Matt Barker

Matt Barker Copy

I LinkedIn Ghostwrite to get you leads, not views.

I will write for you to:

- Attract your ideal clients
- Resonate with your client's pain points
- Show your expertise as the 'go to' in your market

Right here on LinkedIn.

Just DM me.

Founder

The Core Communication Group

Most recent role within the SIM and Mobile Accessories industry, where my key responsibilities were:

- Delivering successful client and direct marketing campaigns end to end, into independent and multi retail channels
- Working closely with the Marketing Director to secure marketing spend and execute effective multi-channel campaigns for clients such as O2, Vodafone and other MNOs, in line with budget and sales expectations
- Identifying new business opportunities through effective marketing planning and strategy
- Regular face to face client meetings, being day to day contact for clients

Marketing Campaign Manager

Thompson & Morgan

A role in which I managed the Van Meuwen brand that sisters T&M. My key responsibilities include:
 
- Managing and growing sales for the Van Meuwen brand through all channels.
- Planning and implementing marketing campaigns, utilizing both online and print channels to produce email newsletters, homepage promotions, catalogues, inserts and newspaper advertisements that drive revenue for the brand.
- Producing product ranges for each gardening season, to maximize sales at the right time.
- Being the driving force behind the Van Meuwen brand’s look and appearance, liaising closely with designers to create print materials and ecommerce team members to create an effective and profitable online shop.
- Working closely with buyers to get new product to bring to the brand’s range and at the price that maximizes sales opportunities.
- Generating new business through affiliate websites such as Money Saving Expert, as well as online marketplaces such as eBay and Amazon.
- Reporting on KPI on a weekly basis to B2C Sales Manager to ensure the brand is on track to achieve longer term goals.
- Utilising Google Analytics to report on digital campaigns and produce future optimised campaigns.

Brand Manager

A role which began as Account Manager, however developed into more focus on developing existing accounts and relationships, as well as seeking new business. I took on a more senior role within the team of five, helping other account managers with day to day problems and playing a mentor role to the team administrator. My previous experience allowed me to effectively train my colleague and show them the ins and outs, as well as how to manage and produce effective, useful work to support the rest of the team.

Account Development Manager

Providing insightful, in depth and accurate data analysis on direct and email marketing campaigns, via Faststats and Microsoft Excel. From this, making suggestions and recommendations on future steps to improve company performance.

Marketing Data Administrator

Answering inbound telephone calls from customers with queries and giving them helpful, beneficial advice. This as well as handling customer order placements through a data entry system and processing credit and debit card transactions.

Customer Service Agent

Ghostwriting to get you leads, not views.

If you're a busy 7 figure marketing agency owner, you probably:

1. Hate writing LinkedIn posts
2. Have no time to write LinkedIn posts
3. Have no idea what to post on LinkedIn
4. Don't understand how to use LinkedIn well
5. Don't have the confidence to write LinkedIn posts

You might be all 5. You might just be 1.

Why does that matter?

Well LinkedIn is where it's at right now. 

And there's still less than 2% of users creating content on LinkedIn.

Which means standing out will never be easier than it is right now.

Don't believe me?

Here's 5 things 7 figure marketing agency owners have said LinkedIn helps them do:

1. To attract talent
2. To stand out from competition
3. To create awareness for brand and self
4. To communicate what the company’s doing better
5. To create awareness so customers know where to find them

Just posting does all 5 of these and more.

But you don't have time for that...

You're too busy doing other stuff like, I don't know, running your business.

So what happens now?

I'll ghostwrite LinkedIn posts for you.

I generated over 11,000,000 views on LinkedIn in 2022 and over 400 inbound leads and enquiries for my own personal brand.

And in the last 9 months into I’ve generated over 6,000,000 views, 40,000 new followers and driven over 7 figures of projected revenue for clients’ brands.

That's how powerful LinkedIn is when your posts are written well.

And no, I don't mean posting:

- Boasts about your success
- No context selfies
- Pointless fluff

I mean ACTUALLY useful content. Written by a real copywriter. Who leverages human emotion, proven frameworks and your customers pains/problems to get real results.


So, your decision is this:

A - Do you want to sit and do nothing and wait for your competition to figure LinkedIn out?

or 

B - Do you want to sit and do nothing while I give you a voice, get you leads and grow your brand awareness on LinkedIn?


Take your time - let me know which one it is.

A or B.

