Nick Broekema

Getting you inbound leads through Content Design

I ran an agency for 6 years and invisibility nearly killed it (twice).  

We 100% relied on word-of-mouth marketing:

- Leads from friends and family (not even kidding)
- Leads from former and current clients
- Leads through competitors

We took on what we could get.

Sometimes we skyrocketed. Often we struggled.

The feast and famine cycle was real.

And it was painfully frustrating.

As a business owner, I didn't have:

- Time and focus on growth
- Time to take care of my team
- Time to generate leads myself

I was consistently hustling and putting out fires.

When I pivoted in 2022, I chose a different strategy:

→ Creating content to build a reputation and presence
→ Creating content to show the world my offering
→ Creating content to generate leads every week

At least, that was the plan.

It took me months to do it:

I started with text posts. Then I added visuals. Then I added carousels. Then I 'designed' my content. Every upgrade increased my growth and revenue.

This led me to craft a new solution:

Content Design for LinkedIn. 

Since then, I've helped clients build recognizable brands that attract and sell: 

- Matt Barker 2X’d his post views, attracted higher paying clients, and 2X’d product sales within 2 months of working together.

- Mollie Cox made $16k (next to her full-time job) within 2 months of working together.

- Pascalle Bergman's revenue went up by 73% after working together.

If that sounds good, there 3 ways I help founders, CEOs, and creators attract leads on LinkedIn: 

1. Content Design done-for-you (ghostwriting + content designs)

2. 1:1 Content Design coaching to attract your ideal audience

3. My first-ever Content Design cohort in September 

Check out my Featured section 💪

Brand Scaling Consultant

The perks of running a solo business ↓

 1. No layoffs
 2. No dress code
 3. Zero commute
 4. No toxic culture
 5. Stable leadership
 6. No bad managers
 7. 100% retention rate
 8. Flexible office hours
 9. No surprise meetings
10. No micromanagement
11. Great work-life balance
12. Unlimited coffee breaks
13. Unlimited vacation days
14. Perfect attendance rate
15. Nobody steals your lunch
16. Excellent bonus structure
17. Competitive compensation
18. Limitless growth opportunities
19. Change and innovation culture
20. Employee of the Year awards
   
What's your favorite solo business perk?

nick-broekema

Talks about #brandidentity, #solopreneurship, and #contentmarketing

Content Design that attracts your ideal audience

“Thank you for being a Netflix member since 2019.  

… we will update your monthly price to €20.99.”
 
Two things surprised me:
 
1. I’ve been numbing my brain since 2019? 👀
2. The copy of this email
 
I don’t mind companies raising prices.  

(and you can always cancel or change)
 
But if you want it to taste more sweet than sour, try something like: 
 
1. “You’ve been with us since 2019 and we don’t take that lightly. To keep improving the platform and investing in new stories, we’re changing our monthly price." 
   
2. “To keep Netflix reliable, ad-free, and full of new releases, our monthly price will change on December 26. We wanted to let you know early.”
   
3. “You’ve been a member since 2019. That loyalty matters to us. To keep bringing you new films and series, we're adjusting our price on December 26.”
 
Same message. Different taste.
 
PS. I've created a bundle with 50 of my best-performing copy frameworks + the templates my client used to make €70k in 2 months + my DM Conversion Playbook. 

Price goes UP on Cyber Monday (see what I did there) ↓

https://lnkd.in/ekhrSqdc

My posts started going viral when I added this: 

Infographics. 

But people avoid them because (they think) it’s hard.
 
Here’s a dead simple structure I use: 

1. Start with the hook 
– "How to" or "How I" works well 
– Or call out your ICP with a quote
 
2. Pick one clear topic 
– One problem, one angle, one outcome
 
3. Break the idea into steps 
– 3-10 actions that solve the problem 
– Steps should feel like a natural sequence
 
4. Add structure 
– Give each step its own section 
– Create hierarchy so the reader knows where to look
 
5. Add navigation 
– Use numbers or arrows 
– Guide the reader through the flow
 
6. Add context 
– 1–3 short lines that explain each step 
– Use the language your ideal audience uses
 
7. Improve readability 
– Simple words, short sentences 
– Contrast and spacing
 
8. Fill the remaining space with value 
– Add small tips, examples, or clarifications 
– Be creative: there’s no such thing as perfect

(Full breakdown in the carousel below)

Want my exact content systems? 

