Dan Prudhomme

Senior Director

Futuri

Futuri empowers broadcasters, digital publishers, and content creators with AI-driven solutions that maximize audience engagement and revenue. 

With 20+ patents in Al, broadcast technology, and public safety, we help companies stay ahead in a rapidly evolving landscape.

Director of Partner Success

Segment Sage

Your audience isn’t random. Your strategy shouldn’t be. Segment smarter. Convert better. Scale faster.

Join 12,000+ service-based pros syncing message, moment, and market to turn audience signals into sales.

Writer

Rollins College

Areas of Specialization: Integrated Digital Marketing; Sales & Business Development 

Sample course taught: Fundamentals for Digital Marketing; Social Media Marketing for Impact

Adjunct Professor

HomePros

A multimillion-dollar enterprise with national reach and a robust digital presence. We connect businesses with homeowners, delivering community savings through integrated strategies. Key solutions include programmatic display, video (OTT/CTV), email, and SEO.

Vice President, Digital Strategy & Ops

Trade association representing the local broadcast television industry.  Responsibility for revenue generation across platforms, partner acquisition, integrated sponsorships and conferences. 

Areas include Linear, Digital, AdTech, MediaTech and OTT/CTV.

Senior Director, Partnerships

DirectiveGroup Digital Marketing Agency

Business-strategy driven marketing and sales enablement agency that delivers complete solutions for B2B and B2C companies looking to develop regional, national or global audiences for their products or services. 

Technology solutions and online marketing are provided for manufacturing, industrial and technology-based companies as well for SaaS and eCommerce businesses.

Cox Media Group

Consultative and proactive leader responsible for the CMG Orlando multimillion digital solutions sales operations, retention and fulfillment plan.  Drive the execution of strategic planning, facilitiating the process to clearly articulate client companies' vision, mission, value proposition, brand architecture and positioning. Lead a cross-functional team in implmenting post sales strategies to maintain revenue goals. Coordinated creative campaigns and programmatic buying to support cross-promotion efforts. 
•	Grew and retained annual budget by 25% year-on-year.
•	Led one platform migration for Operative and the billing system transition with it.
•	Modified and enhanced campaign breakdown and rate feedback to maximize margin.
•	Team generated reports that told a story by leveraging data to impact ROI.

Director, Digital Sales Operations

Consultative and proactive sales leader responsible for the CMG Orlando TV multimillion digital revenue and operations fulfillment plan.  Lead a cross-functional team in implementing pre and post-sales strategies to maintain and grow revenue.  Coordinated creative campaigns and programmatic buying to support digital cross-promotional efforts.  Developed advertising sales presentations. Grew wftv.com Home Experts. Shaped digital marketing and leveraged Local Solutions powered by CMG Orlando. Collaborated with research, marketing, news, production and CMG Orlando Radio.  

Led national revenue from Centro for Cox Media Group TV and grew to 8 figures. 

Ushered sales strategies, facilitated sales negotiations, pursued new business development opportunities, directed needs analyses and account consultations- contributing to YOY ad revenue increases.  
•	Grew annual budget by 25-30% on average year-on-year.
•	Designed and implemented processes and systems to grow revenue 289%. 
•	Led three platform migrations including DSM/XSM, one billing system for WideOrbit and two content management migrations including Lakana. 
•	Modified and enhanced campaign breakdown and rate feedback to maximize margin.

Director, Digital Sales

Cox Television

WFTV/WRDQ/wftv.com

Led pre-sales strategies, facilitated sales negotiations, pursued new business development opportunities, directed needs analyses, managed fulfillment and account consultations-contributing to YOY ad revenue increases and post-sales optimizations. Budget revenues were up by 15 percent year-on-year.

Internet Sales Manager

Internet Broadcasting

Sold multi-million in advertising to key IB broadcasting partners including CNN, ABC, NBC Universal, Cox Television, Meredith Broadcasting, Post-Newsweek Stations, McGraw-Hill Broadcasting, and Hearst-Argyle TV. Liaised with top interactive agencies including Nurun, Avenue A/Razorfish, Moxie Interactive, Modern Media, Centro, Carat, Fitzgerald & Co., Crispin Porter and Bogusky, Sapient, and Media Two, developing strategic relationships with the C-Suite. 

