Daniel Priestley

ScoreApp

ScoreApp generates data-rich leads for small business owners, authors, and consultants. The software allows our clients to set up an online scorecard, that people love to fill in and get a customised report based on how they answered the scorecard questions. This approach to lead generation is on the leading edge of performance marketing. By gathering more data, you can easily connect and add more value to potential clients. On our website, we have a 10minute demo video showing how to build and launch a scorecard - www.scoreapp.com

Co-Founder, Chairperson

Bookmagic AI

Helping experts and entrepreneurs write books that get them more leads and sales...
When writing a non-fiction book, you should aim for a carefully planned, strategic approach, where your words directly align with your business vision and the service you offer.

Co-Founder

Dent Global

I am often hired to speak at conferences on the topics:
- Starting and Scaling a business 
- Developing an entrepreneurial mindset/culture
- Becoming a Key Person of Influence 
- Getting Oversubscribed through succesful marketing and sales campaigns
- Developing digital assets

I have delivered over 1200 keynote talks to audiences of upto 5000 people. I have spoken at conferences with Bill Clinton, Richard Branson, Gary Vaynerchuck, Kanya King and Dale Murray.

I've presented for L'Oreal, John Lewis, Amex, KPMG and given talks at Imperial Colledge, Oxford, UCL, Hult and Bayes Business School. 

As a conference organiser myself, I understand what goes on behind the scenes to create a successful event and I aim to be as supportive and proffesional behind the scenes as well as on the stage. 

Please contact my office on info@dent.global

Professional Speaker - Entrepreneurship, Scaling-up, Marketing and Sales

Dent Global develops entrepreneurs to stand-out, scale-up & make a meaningful impact in the world. Our Entrepreneur Accelerators are a high-performance environment to learn, network, be challenged & access resources. We’ve won major awards, released four best-selling business books, & built a global business ourselves.

We have offices in the UK, US, Canada & Australia with a team of high performers serving over 3000+ clients. Our programs include: 

KEY PERSON OF INFLUENCE ACCELERATOR (9 MONTHS) 
A five-step method for becoming one of the most highly valued and highly paid people in your industry. Over 9 months we bring together top entrepreneurs and industry leaders to mentor you. It’s a proven process for unlocking hidden value, unleashing new potential, and focusing on what you love. 

CAMPAIGN-DRIVEN ENTERPRISE WORKSHOP (3 DAYS)
Most businesses are set up to win clients one at a time and service them one at a time. Unfortunately, this is an unsustainable business model that will lead to burnout and boredom. In this 2-day course, you will develop a 12-month tactical campaign plan that will have you spending less time in one-to-one sales meetings and will generate several clients all at once, freeing your time to deliver remarkable value. 

24 ASSETS ACCELERATOR (12 MONTHS)
It’s impossible to generate revenue without an underlying asset.  If you want to earn money from your business, you need more business assets. there are 24 major business assets. As you develop them, your business becomes more valuable, more scalable, more profitable, more investable – and more fun. 24Assets is a system for building a valuable business that people want to buy from, work for and invest in. It’s designed to be exclusive and personal, and we only accept screened clients with existing revenue above £300K.

For more information email info@dent.global or visit www.Dent.Global

Co-Founder & CEO

I believe there are 4 ingredients rarely found together in a coach, consultant:

Results - They have achieved success themselves. 
Method - They know how they did it. 
Transferability - They can get others to perform. 
Chemistry - They want to work with you. 

I only work with clients if it’s clear that I can tick all four boxes: 

Results - I have built multiple seven-figure businesses with operations in the UK, USA, Australia, Canada and Singapore. I've authored four best-selling business books, written for Entrepreneur and Forbes and been independently awarded as one of the UK's top entrepreneurial advisors. I have taken businesses from idea to exit, raised money, and diversified into new markets.