The $100k Content Design Pack has all the playbooks I have to get to: 

- Building a 100% inbound tiny business
- Generate 24 million organic content impressions
- Helping clients 10X their revenue and content metrics 

It includes copy templates, design templates, and full workflows.
 
Early bird rate until full price on Black Friday:

https://lnkd.in/ekhrSqdc 

Let's go.

How I create viral infographics

"I don't know what to post about on LinkedIn". 

I hear it all the time. 

You need a system that's easy to follow. 

Here's mine: 

→ Choose your category
→ Define 2–3 content pillars
→ Break them down into actionable topics
→ Match topics to a post format that fits your style

Create. Blend. Mix. Repurpose. Repeat.

Works for creators, coaches, founders, consultants, and others.

Following this does 2 things for your content: 

1. It stays relevant to what you sell to whom
2. It makes it easy for the right people to find you
  
Use or save the infographic and apply it to your niche.

PS. I also talk about this stuff in my (free) newsletter: 

https://lnkd.in/eaKZv6Gs

Svg Venkatesh🎯

The number 1 mistake I see in content: 

(and it's common nowadays with all this AI slop)
 
It describes a world your audience doesn’t live in.

The visual's left side looks alright: 
 
- It addresses pains
- It highlights problems
- It shows missed opportunity

But it doesn't resonate. It's dry.

It reeks of AI. 

The right side looks similar but there's more: 

- It calls out real behavior
- It describes real-life situations
- It uses quotes your ICP would say
- It speaks to a specific ideal customer
- It talks about pains by using examples
- It calls out real ICPs vs. broader profiles
- It describes emotions, frustrations, and desires

Describe your client’s situation in a way they think: 
 
"How the hell do they know that?"
 
Or better:
 
"They get us. We should work with them."
 
Make your ideal customers feel understood.  

Show them you understand their world.
 
It dramatically increases the odds of attracting them. 

PS. I'm launching a new Content Design cohort in January: 

Get on the waitlist for more updates: 

https://lnkd.in/eGyW_iD3

The last few weeks of 2025 will be weird on LinkedIn. 

I've already seen traffic going down.

You might think:

"omg my content isn't working anymore"
"yep people finally realize im a fraud"
"must comment even more" 

And the days between Christmas and NYE are the weirdest: 

You can't tell what day it is and this place feels like a zombie town. 

Then finally in the first week of January you're like: 

"People back online let's go" 

And then it can be still quiet. 

If you follow me, chances are we are in this nice little bubble of LinkedIn-obsessed marketing folks. 

We spend way more time here than the average person. 

In other words: 

People have lives. They actually log off.

(unlike us freaks)

I can't say what you should do. 

But here's what I'm going to do: 

 1. Low-key mention my January cohort (waitlist below)
 2. Tweet-like posts (aka brain dumps vs. nitty gritty)
 3. Enjoy and decorate our new home (just moved in)
 4. Travel to the Netherlands to see relatives/friends
 5. Spend (even more) time with my family
 6. Enjoy Spanish weather and food
 7. Embrace low reach on LinkedIn
 8. Have more barbecues
 9. Define 2026 goals
10. Crack a cold one

Aka enjoy life.

PS. January Content Design Cohort waitlist here: 

https://lnkd.in/eGyW_iD3

A 19-year-old guy once booked a €500 consulting session with me.

He was hungry. Dead serious.

He asked great questions.

I loved it.

Imagine being 19 years old and having this huge runway ahead of you.

I was 34 when I started sharing content on LinkedIn.

Not starting earlier = worst business decision of my life.
Starting at all = best business decision I ever made.

Content creation isn’t about getting followers, views or making money. 

Those come after: 

→ Adopting a beginner's mindset
→ Ignoring what people might think
→ Discipline, patience, and resilience
→ Helping your ideal audience non-stop
→ Learning how to write, sell, and market
→ Facing rejection and silence for months
→ Infinite testing, analyzing, and improving
→ Accepting this is not a hack but hard work

It's the less romantic side few talk about. 