If you decide B - DM me ‘i’m ready to go’ and let’s do this. 

Speak soon.

I save busy 7 figure marketing agency owners time writing LinkedIn posts.

I will write for you, helping you

- Grow an audience
- Get inbound leads
- Attract talent for your agency

Right here on LinkedIn.

Email me hello@mattbarkercopy.com. 

Or DM me on LinkedIn.

How to steal an audience on LinkedIn in 8 simple steps (this is a secret):

Matt Barker 

How to steal an audience on LinkedIn in 8 simple steps:

I like a drink.  
I don’t meditate. 
I hate coffee chats. 
I compare myself. 
I don't take cold showers. 
I struggle to switch off sometimes. 
I could push myself harder. 
I don’t travel Bali or South East Asia. 
I don't always do focussed, deep work daily. 
I don’t have systems for everything. 
I run 5km only when I can. 
I shower probably every other day. 
I do actually do everything myself. 
I wouldn’t call myself an entrepreneur. 
I barely read 1 book per year. 
I don’t care if I’m ‘falling behind’ on AI tools. 
I am not happy every single day. 
I have never listened to a TED talk. 
I don’t understand why everyone is. 
I have days where I don’t get much done. 
I consume too much content sometimes. 
I don't plunge myself into ice baths. 
I often get less than 7 hours sleep. 
I lay in past 7am sometimes. 
I drink coffee past 12. 
 
According to the rules of 99% of productivity/lifestyle/digital nomad based content, I am an absolute f**k up. 
 
Yet I live a content, financially free life. 
 
Social media sucks, guys. 
 
Try and focus on yourself. 
 
All that matters. 
 
P.S happy weekend 🍻

I started posting on LinkedIn because I wanted to get my 1st client for my copywriting business.

I didn't start posting on LinkedIn because I wanted 70,000 followers.

That's why I say 'I write to get you leads, not views'.

Because yeah sure there were:

- Posts that went viral which I chased
- Topics that got high views that I chased
- Algo tricks that boost reach that I chased

But my content has always been about getting leads.

I educate potential clients about the processes and tactics and strategies I know work for me.

And will work for a client if they work with me.

- Engagement strategies
- Networking strategies
- Writing frameworks
- Hook templates
- CTA tricks

This, if you do it right, will help you get leads.

That's it.

It's why I don't post book suggestions or travel stories or productivity hacks or fitness routines or anything like that.

Because a potential client just doesn't care.

My most viral post was 'How to do 10 hours work in 2 hours' which got 4,000+ likes and 100,000s of views. I gained barely any followers. I got zero leads from it.

It's actually quite annoying.

Because it tempts me to write more about that topic because it blew up, but it would be pointless.

If you've got a business to run...

Write for leads, not views.

Odds are other people other outside of your leads will be interested too.

P.S. John Harrison ⚛ pointed out I wear socks and sandals the other day. I love socks and sandals. Look at me wearing socks and sandals while we cleaned this light fixing.

If you're a busy 7 figure marketing agency owner, you probably:

1. Hate writing LinkedIn posts
2. Have no time to write LinkedIn posts
3. Have no idea what to post on LinkedIn
4. Don't understand how to use LinkedIn well
5. Don't have the confidence to write LinkedIn posts

You might be all 5. You might just be 1.

Why does that matter?

Well LinkedIn is where it's at right now. 

And there's still less than 2% of users creating content on LinkedIn.

Which means standing out will never be easier than it is right now.

Don't believe me?

Here's 5 things 7 figure marketing agency owners have said LinkedIn helps them do:

1. To attract talent
2. To stand out from competition
3. To create awareness for brand and self
4. To communicate what the company’s doing better
5. To create awareness so customers know where to find them

Just posting does all 5 of these and more.

But you don't have time for that...

You're too busy doing other stuff like, I don't know, running your business.

So what happens now?

I'll ghostwrite LinkedIn posts for you.

I generated over 11,000,000 views on LinkedIn in 2022 and over 400 inbound leads and enquiries for my own personal brand.

And in the last 9 months into I’ve generated over 6,000,000 views, 40,000 new followers and over 6 figures of revenue for clients personal brands.

That's how powerful LinkedIn is when your posts are written well.

And no, I don't mean posting:

- Boasts about your success
- No context selfies
- Pointless fluff

I mean ACTUALLY useful content. Written by a real copywriter. Who leverages human emotion, proven frameworks and your customers pains/problems to get real results.