Method - Writing four books and extensive training materials have allowed me to analyse what works in business and develop methods like the 5Ps of becoming a Key Person of Influence, the CAOS Challenge, the Campaign Driven Enterprise and the 24Assets Method. 

Transferability - I regularly deliver workshops for hundreds of entrepreneurs that utilise a methodical approach.  Dent Global has worked with 3000+ clients since 2010 and my private clients have seen accelerated growth, oversubscribed funding rounds and life-changing exits.

Chemistry - I am fussy about who I take on as a client. I am oversubscribed for coaching and consulting work and it is not my main source of revenue. This means I am in a position to only work with clients who are aligned. Before we agree to work together long term, I like to do a one-off session for 2-3hours to get a feel for whether it’s a good fit. I work with companies that are already above £1M of revenue and run by the founder/entrepreneur. I like to use Zoom and WhatsApp or to meet in South-West London.

Business Consultant | Advisor

August Recognition

August Recognition is a global awards agency giving the most impactful, insightful, and inspirational awards services to businesses, teams, and individuals in every industry sector across the world.
We deliver award entries, award presentations, and awards training that gets results. Clients range from startups and entrepreneurs to some of the biggest brands in the world. We find their points of excellence and get them the right award strategy. The right award is a powerful asset.

Director

Rethink Press

Rethink Press is a leader in publishing books that solidify personal brands and grow businesses. We represent over 900 authors globally including entrepreneurs, executives, athletes, experts, and influencers.

SO technology

SOtechnology is a multi award-winning digital agency and IT services provider. Specialising in beautifully designed e-commerce sites, customer portals and applications SOtech has been a partner to hundreds of fast-growing businesses since its inception in 2007. SOtech has been part of the Dent Global group of companies since 2016.

Author of Key Person of Influence | Entrepreneur Revolution | Oversubscribed | 24 Assets

24 Assets: Create a digital, scalable, valuable and fun business that will thrive in a fast-changing world. In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media.

Sadly, most companies don’t perform this way. Most entrepreneurs aren’t building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn’t pay off.

This book sets out a method for building a business that becomes a valuable asset. It focuses you on transforming your organisation into something scalable, digital, fun and capable of making an impact.

It’s time to, stand out, scale up and build a business that has a life of its own. Start now by reading this book.

Purchase here on Amazon

My Book: 24 Assets

In any given industry, some people struggle to get enough customers, while others have more than they can handle. Similarly, in any given market, some companies chase for clients, while others select who they want to work with and turn away the rest. What sets the latter groups apart?

In January 2013, I e-mailed clients in Sydney, Australia, saying, “We have sold too many tickets for the event that you’ve booked for. The venue holds 700 people, and we’re now forming a waiting list. If you’d like to sell your ticket back to us, we’ll pay you DOUBLE what you paid for it.” This wasn’t a joke, gimmick, or ploy. We had a similar problem in Melbourne 2 weeks later. 

The interesting thing was our event was brand new and was priced at the top end of the market. We didn’t have a single member of staff on the ground. So how did we achieve this when long-established businesses in the city couldn’t get 100 people to their events?

In this book I share the principles and method for becoming oversubscribed because I believe they improve business for everyone involved. When your business is oversubscribed, you do your best work, your clients receive the best service, and you have more downtime to innovate new products instead of running around continually selling old ones. 

This book is not just about marketing principles and business methods. It addresses some of the problems most businesses suffer from, and is written for quality businesses that care about what they do, and are passionate about it and the value it presents to the world. It is for people who want to genuinely serve their clients.

Purchase here on Amazon

My Book: Oversubscribed

The idea of the entrepreneur revolution is that the rules that created commercial success in the past have changed radically. Doing what worked yesterday may not bring you success tomorrow. For some people, this is a time of great uncertainty and loss. For others, it is the greatest opportunity in history. 

I wrote this book to help individuals become better at spotting opportunities and making them successful and even better at spotting opportunities that are right for them. 

