Chris Mitchell

CubiCasa

- Landed a partnership with the 2nd and 5th largest MLS in the U.S. in addition to many other top 25 platforms.
- Leveraged strategic press releases and LinkedIn connections in my outreach strategy to land meetings with executives at the top 50 MLSs. 
- Closed one of the largest SaaS-enabled insurance inspection companies in the U.S., and one of the largest real estate photography companies in the nation. 
- Built out marketing & training materials to engage brokerages surrounding our top MLS partners to bolster adoption from large brokerages and agent teams. 
- Ran strategic webinars with top MLS members to gain adoption in order to achieve our mission of getting a floor plan on every listing in the U.S.  
- Helped AMCs, appraisers, and insurance adjusters to streamline their workflow, reduce time on site, and make their floor plan creation process more scalable via our innovative room scanning technology and backend floor plan service.

Strategic Sales Manager

As an SDR at CubiCasa, I have generated over $5 million in the sales pipeline, booked and ran 100's of customer demos, closed nationwide enterprise deals, and implemented new systems and processes which have transformed the way our sales team operates. When I started, there were very limited sales processes in place, almost no marketing automation, and zero lead qualification criteria in place to differentiate between MQLs & SQLs. I am a process nerd, so I created my own processes, many of which were approved for implementation. 

Challenges & Achievements: On challenge I've encountered as a salesperson was the ever-increasing volume of inbound signups & meetings, but no way to filter, qualify and prioritize deals. In addition to centralizing communication in the CRM for better sales & marketing alignment with tools like Kixie, I've also piloted & implemented marketing automation technology to empower our sales team with the tools necessary to prioritize the largest & hottest deals.

Working Remotely With Sales, Marketing, and Customer Success: I've worked closely with our marketing & product teams to create better sales & marketing alignment, establish lead qualification criteria, and engineer inbound & outbound sales cadences designed to activate customers faster and reduce friction in the sales process. In addition to improving sales & marketing processes, I've played an essential role in helping our product team improve features & customer experience by providing feedback from the front lines to help make CubiCasa the leading floor plan solution and playing a part in CubiCasa's acquisition by Clear Capital in 2021.

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Founder & CEO

Chris Mitchell Marketing

In 2011, I founded Chris Mitchell Marketing, a full-service digital agency offering web design, branding, SEO, SEM, and social media marketing to clients across the U.S. We helped many clients achieve record-breaking increases in online sales and improved customer experience through a data-driven approach. Average project sizes ranged from $3,500 - $40,000 with many notable clients like Boston Trade (formerly known as Snowhite Hospitality), Associated Rack Corporation, and Signature Brides & Design. 

Worked with small to medium sized businesses to increase their web presence, generate qualified leads, and improve their sales process through conversion optimized sales funnels, and user experience design.

Certified Payment Processing

As a local Account Executive, I took appointments from SDRs and presented innovative payment processing solutions to local business owners to save them money on their transaction fees. I took up to 8 daily appointments set by SDRs to discuss opportunities for lowering credit card processing fees and increasing the business owners’ revenue with solutions such as ATMs. I signed 10 accounts in my first 2 weeks at $500+ per month, per account. Despite my rapid success, the company permanently closed before my pivot to the marketing & lead gen space.

Account Executive

Motor Club Of America MCA

At Motor Club Of America, I was one of the top-performing sales representatives recruiting, and signing up over 100 new accounts within less than a year. I leveraged social selling, YouTube video growth hacking, and email marketing to propel myself to the top of the leaderboard.

Marketing & Sales Associate

Turner Medical, Inc. DBA In'Tech America

I set up and operated CNC Swiss turn lathes producing precision surgical tools, and implantable medical devices. I ran as many as 8 machines at a time. I also ran wire EDM machines, did heat-treating ops, precision grinding, assembled parts, ran a laser etching machine, sandblaster, Mazak, and Haas CNC mills, and ran the chemical processing line.

CNC Swiss Turn Operator & Setup Tech

FMI Hansa Medical Products, LLC

I set up and operated CNC Swiss turn lathes producing high-precision surgical tools and implantable medical devices. I ran as many as 6 machines at a time. I also ran wire EDM machines, did heat-treating ops, precision grinding, assembled surgical instruments, and ran the chemical processing line.

CNC Swiss Turn Machinist

Street Shop Inc

As a manual machinist at Street Shop, I built custom chassis components for rare Corvettes that were featured in magazines including Corvette Enthusiast, Corvette Mag, and LSX Magazine. I set up and ran a Bridgeport mill & manual lathe, operated a hydraulic press, assembled complex suspension components, sandblasted, assembled chassis, and built custom welding fixtures.

Manual Machinist

B2B Sales & Marketing Advisor | Strategic Sales Manager at CubiCasa | Founder at Intelus Agency

I've been obsessed with B2B sales & marketing since 2011 after leaving the medical device industry as a CNC machinist of 7 years. Since then, I founded a virtual assistant agency called Intelus Agency, became a Strategic Sales Manager at CubiCasa, the world's best floor plan scanning app, and wrote articles and insights featured in sites like Zapier, Forbes, Authority Magazine, Social Champ, and Selling Signals about B2B lead generation, LinkedIn outreach, sales & marketing alignment, and marketing automation 

As a tireless sales hunter, I've exceeded ambitious sales goals by landing meetings with top executive at Fortune 500 companies and closed large enterprise deals in competitive markets across the nation. 

I believe that anyone with a growth mindset, a determination to succeed, and a dedication to focus on doing the right things in the right way can achieve anything! My favorite quote in the world is by Jim Rohn "Work hard at your job and you can make a living. Work hard on yourself and you can make a fortune."

If you enjoy growth mindset content, and sales & marketing tips, connect and follow me on LinkedIn.

At Intelus Agency, I productized LinkedIn lead generation and content marketing via a SaaS selling model, the first of its kind in the industry. As a bootstrapped company with zero investors or partners, I scaled the company from $1k per month with a single client to over six figures in 2 years using a combination of inbound content marketing, strategic outreach, and growth-hacking techniques. 
 
Sales Forecasting & Marketing Budget Allocation: I accurately forecasted annual sales projections based on annual historical sales data and sales pipeline forecasts from Freshworks CRM and Freddie AI. Using our sales projections, I established base and stretch goals with bonuses and incentives for the sales & marketing team to exceed our goals at least 7 months out of the year. 

Multi-Channel Outbound Playbook Creation:  I crafted proven data-driven prospecting strategies for cold emailing, LinkedIn outreach, Upwork video outreach, cold calling on different personas, and developing personalized outreach campaigns based on their unique use case. While building and validating an effective outreach playbook, I simultaneously created sales training and enablement materials for SDRs and AEs. 

SaaS + Service Product Development: I analyzed competitive solutions to identify gaps in the market demand and what was offered. Armed with research and a passion for giving customers a better solution for generating leads on LinkedIn without spamming people or tarnishing their reputation in the industry, I developed a truly unique lead generation service with a strong focus on a hands-on relationship-driven approach with very little to reliance on automated messaging solutions. In addition to revolutionizing the B2B lead generation service industry, I developed a unique approach to LinkedIn ads and content marketing by strategically leveraging data which enabled us to reduce wasted marketing spend and achieve a lower cost per lead.

More than 15% of new listings in the U.S. now include a CubiCasa floor plan, a mark that is more than 700% higher than the 2% we recorded just two years ago when our mission just started. Additionally, the number of CubiCasa scans performed for U.S. real estate customers in 2024 is nearly triple the rate it was during the same period a year ago.

Read the full press release here:
https://lnkd.in/dFhSEZ6d

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