But embracing it builds winners.

You see, a brand compounds if you keep investing in it.

And it pays huge dividends over time.

PS. In 19 hours the price of my Content Design Pack goes up by 25%. It's here if you want to get it: 

https://lnkd.in/ekhrSqdc

"I rolled my eyes when I read ICP"

A cohort member said this during a live session.

I thought she was about to bash my cohort (live).

She continued:

"As a marketing strategist I thought: duh, I already know my ICP. But the way you approached it was completely different. It gave me new insights I didn’t expect.”

(Phew)

You see, in my agency era we did ICP workshops: 

- The Business Model Canvas
- Simon Sinek's Golden Circle
- The Value Proposition Canvas

We'd book fancy workshop venues and what not.

But it was 1-2 months of brainstorming in a cocoon:

0 validation and $0 revenue made for our clients.

I ditched all ICP frameworks once I started using LinkedIn seriously.

I swapped it for a few simple questions that turned into a "single source of truth" for everything I did.

Most people get stuck in analysis, planning, and assuming.

But fast validation beats slow analysis:

- Through DM'ing (with people with intent)
- Through tactical content (that calls ICPs out)
- Through sales calls (data collection vs. pitching)

It becomes a feedback loop for improving your content, your sales assets, and your ICP.

You start with 60% clarity and increase that with real data.

LinkedIn is a world on its own:

- Demographics matter less
- There are no country borders
- Key decision makers are already there (lurking)

It's all about who you attract vs. chase.

And my 1:1 clients get chased by their ideal clients.

They invest a premium price in 1:1 coaching but I've packaged everything inside The $100k Content Design Pack for a fraction of that. 

- On Black Friday the price is going up by 25%
- Then on Cyber Monday it's going up by another 25%

Then it's going back in the vault for a while

If you'd like to get this for the lowest price, it's yours:

​https://lnkd.in/eJ2VEgQJ

I’ve lived in about 23 different places since I was 18.
 
- Age 1-12  
Harderwijk. Small city, small terraced house. Quiet, friendly neighborhood.
 
- Age 12-18  
Hierden. Smaller, greener, slower. Semi-detached house. A rural place where everyone knows each other.
 
- Age 18-20  
Back to Harderwijk. My first small apartment. Cheap furniture, thin walls, but it felt like independence.
 
- Age 21-36  
Amsterdam, Berlin, Madrid, Cape Town, Bali, Spain. Different chapters. Small apartments, shared places, and constant moving. Amazing years without stability. 

(I moved 9 times in Amsterdam alone)

After Bali last year, we decided to change that.  

We wanted stability for our family.  

So we sold our apartment in Amsterdam, packed two suitcases and drove to Spain.
 
Over the last 9 months we lived in 3 different apartments in Javea. 

And from December we'll have a long-term home.
 
A place where we'll stay for years.
 
Being 37, our "digital nomad" era is coming to an end (or pause).
 
But building my "tiny empire" will go on.
 
Because I built something that doesn't depend on a location.
 
And that's real freedom to me.

PS. I talk more about this here: 

https://lnkd.in/eaKZv6Gs

Me: "Here's one of my most valuable posts ever"

LinkedIn: "I will grant you 2000 views"

Me: "Here's a post about Netflix's price increase" 

LinkedIn: "Omg that's amazing here's 327,116 views"

The algo works in mysterious ways. 

PS. if you like price increases, I'm doing one myself tomorrow: 

https://lnkd.in/ekhrSqdc

Early 2022, I was all over the place on LinkedIn: 

- Sharing content on LinkedIn about 10+ topics
- Obsessively commenting on influencer posts
- Spending 6-8 hrs per day on LI like a maniac

I made some money.

But I felt I could do a lot better.

I cashed out my S&P 500 funds to invest in coaching.

"We need to invent a category for you", coach said. 

"And I have a perfect one: Content Design".

(unfortunately I didn't come up with it myself lol)

Tbh I wasn't completely sold.

I knew it was also a UX term.

But I thought: screw it - and rolled with it:

- Changed my profile headline
- Changed my Featured Section
- Did an announcement post about it

Post got over 800 likes, 150k views, and it literarily rained inbound leads. 