In the book I share the ‘entrepreneurial sweet spot’, where you get to do what you love, do it well, and be rewarded generously for it. It provides a way of creating a high-performance culture so that no matter how many complex decisions you face, you will always continue to move forward.  

A revolution is a great shift in society where an old system is thrown out and a new one is embraced. In all of history, real fortunes are made in revolutionary times. The difference with the current revolution is the chance it presents to spread the wealth of a lot more people. Right now your ideas have the potential to be massive, more than ever before in history.

Purchase here on Amazon

My Book: Entrepreneur Revolution

At the centre of every industry you will find an inner circle of people who are the most well known and valued. They are the ‘key people of influence’, or the KPI, as we call them. You probably already know these people in your industry:

Their names come up in conversations
…for all the right reasons.

They attract a lot of opportunities 
…the right sort.

They earn a lot more money than most people
… and it isn’t a struggle.

They can make a project successful if they are involved
… and people know it.

In 2006, when I arrived in the UK with nothing but a suitcase and a credit card, I didn’t know anyone. I was told it was almost impossible to crack into the Establishment and to network above my station, but I proved them wrong.

Within three years, people started calling me one of the most connected entrepreneurs in London. I had built a business turning over millions, and I could contact all of the high flyers and heavy hitters in my industry in just a few phone calls. 

Over the years with Triumphant Events, many people approached me wanting to speak on my stage, and it was then I noticed exactly what it was that made some people stand out and others not. I translated this learning into this book, which has gone on to be an international best-seller. 

Purchase here on Amazon

My Book: Key Person of Influence

Home Grown Club

Home Grown is a private members’ club for high-growth entrepreneurs. An exclusive membership club offering space for like-minded people to network, entertain and grow in beautiful surroundings. At its heart, the membership package has an extensive program of private events that will support entrepreneurs and investors on their journey and enable connections across all sectors and disciplines.
In the heart of London, club members can take advantage of 35 bedrooms, business lounges, bars, pitching suites and restaurants within Home Grown, the Marylebone residence of our exclusive members club.

Member Of The Board Of Advisors

Entrepreneur Media

I write for Entrepreneur.com on topics that relate to the journey from startup to 50 employees. My articles include:

The Book that Will Change Your Life the Most is the One You Write
The Entrepreneur Journey is More Predictable Than People Think
The Power of Aligning your Business to Global Goals
Are Entrepreneurs Happy After Starting a Business
Are Successful Entrepreneurs Born or Made

...to name a few.

VIP Contributor

Ecademy

From 1998 to 2012 Ecademy was a leading social network for self-employed people. With over 500,000 members and a 13-year track record, it was a pioneering social network that was acquired in 2012 and rebranded as SunZu. Ecademy’s founder Penny Power was awarded an OBE for her contribution to entrepreneurship in founding Ecademy. In 2011, my company took a stake in the business and I became the Managing Director. Less than 12 months later, the business was acquired by SunZu Ltd.

Managing Director

I am an award-winning entrepreneur and best-selling author. I've
started, funded, scaled and sold businesses. 

I'm the Cofounder of ScoreApp, an AI enabled platform for creating surveys, assessments and quizzes. It’s used by over 5000 companies globally for market research and lead generation.  Our mission is to make data analytics simple, powerful and fun for small businesses. 

In 2010 I founded Dent Global, a multi-award winning entrepreneur accelerator. 
Dent delivers training and support services to over 4000 fast-growth startups. Our mission is to develop entrepreneur who stand out, scale up and make a positive impact through business. 

I'm the author of six entrepreneurship books, including Key Person of Influence, Oversubscribed and Entrepreneur Revolution. 

In 2024, we are launching BookMagic.ai, a platform for writing a book with the support of AI tools. Our mission is to make it much easier for people to write their book.  

I've previously won entrepreneur of the year (Business Champions), and scale-up entrepreneur of the year (GBEAs). I speak at conferences and have been a business business coach to several fast growth (Inc5000) entrepreneurs and celebrities. 

