Pipeline Formula

Done for you sales pipeline — without list building, prospecting, tech headaches or learning copywriting. 

Our process is proven, our case studies are strong and we guarantee results.

DM me if you have questions or to learn more, visit www.pipelineformula.com

Founder

MarketLinc

Drove sales from startup to $15m ARR. 
-Developed, implemented and managed growth sales strategy.
-Managed and coached direct sales.
-Helped scale 100% remote sales-agent organization.
-Developed sales training for 100+ sales agents (mostly commission-only).
-Helped select and implement marketing automation tools and Salesforce CRM.
-Developed and validated accurate buyer personas. 
-Created and executed sales/ go-to market plan. 
-Developed sales enablement tools including video case studies, and client video testimonials 
-Refined overall go-to client strategy - becoming category leader in the security and threat management software space.


Secured 7 and 8-figure agreements with leading software companies including Kaspersky, Norton (by Symantec), Malwarebytes, Nuance, Acronis, Webroot and others.

VP of Sales

QHR Technologies

QHR Software: Grew revenue over 50% within 24 months for Human Resources/ Staff Scheduling platform. 

-Coached and mentored Canadian sales team of 5 field reps, 1 ISR and 1 marketing manager. 
-Re-built sales & marketing process. 
-Increased revenue from key accounts. 
-Secured multiple six figure partnerships with Canadian regional health authorities. 

Company was then sold for $170MM to Loblaws and shelved.

National Sales Manager

SAP BusinessObjects

Delivered enterprise B2B sales training globally for 2k+ reps. After becoming successful in B2B technology sales, this opportunity allowed me teach it to others at scale.

-Developed & delivered 3 day sales training program to over 130 North American resellers - driving over $50 million in new pipeline within 6 months.
-Delivered in-person, 4-day sales training workshops of CustomerCentric Selling© methodology to over 1,200 sales team members in North America, Asia and Europe.
-Coached North American regional managers with sales process strategy.

Program Manager, World Wide Sales Effectiveness

-Exceeded quota in first year by 33% - President's club.
-Self-sourced pipeline to sell business intelligence software to finance and manufacturing verticals.
-Founding team member for Inside Sales Mid-Market Accounts driving full sales cycles.

Inside Sales Account Executive

Maximizer 

Achieved 125% to plan selling CRM software to mid-market companies.
Same time Salesforce started selling via SaaS model.

Inside Sales Account Manager

Pipeline Creation For B2B. We Handle Outreach, You Win Clients. Founder at Pipeline Formula™

We build and drive pipeline for growth b2b tech brands. This a done-for-you service. 

What clients get;

🔹 A modern growth engine for generating more qualified pipeline without hiring more SDRs 

🔹 A demand generation system that uses signal based outreach with value-first sales assets, layered with advertising

🔹 An outbound-inbound flywheel that attracts ideal customers using relevance and credibility

Basically outbound + ads to generate and capture demand. 

—————

Some of my results and feedback from working with 50+ clients and driving over $100m in revenue:

"Brooks was instrumental in taking revenue from startup to over $15M."
-Demorie Agebekian, VP Marketing, MarketLinc

“10 high LTV customers in the first 90 days.”
-Chris Keith, Director of Sales, Zorus

"From 0 to 48 qualified meetings a month."
-Ian O'Brien, VP Marketing, Launchable

“Working with Brooks we doubled revenue.”
-Richard Fallah, CEO & Founder, VBOUT

"300% pipeline growth and 26% increase in contract value in the first 60 days."
-Ryan Bogaardt, Director of Sales, VBOUT

“Brooks's machine is as near perfect as you can get for customer acquisition... it's a system of all the things that are proven to work today.”
-Derick Dorner, Founder, ScheduleHead

I don't work with anyone, but if this sounds interesting, learn more here:

pipelineformula.com

Taplio

Brooks Van Norman's Linkedin Analytics

Brooks Van Norman

What is Brooks talking about?

Ready to grow your LinkedIn presence?

Taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Brooks Van Norman's Linkedin Analytics

Brooks Van Norman

What is Brooks talking about?

Ready to grow your LinkedIn presence?

Brooks Van Norman's Linkedin Analytics