So, your decision is this:

A - Do you want to sit and do nothing and wait for your competition to figure LinkedIn out?

or 

B - Do you want to sit and do nothing while I give you a voice, get you leads and grow your brand awareness on LinkedIn?


Take your time - let me know which one it is.

A or B.

If you decide B - DM me ‘i’m ready to go’ and let’s do this. 

Speak soon.

No alternative text description for this image

How to write 1 LinkedIn post when you’re stuck (without using AI):

P.S. 7,000+ legends got 7 free LinkedIn templates, get yours too (link in comments).

How to write 1 LinkedIn post when you're stuck:

I drank 7 too many margaritas, threw up on my friend's carpet, then the next day decided to become a copywriter. 
 
It was after a rough NYE party. 
 
I drank 7 too many margaritas. I threw up over my friends carpet. And we took 2 hours to make what is ordinarily a 30 minute walk home at 2am. 
 
I remember waking up asking my Dad (who's house we stayed in while in the UK) the next morning 'what time did we get in?'. 
 
Expecting him to say 1am. 
 
No. 4am. 
 
Well, anyway I woke up and I think I threw up some more. 
 
But it was New Years Day and we were headed back to London soon. Back to our 'normal' residence. I had to drive. 
 
It was a 3 hour drive ahead.  
 
Clearly, despite filling my stomach with as much fried chicken I could to sober up (which I did) I was in for a rough journey. 
 
We got going, I was okay. 
 
Groggy, but perfectly fine. 
 
(Yep) 
 
Weirdly halfway through the journey I started feeling frustrated with where I was in life. 
 
- Left a 9-5 job 
- Writing 'a bit' on the side 
- Money coming in was low 
 
I wanted to make my girlfriend proud. 
 
I wanted to make her feel like I was the person should could rely on for the rest of our life to never have to worry about a dime. Or live paycheck to paycheck. 
 
I also wanted to build something people would remember me by. 
 
Not loads of people. Nothing famous. Just something that people were impressed by and thought 'yeah that was pretty cool actually'. 
 
I've always felt this too, for about 10 years. 
 
So I wanted to start my own thing. 
 
I told her that. 'I want to start my own thing',  I grumbled. 
 
'What can I make?'. 
 
As if I was hoping to become the next great product inventor. As if MAKING something was the way to become a success and gain financial freedom. 
 
Idiot. 
 
Anyway her reply was frustratingly simple: 
 
'Just do your copywriting, but properly' 
 
Up until this point I was: 
 
- Writing fantasy NFL blogs for fun 
- Writing some product copy for cash 
 
I wasn't trying. 
 
And I didn't even see it as a possibility. I didn't see copywriting as something that would give me financial freedom. 
 
But that simple reply was enough to push me in the right direction. 
 
The most anti-climactic epiphany moment EVER. 
 
So, to round this off - I'll say this: 
 
You don't need to make anything or invent anything or be a genius to create financial freedom.  
 
You just need to do SOMETHING. 
 
And if it takes drinking 7 too many margaritas, throwing up on a friends carpet, driving home hungover and feeling frustrated in a car about your life to realise that: 
 
Do it. 
 
P.S. Do what I did and start writing on LinkedIn - get your 7 free LinkedIn templates to start instantly (link in comments).

My top 5 viral LinkedIn hooks all have this 1 thing in common:

Yesterday, I wrote 21 LinkedIn posts for clients in 1 morning of deep work. 
 
The secret to writing so much: inspiration. 
 
Here's 7 ways I got inspiration to write each client's posts: 
 
1. I read transcriptions from recent calls where they talk about the problems they're solving, how they solve them and the outcomes 
 
2. I used content from other LinkedIn creators to take style and formatting inspiration and combine with the overall message of my clients 
 
3. I used Shield to look back at top performing posts from 2-3 months ago and re-purpose them in a more engaging/relevant way 
 
4. I watched YouTube videos of them doing a talk at a conference and used their words as inspiration for content 
 
5. I used templates I've created from the last 12 months ghostwriting and creating over 3,000 pieces of content as the basis of a post 
 
6. I used the content strategy, funnel and pillar info we create together to drive how many of what type of post I needed to write this week 
 
7. I turned a previous top performing, educative post into a 20+ page carousel (this will at least 2x the engagement from the text post version) 
 
There is no one set way I write for clients. 
 