Grew revenues through Integration, Sponsorships, Niche Targeting, Rich Media, Ad Banner Development/Optimization, Consumer Promotions, and TV/Web convergence campaigns. Conceptualized and implemented new and renewal ad strategies and revenue goals.
•	Orchestrated the successful launch of the Southeast and the Mid-Atlantic offices, responsible for 50% revenue growth.
•	Produced half a million dollars in first seven months and just under one million in revenue the first year.

Senior Account Executive

Cox Newspapers

The Atlanta Journal-Constitution/ajc.com

Established, nurtured, and sustained strong relationships with key decision-makers at national agencies/clients, including Paramount Pictures, Equifax, Verizon Wireless, Simon Mall Group, Woodruff Arts Center, Razorgator (formerly Encore Tickets) and South Carolina, North Carolina, and Tennessee Tourism. 

Promoted to chief point-of-contact for the Centro account's campaigns and RFPs. Grew, maintained and handled 7 figures. 

Provided overall management and support for retail territory team of 80 in four departments including Account Executives, Sales Managers, Account Reps, and Online Account Execs alongside multimillion dollars in revenue. Developed and implemented effective sales tools - Health Awareness, Online Movie/Education Showcases.
•	Grew annual budget nationally 65% year-on-year and locally 50% year-on-year.
•	Online Salesperson of the Year (SPOTY) for outstanding leadership and revenue, 2006.
•	Awarded Salesperson of the Quarter (3 times) and Salesperson of the Month (4 times).

Online Account Executive

•	Grew annual budget by 15% year-on-year.
•	Awarded Salesperson of the Quarter (2 times) and Salesperson of the Month (6 times).

Account Executive

Helping business services fix audience misalignment to maximize ad performance & ROI.

With deep expertise in sales-driven segmentation, digital marketing, and strategic business development, I help businesses turn audience signals into revenue using intelligent targeting & precision marketing.

I ensure every venture is executed with the right team, the right data, and the right strategy. I leverage research and industry tools to drive business growth—without increasing costs.

What I Bring:

🎯 Industry Expertise: Proven track record in advertising, media, and digital strategy, leading high-impact revenue growth for brands, agencies, and SMBs.

🎯 Revenue Impact: Scaled budgets by 25-30% annually and drove 289% revenue growth using precision targeting & segmentation.

🎯 Strategic Leadership: Led digital transformation across traditional & digital sales, optimizing campaigns for maximum ROI.

I help businesses align audience insights with sales outcomes, ensuring their marketing is data-driven, strategic, and profitable.

➡️Follow for insights on audience segmentation, digital strategy, and business growth.

➡️Let’s connect!

You don’t need more leads. You need fewer steps.


Most service pros think their pipeline is slow because demand is down. But the real issue is simpler. Your path is confusing your buyers. 

Here’s how misalignment kills traction:
• Too many options -> buyers freeze
• No clear next step -> buyers drift
• Slow proposals -> buyers forget
• Conflicting messages -> buyers lose trust
• One path for all -> wrong buyers move, right buyers wait 
• No sequence for silent buyers -> quiet intent dies

You don't fix this with more ads. Or more posts. Or more traffic.
You fix it by removing friction from the path.

Right message. Right time. Right next step.
That’s the difference between a busy pipeline and one that actually converts.




 Follow Dan Prudhomme 🧭 for Signals Into Sales
 Segment Sage | dcprudhomme.me

Dan Prudhomme 🧭

Marketing & Sales Segmenter | Aligning message, market & buyer path for service pros, trades & agents | Smart targeting. Clear messaging. Simple steps that close more deals.

Mindset doesn’t move your business forward. Clarity does.


You can be positive. You can grind harder. You can push the team all you want. But if you’re targeting the wrong customers, your message isn’t clear, or your next step isn’t obvious, your effort leaks instead of grows.

Most service pros don’t have a mindset problem. They have a clarity problem. When the right people know what you do,
why you’re the best choice, and exactly what to do next, you don’t get motivation. You get momentum.

Right segment. Right message. Right path.
 
That’s how service pros turn steady work into real growth.





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Clarity. Alignment. Real growth.

Clarity Creates Momentum.

River Pools didn’t scale by selling harder. They scaled by telling the truth.


While competitors hid their pricing, River Pools published it.

While others chased more leads, they clarified one message. While the industry got louder, they got clearer.

And that’s when everything changed.

When the recession hit, the phones went silent. Leads dried up. Fear took over.

Marcus Sheridan could’ve doubled down on ads or discounts.

He instead aligned. He synced himself first - calm, transparent, intentional - and the business followed.