It wasn't a lucky shot: 

I had been sharing content designs for over a year.

I just labeled it and packaged it as a solid offer.

Soon, my tiny business was doing better than ever. 

Since then, I've been helping my clients do the same:

- Trim down their offer (it's always more than necessary)
- Help them simplify their positioning and packaging
- Create content (designs) that attract real ICPs

That's 50% of the work.

The other 50% is actually talking to people and sell (aka DMs and sales calls).

Nailing them both = winning. 

I've packaged everything I used to grow my business (and audience) into The $100k Content Design Pack: 

https://lnkd.in/ekhrSqdc 

(Price goes up ON Black Friday in 4 days)

I never wanted to become a content creator. 
 
I just wanted a simple way to explain what I do.

(to attract new clients ngl)
 
At 23, I designed a €300 logo for a logistics company.  

It was terrible (yet still online today). 

But it taught me something: software doesn’t make you good. 

Reps do.
 
For years I worked with Adobe. Illustrator, Indesign, Photoshop.  

Heavy. Expensive. Slow. 

I ditched them years ago once I realized Adobe wasn't innovating - just increasing prices. 
 
Then I started using Figma.
 
First I used it to design websites. 

But when I started posting on LinkedIn, I thought: 
 
If I can design a landing page in Figma…  

I can also design an idea.
 
Infographics. Carousels. Explanations. Frameworks.
 
Suddenly, people understood what I did.
 
My content started working. People reached out.  

My business went 100% inbound in 9 months.
 
That’s when “Content Design” became a thing for me.  

Not a concept: a business strategy.
 
One of those posts even pulled 28 inbound leads.
 
I’ve broken down that post (copy and design) here: 

https://lnkd.in/e9kqdri5

Consultant: "can I still join your cohort?"

Me: "ah no but the next one is in January"

Consultant: "ah cool, let me join the waitlist"

Me: "what do you want to learn?"

My brain: "probably how to get leads"

Consultant: "Content Design"

Suspicious me: "gotcha - is there a bigger picture here?"

Consultant: "Yeah creating infographics and carousels

Me: "yep. that makes sense"

It's funny.

I have to keep reminding myself: 

Not every outcome is revenue or growth.

Some people just want to learn something and enjoy it.

A client made €5,000 in our 1st week working together.

(And 6 more calls booked)

But I have to admit: 

It's our 2nd collaboration. 

And the 1st time he applied, I turned him down:

- He had an offer but no real case studies
- Around 2k followers (mostly ex-colleagues)

“I don’t think you’re at a stage where I can help you”, I said.

The next day he sent me a 4-page document explaining why I should reconsider.

I immediately said yes.

We worked hard. I was tough on him.

The first leads weren't 100% ICP but they gave us data.

Reach went up. Revenue went up.

Better leads came in. Started closing more clients. Consistency. 

We won.

Fast-forward 6 months:

“I want to go to the next level", he DM'd. 

This time he was ready:

5k followers. Solid offer. Confident.

In week 1:

- 9 inbound leads
- 6 calls booked
- €5k closed

What struck me wasn't the revenue. It was this: 
 
The people who win aren't the ones with the perfect offer or the biggest following.
 
They're the ones who refuse to accept no as final.
 
Who show up when it's hard.
 
Here's what we did in both collaborations:
 
• We reshaped his ICP for LinkedIn
• We visualized and simplified his expertise
• I showed him how to close in the DMs and on calls
 
Everything we used is inside The $100k Content Design Pack.
 
My first (Black Friday) digital product in 3.5 years.
 
All the frameworks I've used to help 1:1 clients generate hundreds of thousands.

Details here:

https://lnkd.in/ekhrSqdc

taplio

Nick Broekema's Linkedin Analytics

Nick Broekema

Performance ScoreNick Broekema's LinkedIn Performance

What is Nick talking about?

Who is engaging with Nick

Nick Broekema's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Nick Broekema's Linkedin Analytics

Nick Broekema

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Broekema's LinkedIn Performance

What is Nick talking about?

Who is engaging with Nick

Nick Broekema's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Nick Broekema's Linkedin Analytics

Performance ScoreNick Broekema's LinkedIn Performance

Nick Broekema's Best Posts (last 30 days)