My writing process: pain point driven. 
 
But I do have 1,000 ways I CAN write. 
 
So writing 20+ posts on days like this is very normal. 
 
P.S. one of my client just closed 2 new clients that came directly from posts. Their offer is under £10k/month.

If you get 0 leads on LinkedIn, stop. 
 
Don't do these 3 things: 
 
1. Assume your prospects pain points 
2. Write confusing, unclear CTAs  
3. Post without strategy 
 
I’ve started to notice people with 5k+ follower counts don't generate lead flow. 
 
It’s surprising. 
 
You generate attention, but don’t compel anyone to take action. 
 
Instead: 
 
- Understand your prospects 
- Make it easy for them to reach out 
- Create a strategy that gets attention + compels 
 
Get smart. 
 
P.S. 8,000+ founders got their free '7 Days of Templates' email course (link in comments).

In March last year, my followers grew from 1,000 to 4,000 in 8 weeks: 
 
- More engagement 
- More inbound leads 
 
That early signal gave me validation. 
 
Validation that creating LinkedIn content was going to be worth my time. 
 
P.S. what should I talk about next? :)

How to get leads, not views on LinkedIn: 
 
- Pick one problem you solve 
- Write about how on LinkedIn every day 
- Keep doing number 2 for about 6 months 
 
That is pretty much it. 
 
Naturally you'll attract clients who suffer from the problem you solve. 
 
P.S. 8,000+ founders got 7 free LinkedIn templates, get yours too (link in comments).

The 1 reason your LinkedIn content now fails: 
 
You’re still pushing the same content you were 3 years ago because it worked back then and ‘if it ain’t broke don’t fix it’. 
 
Your 2020 version of LinkedIn doesn't exist. 
 
- Creator mode didn't exist then 
- ChatGPT didn't exist then 
- The algorithm changed 
 
It's competitive now. 
 
The answer: purge your content. 
 
- Flip it on its head 
- Be transparent 
- Tell stories 
 
Give away so much incredible stuff you're gonna feel f**king sick thinking about it. 
 
That's how you dominate, now. 
 
P.S. 7,000+ legends got 7 free LinkedIn templates, get yours too (link in comments).

Before you write content, ask: 
 
- What pain point am I solving? 
- Who am I solving it for? 
- How do I solve it? 
 
Prove that you can take your ideal client from A to B and show them exactly how you do it. 
 
That’s how you attract the right leads. 
 
P.S. 7,000+ legends got 7 free LinkedIn templates, get yours too (link in comments).

I use this 3 part structure for all my LinkedIn posts. 
 
It’s insanely easy to use. 
 
Here it is: 
 
1. Headline 
 
The most important part. 
 
Here you want to evoke emotion and resonate, immediately with your prospect. 
 
Try my PCR framework: 
 
Problem 
{space} 
Context 
{space} 
Reason 
 
Starting with a problem your prospect experiences engages them quickly. 
 
↓ 
 
2. Meat 
 
This is where you deliver the information and prove you’re their solution 
 
All you are trying to do is get the prospect from one sentence, to the next one. 
 
Keep it concise, break up text and use clear language. 
 
Telling a story? Use the 1-3-1 method: 
 
One sentence 
{space} 
One sentence. One sentence. One sentence. 
{space} 
One sentence 
 
This builds rhythm so your prospect doesn’t fall asleep. 
 
↓ 
 
3. CTA 
 
What do you want your prospect to do? 
 
Book a call? DM you? Comment? 
 
Ask them at the end of your post. 
 
And make it clear WHO should be doing it. 
 
E.g.: 
 
‘If you’re a 7 figure agency founder that wants to accelerate their personal brand, not start one…DM me ‘accelerate’. 
 
The more specific, the better quality leads you get. 
 
- 
 
That’s it, 3 sections: 
 
1/ Headline 
2/ Meat 
3/ CTA 
 
Is this useful? 
 
Save this and use it for every post you write. 
 
P.S. 7,000+ legends got 7 free LinkedIn templates, get yours too (link in comments).

6 simple lessons for defeating writer's block:

P.S. 7,000+ legends got 7 free LinkedIn templates, get yours too (link in comments).

