Mohamed Gamal, MBA's Linkedin Analytics

Ever wondered what a data lake actually is, and whether you need one? At Reach 4 Growth Podcast, I had the pleasure of hosting Khaled Thabit, Director of Data Engineering at Property Finder, who brought 20+ years of experience breaking down the complex world of data infrastructure. We talked about: ✅ Data Lakes vs Databases – What’s the real difference? ✅ CDPs – When are they worth the investment? ✅ AWS vs Google Cloud – How to choose ✅ Building a data-driven culture that actually works This episode will help you make smarter tech decisions and finally understand how data can power your growth engine. 🎧 Watch the full episode on YouTube here: https://lnkd.in/dvfAeJEr Huge thank you to Khaled for making data feel less like a black box, and more like a tool we can all use confidently 🙌

Your ROAS is 5x. But your profit? Stagnant. Here’s why Google Ads can look good but still kill your bottom line. Most brands focus on ROAS. But ROAS doesn’t account for your cost of goods, shipping, or overhead. It tells you revenue - not profitability. What you really need is POAS (Profit on Ad Spend). Here’s how to start: 1. Use Google’s “conversion value rules” to adjust for profit margins. 2. Segment campaigns by high vs. low-margin products. 3. Analyze contribution margin, not just conversion volume. 4. Set rules in your bidding strategy to prioritize profitable conversions. Google Ads can scale beautifully, but only if you measure what actually matters. Are you still relying ONLY  on ROAS? Let’s talk about what real growth looks like 👇

Leading a team in Dubai isn’t just about time zone coordination. It’s about cultural intelligence. We have people from 6+ countries, all working under one roof. And that diversity? It’s our unfair advantage. But it only works if you build culture on purpose: - Celebrate wins across all time zones. - Set shared values, not just shared goals. - Encourage different comm. styles, not silence them. - Make space for both performance and personality. Dubai taught me that growth happens when you stop trying to make everyone the same, and start building systems that allow everyone to shine. The future of leadership is global, adaptable, and deeply human. 🌍 How do you build team culture in diverse environments?

Ever had a Meta campaign that crushed it for a month… …then flatlined? Here’s the truth most won’t tell you: Your Meta ads don’t have an audience problem. They have a data signal problem. When creative fatigues or your pixel stops learning, performance dips. Here’s how to get control back: - Rotate creatives every 10-14 days, not 30. - Group products by LTV, not interest. - Use Advantage+ only after manual testing wins. Growth becomes predictable when your data feeds Meta - not the other way around. Want peace of mind with your Meta ads? Start treating them like a learning engine, not a slot machine. 👇 What’s your go-to signal for scaling Meta?

Think your best-performing channel is where you should double down? Not always. MPT says: Don’t chase top performers in isolation, balance risk and return across your entire portfolio. In marketing, this means: ✅ ROAS is important ✅ But how channels work together matters more Do you think blended performance > channel-level ROAS?

Google sells to intent. Meta builds that intent. If you treat them separately - you’re losing money. Most brands silo their Google and Meta teams. Different budgets. Different KPIs. No synergy. But here’s the truth: They perform best together. Try this playbook: - Use Meta to drive awareness for new launches. - Target the same audience on Google Search after exposure. - Retarget warm traffic from Google with UGC creatives on Meta. - Measure blended POAS - not ONLY  channel-by-channel ROAS. Growth isn’t about choosing a winner. It’s about making your channels talk to each other.

The hardest part of leadership? Not hiring. Firing. Letting someone go isn’t just a performance issue, it’s an energy issue. One wrong fit can slow down 10 right ones. Here’s how I make tough calls with clarity (and kindness): 1. Define what “great” looks like before hiring. 2. Set expectations clearly—no guesswork. 3. Give feedback fast. Don’t wait. If it’s not working after a fair shot, protect the team by moving on. Firing isn’t failure. Holding onto the wrong hire out of guilt? That’s where leaders fail. You don’t just protect your team by who you hire You protect them by who you keep. 💬 How do you handle tough firing decisions while staying fair?

Meta Ads still work. But they don’t work alone. If your funnel is broken, no amount of ad spend will fix it. Meta is top-of-funnel by nature. It generates demand - not conversions. The mistake most brands make? They expect Meta (& Paid Social)  to close the sale. Here’s what works instead: - Sync Meta audiences with Google retargeting (YouTube + Search). - Test post-click journeys - landing pages, speed, CTA clarity. - Invest in first-party data to personalize retargeting flows. Your Meta ads aren’t broken. They’re just not supported by the right system. Curious how to align your Meta funnel with profit? Let’s break it down 👇

When logic falls short, emotion takes the lead. Had the pleasure of hosting Cemre Akkaya, VP of Marketing at desertcart, on the latest episode of Reach 4 Growth Podcast. On this episode, we discussed Brand Marketing, and Cemre shared a perspective on it that really stuck with me: In a world obsessed with metrics and dashboards, it's easy to forget that consumers aren't spreadsheets. They're humans, driven by feelings, trust, and connection. Cemre broke down how true brand marketing isn't about just selling products. It's about creating emotional anchors that logic alone can't reach. 🎧 Watch the full episode on YouTube here: https://lnkd.in/dChd8k5K Curious to hear from you: How do you personally measure the ROI of brand marketing in your work? 👇 Share your thoughts, would love to hear your perspectives. And a big thank you to Cemre for bringing so much depth to the conversation. It was a real privilege to have you on!

Being a great marketer is one thing. Leading a team of marketers is a whole different game. When I first stepped into leadership, I thought my job was to solve every problem. Now I realize… it’s about teaching others how to solve problems without me. Here’s what changed everything for my team of 12: - I stopped being the smartest person in the room. - I started asking more questions than giving answers. - I created space for experimentation (even if it meant mistakes). - I gave them full ownership of outcomes (not just tasks). The result? A more confident, creative, and self-sufficient team. And yes, faster results, too. The best teams don’t need to be micromanaged. They need to be trusted. 👉 What’s one thing you’ve done that helped your team grow without you?

What if the smartest way to scale your ad budget came from Wall Street - not Silicon Valley? Modern Portfolio Theory (MPT) isn’t just for investors. It’s one of the most powerful ways to think about your channel mix in performance marketing. Instead of optimizing ROAS on each platform, the goal is to optimize the whole system - just like a portfolio. Ever applied financial theory to your marketing strategy?