Colin Campbell 🏔 🚲 's Linkedin Analytics

I help early-stage SaaS companies turn product-market fit into scalable, repeatable growth. WINS: 🚨 At Outreach, I built a seven-person team and transformed Sales Hacker (Outreach's media brand) into a community flywheel that fed awareness and strengthened customer experience. In one quarter, we drove $3m in qualified new logo pipeline without spending a cent. 👆Ask me how and I'll share the whole playbook with you. There's nothing I did that you cannot do. 🚨 At Pavilion, I had two direct reports and redesigned the member journey to reduce churn by ~40% and turned disconnected efforts into a measurable, repeatable retention system that supports long-term growth. 👆 NPS went up, retention went up, referrals went up, predictability improved. 📍 WHAT I DO I step in when companies are outgrowing early traction but haven’t yet built a marketing function that scales with them. Maybe acquisition is getting more expensive. Maybe messaging feels scattered. Maybe growth is still happening, but it’s driven by brute force instead of a system that compounds over time. Worst of all: maybe you don't actually know what's driving all the growth. I solve these challenges by refining the story, strategy, infrastructure, and execution. That last one is the most important. 💬 "There is nothing so useless as doing efficiently that which should not be done at all." - Peter Drucker HOW I DO IT This isn't magic, and I don't have a superpower. I've just learned to not get distracted by: - bad data - the wrong metrics - shiny objects - vanity partnerships - what competitors are doing I get close with customers and focus on making GTM strategies more integrated, and based on solid foundations of first-principles thinking and quality data. My approach blends product-led growth, performance marketing, and customer experience to build growth loops where acquisition, retention, and advocacy support each other. TL;DR: I build growth systems that don’t rely on brute force and gain momentum over time. 💬 "The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.” - Peter Drucker WHAT I BELIEVE: ☝️ Your marketing is the first product your customer experiences and should be treated as such 🥸 You cannot be better if you're not different 🔁 Growth is the outcome of retention 😇 How you do what you do is who you are If your startup is growing but marketing isn’t keeping up, let’s talk. "Quality is not an act; it is a habit." - Aristotle