I live in London with my wife Alena, our three kids and our cat.

Marketing to millennials is all about story telling. Marketing to Get Z is about "vibes".
   
Millennials are interested in the narrative of a product or brand. "Tell me about its background" and "Make this make sense to me - why should I feel a certain way about this?"   

Millennials powered the massive trend of origin stories in cinema. They wanted to know what happened to Batman that made him dress up like a bat. They wondered "What was Captain Kirk like in Star Trek university?"  

Gen Z are about the vibes. It doesn't need to make sense, it needs to create an energy in the moment that stands out from boring, everyday life. It's OK to be detached from reality if it feels good - in fact it makes a story even better if it's weird.   

Gen Z scroll for hours through 15 second videos looking for "the vibes". Each video is disconnected from the one before. They're not looking for stories that unfold, they are looking for things that stand out.   

A millennial would have made a Jaguar commercial that took the brand back to its roots. You would have seen grandad in his Jag, then Dad and now a new generation of Jaguar owner enjoying the spirit of freedom and swagger from the brand. It would make sense, it would have a story that made the extraordinary feel real. 

Gen Z'ers made the new #Jaguar ad - we know this because it makes no sense, it doesn't even feature a car, it's weird and full of ... *sigh* vibes. 

Millennials can't understand the obsession with nonsense in their younger peers. Gen Z think millennials are dull and conformist and can't appreciate something for what it is.   

If you are a marketer whose job is to sell to millennials, tell them a powerful story that makes the incredible seem plausible. If your job is to sell to Gen Z show them a spectacle that breaks them away from the mundane.

The question now is - can Gen Z afford to buy a Jag? Because the brand just totally lost millennials.

Founder of Dent Global & ScoreApp | Awarded Entrepreneur of the Year | 6x business books | Founded multiple 7 & 8 figure ventures | Mission to develop entrepreneurs who stand out, scale up and make a dent.

The wait is over! Today is an historic day as we unveil Jaguar’s incredible new brand identity, recapturing its ethos to Copy Nothing. 
 
Jaguar’s reimagined brand ethos embraces bold designs, unexpected and original thinking, creating a brand character that will command attention through fearless creativity.   
 
Exuberance has historically been synonymous with Jaguar. Jaguar’s transformation will reclaim that essence and through Exuberant Modernism, a creative philosophy that defines all aspects of the new Jaguar world. 

JLR was given a clean-sheet opportunity to reimagine this wonderful brand, with no limitations on fresh and radical ideas. This has been a complete reset, to re-enter the world of aspirational luxury, with Jaguar’s spirit of originality and JLR’s #Reimagine vision at its heart. 
 
We did it before with the iconic Defender, and clients can trust we will do it again with Jaguar. Join us as we embark on a new era. 
 
Find out more: https://lnkd.in/ej7Bi7VC  
 
#JLR #Jaguar

My dad cut me no slack financially. 

- At 14 I got a job at McDonald's, and he immediately told me I had to pay $20 a month (5 hours work) for board. 

- At 16 I desperately wanted a PC. He helped me sign up for an exploitative 24-month payment plan (I basically bought a $2k computer for $3K over 2 years). It was $125 a month (25 hours of work per month).

- At 18 I crashed my car and needed to buy a new one urgently (I was a pizza delivery driver). He loaned me $2,000, and I had to pay back $2,200 over 11 months (about 50 deliveries a month). 

All the while my best friend was getting given computers, cars, pocket money for free and didn't actually have to work. 

I ended up being very careful with money, whilst my friend lived beyond his means. 

I was jealous at the time, but maybe I was learning valuable lessons about the world.

---

FYI: I'm running a free, live workshop this week, where I'll be talking about how you can master customer acquisition, productisation and differentiation in simple, easy-to-follow steps.  

There will also be a short Q&A at the end. Come and say hi. 

Sign up here: https://bit.ly/3MTaTlh

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