✨Carly J. Cais's Linkedin Analytics

Lead quality got you down? Growth stalled? Can't get to the next level of revenue? You've got a Sales team, you've hired a couple Marketing folks...you're running demand gen and sending leads through to Sales BUT Let me guess (and stop me if this sounds familiar)... Sales says Marketing is sending through junk leads that waste their time. Marketing says Sales can't close the leads they're sending. You thought once you had the teams in place you'd be able to grow. But things just aren't scaling. And you don't have the bandwidth to try to identify where the friction and gaps are - nor how to fix them. Here's where I can help. I started my career in Marketing, I moved into Sales Enablement and Sales Ops. Then back to Marketing. But don't let the titles fool you. Now, I help the two play nice. Together. I work with B2B SaaS companies who need to reach the nirvana of "Sales & Marketing alignment." Yes, it's a buzzword and everyone defines it differently. Here are some symptoms you may be experiencing internally that indicate your teams are misaligned: * lead quality is low * no lead segmentation * scoring models do not exist * inbound and outbound not worked well together * playbooks and best practices do not exist * internal team blame and pointing fingers * disagreement on term definitions ("MQL" "SQL" "SQO") * the “old way” of doing things is getting in the way * legacy Marketing & Sales tools and systems have accumulated tech debt * fast growth and M&As have led to disparate teams no longer on the same page * process isn’t consistent * documentation is nonexistent * new LOBs / new markets are unobtainable * inability to scale Is it RevOps? Yes and no. It's fixing the foundation before you hire that department. As a Sales & Marketing aligner I help B2B companies spark growth with: → Sales + Marketing alignment → Inbound / Outbound motions integration → ICP definition → Persona refinement → Scoring models → Lead routing → CRM optimization → Team training → Tech stack buildouts → Documentation and playbooks → KPIs and Dashboards I work with companies $10M+ ARR to accelerate their revenue. Some stats: 📉 Decreased Sales cycle by 80% ⬆️ 3X MQLs over previous period ⚙️ Improved MQL to SQL conversion by 14.3% 👋 Increased visits to website pages by 160% 💸 Drove $36K in top-line revenue via social media Sound interesting? 🗓️ Grab time on my calendar to chat. WBENC certified woman-owned business Clutch Top 100 B2B Companies in Oregon