One article changed the entire trajectory:
“How much does a fiberglass pool cost?”

That clarity did more than campaigns ever did:

-> Most-read pool article in the world
-> 80%+ of buyers read it before calling
-> Franchise expansion
-> Trust restored
-> Consistent demand
-> Predictable growth

Here’s the contradiction service pros ignore: You grow faster by answering what others avoid. Clarity becomes your competitive edge.

Self Sync always comes before sales sync. Alignment -> traction -> profit.

Builders don’t chase everything. They choose what compounds.

Which part of your business needs clarity right now - message, audience, or path? 






♻️ Share if clarity > clutter
➕ Follow Dan Prudhomme 🧭 for alignment, signals, and growth
🌐 dcprudhomme.me

Most teams think they need a new audience. They don't.


They just keep talking to a segment that doesn't exist. 

A local roofer thought he had a lead problem, but 27 buyers had clicked his schedule inspection link twice with no follow-up step on the page. Not an audience issue. It has an alignment issue. 

Sync with the buyers who are already showing behavior, and the path fixes itself.

Which behaviors are real buyers showing today? 




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Gratitude doesn’t pay the bills. That’s what most pros tell themselves.


But here’s the twist: The people who practice it consistently usually do pay the bills faster.

Because gratitude isn’t soft. It’s strategic awareness. It’s how you spot what’s working instead of chasing what’s loud. It’s how you keep good clients longer.

It’s how you double down on the offers that actually convert. Most pros burn out trying to find new signals. Builders pause long enough to recognize the ones already there.

Gratitude isn’t the opposite of growth. It’s the filter that reveals it.

Slow down to see what’s scaling. That’s where real alignment starts.





♻️ Share if you’ve ever realized gratitude made you sharper.
➕ Follow Dan Prudhomme 🧭 for clarity, signals, and paths that compound.
🌐 dcprudhomme.me

When 4 companies under one parent brand all use the same marketing message…
 

Different products. Different audiences. Different goals. Same copy.

The problem is that you didn’t align your message. You flattened it.

Shared strategy ≠ shared script.

Each brand needs its own segment, voice, and buyer path. One-size-fits-all messaging doesn’t scale clarity. It kills it.

Align the intent, not the tagline.





♻️ Share if you’ve seen corporate copy-paste kill great positioning.
➕ Follow Dan Prudhomme 🧭 for signals that align.
🌐 dcprudhomme.me

If customers can’t see the next step, they won’t take it.


This picture is every buyer path I audit:
• Steps are there
• But buried
• Hard to follow
• Easy to quit

You don’t need more leads. You need a path people can actually walk.

Clean the steps. Give one clear action. Watch your close rate jump.

Simple wins.




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Someone told me last week, “I thought you were asking for something different.”


No conflict. No issue. Just a tiny misunderstanding caused by one unclear line.

And it hit me. This is exactly how most businesses lose buyers.
Not because the offer is bad. Not because the audience is wrong.
But because the message wasn’t crystal enough for someone to move.

Message alignment isn’t louder. It’s cleaner. Clear words create confident buyers.

If one unclear sentence can stall a job, imagine what unclear follow-up does. What needs tightening first?




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Your audience isn’t too small. Your message is too forgettable.


Most service pros blame reach. The real problem is their message could belong to anyone so it belongs to no one.

A financial advisor pushed “We help everyone plan for retirement.” Silence. 

Then they tightened the message to: “Retirement strategies for physicians earning $250k+.” Same advisor. Sharper audience. Faster conversions.

When you sharpen who you’re speaking to:
▪️the wrong people fall away
▪️the right ones lean in
▪️signals get louder
▪️sales get easier

You don’t need bigger numbers. You need deeper resonance.

Clarity is a magnet. Generic is a repellent.





♻️ Share if you’re done chasing crowds.
➕ Follow Dan Prudhomme 🧭 for clarity that converts.
🌐 dcprudhomme.me

Your next level of growth won’t come from adding anything. It’ll come from deleting the right thing.


Most service pros don’t have a lead problem. They have a lag problem. Tiny friction points that stall real buyers.

Delete the 6-day delay between quote and follow-up. Delete the 12-option proposal that creates confusion. Delete the “call us back if interested” message.

Growth isn’t magic. It’s math:
 Less friction -> more decisions -> more sales.

Your pipeline isn’t stuck because it’s empty. It’s stuck because the path is cluttered.





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