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Tanaaz Khan

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Nobody wants another XYZ product. They want a solution to their problem—something they’re willing to pay thousands of $$$ for as long as the shoe fits. With rising competition in the space, you’re vying for less than 5% of in-market buyers at any given time. This means you’re experiencing too many unqualified leads, leading to high sales drop-offs and a dwindling pipeline. When you add a lack of content strategy and subpar content to the mix, it's a recipe for disaster waiting to happen. Most prospects aren’t resonating with your brand for 3 reasons: 1. Your content program isn’t focused on the right ICP 2. Your content is stale and doesn’t have anything substantial to offer 3. Your content strategy is non-existent or too channel-driven If you’re looking to fix this while building a content moat that brings in MQLs for years to come, let’s chat 👋 Here’s how we’ll do this: ⚡ Heavily research your ideal audience and ICP ⚡ Establish internal alignment within your GTM team ⚡ Develop a channel-agnostic topic cluster strategy ⚡ Set up a content production and distribution system ⚡ Create high-quality content based on original research & SME interviews Let’s build a content moat that supports your startup’s PLG motion for years. Book a call with me using the link in the Featured section to learn more ☝️

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