started my own agency. That agency grew from $0 to a multi-six figure business in just under 300 days. As the agency evolved and moved in a new direction, I realized that word of mouth and referrals were no longer effective. I knew I had to figure something out so I looked into outbound marketing In late 2021 launched my first outreach campaign. To my surprise, the campaign was a success, and the agency started signing new clients However, the quality of the leads we received started to decline, and I became frustrated with the amount of time, energy, and money I was wasting. So, I decided to create my own lead generation system that would only connect with highly qualified leads. This process turned out to be a great success and from using my new outbound marketing strategy the agency started closing deals valued at $10,000+ - $15,000+ I’ve now taken everything I’ve learned over the last 2 years of creating an outbound marketing system and I used it to launch my latest venture, Elite Outbound. Elite Outbound helps agency founders unlock hidden revenue through effective outbound marketing. I’m now on a mission to build Elite Outbound into a $1m+ business You can learn more about Elite Outbound - www.eliteoutbound.com I’m also sharing and documenting everything I have learned over the last 6 years in my newsletter It’s called Direct Impact and I created this to help other Founders create successful businesses by learning from my mistakes and what I’m discovering on a daily basis Direct Impact - www.thecraiglewis.com/direct-impact-newsletter
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