Matt Barker

I help you grow on LinkedIn using fast, easy and fun to write posts.

Results:

- 50+ clients helped since January 2022
- 2,500+ customers served
- £70k 4 day course launch (The Digital Copywriter)
- 2 x £100k+ digital products launched
- $3M+ in new client revenue driven
- 75M+ organic social views earned
- 200k+ LinkedIn followers gained
- 10,000+ LinkedIn posts created
- 13,000+ email subscribers driven

If you'd like to work together on growing:

- Your LinkedIn profile
- Your team's LinkedIn profile
- Your brand's LinkedIn profile

And growing in a way that is fast, easy and fun to do?

DM me "grow" and I'll show you how we can work together.

Founder

The Digital Writer

Daily email newsletter to 13,000+ readers - stories, tips and insights on how to grow with social copywriting.

Writer

MagicPost

Investor & Strategic Advisor

The Core Communication Group

Most recent role within the SIM and Mobile Accessories industry, where my key responsibilities were:

- Delivering successful client and direct marketing campaigns end to end, into independent and multi retail channels
- Working closely with the Marketing Director to secure marketing spend and execute effective multi-channel campaigns for clients such as O2, Vodafone and other MNOs, in line with budget and sales expectations
- Identifying new business opportunities through effective marketing planning and strategy
- Regular face to face client meetings, being day to day contact for clients

Marketing Campaign Manager

Thompson & Morgan

A role in which I managed the Van Meuwen brand that sisters T&M. My key responsibilities include:
 
- Managing and growing sales for the Van Meuwen brand through all channels.
- Planning and implementing marketing campaigns, utilizing both online and print channels to produce email newsletters, homepage promotions, catalogues, inserts and newspaper advertisements that drive revenue for the brand.
- Producing product ranges for each gardening season, to maximize sales at the right time.
- Being the driving force behind the Van Meuwen brand’s look and appearance, liaising closely with designers to create print materials and ecommerce team members to create an effective and profitable online shop.
- Working closely with buyers to get new product to bring to the brand’s range and at the price that maximizes sales opportunities.
- Generating new business through affiliate websites such as Money Saving Expert, as well as online marketplaces such as eBay and Amazon.
- Reporting on KPI on a weekly basis to B2C Sales Manager to ensure the brand is on track to achieve longer term goals.
- Utilising Google Analytics to report on digital campaigns and produce future optimised campaigns.

Brand Manager

A role which began as Account Manager, however developed into more focus on developing existing accounts and relationships, as well as seeking new business. I took on a more senior role within the team of five, helping other account managers with day to day problems and playing a mentor role to the team administrator. My previous experience allowed me to effectively train my colleague and show them the ins and outs, as well as how to manage and produce effective, useful work to support the rest of the team.

Account Development Manager

Providing insightful, in depth and accurate data analysis on direct and email marketing campaigns, via Faststats and Microsoft Excel. From this, making suggestions and recommendations on future steps to improve company performance.

Marketing Data Administrator

Answering inbound telephone calls from customers with queries and giving them helpful, beneficial advice. This as well as handling customer order placements through a data entry system and processing credit and debit card transactions.

Customer Service Agent

Attract your dream clients (consistently) with digital copywriting. $2m+ driven for CEOs, founders and solopreneurs.

Join 11,000+ readers who get daily tips on attracting dream clients online with digital copywriting.

Save yourself 10 months learning LinkedIn, and copy my 3 step writing process:

(i’ve written over 5,000 posts using this)

1. Write the hook FIRST

- Hook first drives direction of the post
- Stops me swerving off writing nonsense
- Gives my writing purpose from the off
- Helps me stay on topic throughout
- Directs focus on the problem I’m solving

Six hook templates for you to try:

- How to {dream outcome} without {main obstacle}
- The best way to {dream outcome}
- How I {dream outcome} in {specific timeframe}
- My biggest struggles as a {type of person} were:
- It’s weird {type of person} still use {tool} to {outcome}.
- I’ve been {action} for {timeframe}.

2. Share stupidly, weirdly transparent details

- I educate with 75% of my posts
- It keeps people coming back to my posts
- Share every detail of your process
- If you think it’s boring, it’s not - i PROMISE you
- People are obsessed with behind the scenes stuff
- Help the reader solve a problem on the spot
- Add context to the detail you give
- Relate to own experiences, stories, learnings
- Actionable, actionable, actionable.

Four ways to structure educational posts:

- Problem → list why it’s bad → quick solution
- Hook → step by step guide → TL;DR
- Hook → numbered list of insights → summary
- Problem → agitate → solution

(tool to speed up writing educational LinkedIn posts → MagicPost. try it here for free: https://magicpost.in/)

3. Sign off the post

- Simple takeaway the reader can remember
- Last line read → last thing they remember
- People forget the point of the post by the end
- Need to remind them or the message gets lost
- Emotional endings create action
- Think about it: beginning → middle → end
- Catch the reader off guard right at the end
- Make them think, laugh, sob, something

Six simple methods to sign off a post:

- A ‘yes or no’ question
- A motivational line
- An abrupt, sudden ending
- A funny comment
- A single emoji (i like ✌️)
- A Callback → re-iterating the hook

I’ve used this silly, simple process for 3 years.

Over 5,000 posts.

Never fails, really.

✌️

Follow me - Matt Barker - if you want to make posting on LinkedIn fast, easy and fun.

Matt Barker 

I make posting on LinkedIn fast, easy and fun.

My 5 most shared LinkedIn guides in 2025:

(save if you wanna grow your LinkedIn this year)

1. How to steal an audience on LinkedIn

https://lnkd.in/eGFsM9GR

2. How to create a step by step educational guide

https://lnkd.in/eTi-Er9P

3. 3 steps to fix your consistency problem

https://lnkd.in/ekqkj5XG

4. Why some posts die & others get shared 100s of times

https://lnkd.in/e5VatY8t

5. How to easily choose a LinkedIn post topic

https://lnkd.in/exzMwCmh

Lemme know which one's most useful :)

(so i can make more)

✌

Follow me - Matt Barker - if you want to make posting on LinkedIn fast, easy and fun.

I make posting on LinkedIn fast, easy and fun. Consultant + Advisor.

- Connect with new people every day
- Comment on posts every day
- DM new people every day
- Post content every day
- Show up every day

A few of the boring, but wildly impactful habits I’ve developed over the last 3 years to keep growing my LinkedIn presence.

167,555 followers n countin’.

Why keep going?

Mastery, maybe? I duno.

But it’s a challenge, a game. And it’s fun. And I enjoy helping my clients grow. 

(+ im a growth hungry lil lad deep down)

Wanna get a head start on building your audience?

I have 3 years of mistakes & experience to share.

Wrote this short, free, book for you: https://lnkd.in/ecNS-qbc

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's Best Posts (last 30 days)

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's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Matt Barker 's Linkedin Analytics

's Best Posts (last 30 days)