6 simple lessons for defeating writer's block:

27 reasons I grew to 80k followers in 18 months: 
 
1. I've been persistent with showing up even when I feel like s**t 
 
2. I pounced on carousels when they were blowing up around October 2022 
 
3. I create a lot of educational content and that tells people I can help them achieve something 
 
4. I am very open and transparent 
 
5. I write about writing on LinkedIn...on LinkedIn 
 
6. My niche is actually quite broad 
 
7. I've not shied away from being myself 
 
8. I don't post emojis cus they suck 
 
9. I learned how to write great copy specifically for LinkedIn 
 
10. I done a lot of research into what people want to read 
 
11. I know what people struggle with when it comes to writing on LinkedIn 
 
12. I listen and then answer in my content 
 
13. I follow the data 
 
14. I gave away everything I learn that works for me for free every day 
 
15. I don't have a huge ego 
 
16. I was able to spend 2-3 hours a day engaging, DMing, networking on LinkedIn for around 6 months 
 
17. I don't try to be something I'm not 
 
18. I speak from my own experience, I don't preach 
 
19. I enjoy writing 
 
20. I've been consistently showing up every single day doing the boring things 
 
21. I speak to people on here daily 
 
22. I engage every single day with people that comment on my posts 
 
23. I help people become a better copywriter which is a valuable skill in 2023 
 
24. I write to get leads, not views 
 
25. I never tried really hard to make a post go viral 
 
26. I applied things that other people creating content taught which improved my content 
 
27. I never waited for the perfect time to write something or do something I just threw it into the world to see what happened 
 
Hope this is helpful to you. 
 
P.S. 8,000+ legends got 7 free LinkedIn templates, get yours too (link in comments).

6 step content writing system to validate ideas and double down (steal this): 
 
1. Write 5 short posts (5 quick ideas/opinions) 
2. Analyse what the best 3 performers are 
3. Expand those 3 into longer posts 
4. Analyse the 1 best performer 
5. Turn that 1 into a carousel 
6. Split carousel out 
 
You’ll get 5+ short posts from that carousel. 
 
The reason this works so well is because you invest minimal time to validate an idea. Then everything you write after that, you have confidence in. 
 
A validated, simple content writing system. 
 
P.S. 8,000+ founders got their free '7 Days of Templates' email course (link in comments).

Write LinkedIn content more engaging than the birth of a newborn child. 
 
Get 7 free templates: mattbarkercopywriting.com 
 
P.S. or upgrade: get 30 templates + bonuses now (link in comments)

graphical user interface, text, application, email

5 strange LinkedIn growth tips (with Chase Dimond):

Imagine you get 2-3 leads every week. 
 
And you get them all without: 
 
- Sending any cold emails 
- Spending budget on paid ads 
- Putting together complex proposals 
 
Instead, they come to you.  
 
They come to you on LinkedIn. 
 
But here’s thing… 
 
You’re not gonna have leads coming through if: 
 
- You keep posting boring content 
- You have no idea how to copywrite 
- You can’t compel anyone to engage 
 
And that won’t change if you don’t take the time to figure it out. 
 
I used to spend every single morning for 3 months writing boring post after boring post, getting 1, 4, 0 or 6 likes per post. All while spending hours every day chasing cold opportunities for business. 
 
I was stubborn. 
 
It wasn’t until I started using templates to create LinkedIn content that I figured it out. 
 
- I started to understand copywriting 
- I learnt what made engaging content 
- I practiced live while also generating leads 
 
Seamlessly, too.  
 
I was just writing my usual content but now it was working 10x better because I was following proven frameworks, structures and copywriting techniques. 
 
Now, 12 months or so later - I created my own set of 30 templates. 
 
30 templates that you can use to get that same ‘aha’ moment, overcome your stubbornness (it’s okay, I understand…) and start writing content that actually moves the needle for your business without wasting time writing boring content. 
 
If you’re ready to make the first step to getting consistent lead flow: 
 
Grab your 30 templates here: 30templates.carrd.co 
 
P.S. and yes, they work for ANY niche.

5 steps to writing something (when my mind is blank): 
 
1. Go to one of my top 5 writers profiles 
2. Scroll their recent feed for inspo 
3. See if any formats/styles work 
4. Go back to my recent posts 
5. Pick a high performer 
 
Combine the two. 
 
And what you get is a combination of a style and format you love and a message that you know resonates with your audience. 
 
Mind blank to written something in 10 mins. 
 
P.S. 7,000+ legends got their free '7 Days of Templates' email course (link in comments).

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