Mohamed Gamal, MBA's Linkedin Analytics

Some people lead like they’re the only adult in the room. Answering every question. Fixing every mistake. Always on. Always needed. But if your team can’t function without you, you’re not leading; you’re babysitting. Real leadership means building a system that works even when you’re offline. That takes: - Saying no to things that drain you - Protecting your time like a limited resource - Trusting your team enough to step back - Measuring outcomes, not hours You don’t need more stamina. You need a better system. What’s one thing you’ve let go of that helped you lead better?

Think of each marketing channel like a stock in your portfolio. - Google = low volatility, steady returns - Meta = high growth, high risk - TikTok = emerging market, unpredictable The power lies not in one, but in how you combine them. Which channel in your mix is the “safe bet”? Which one is the wildcard?

High ROAS doesn’t mean high returns. It just means your ads are good at making money, not necessarily at keeping it. I’ve seen brands celebrate 5x ROAS… while quietly losing money on every sale. Why? Because revenue is not the scoreboard. Margin is. Here’s how profitable brands think differently: - They don’t treat all conversions equally. - They factor in product margins, shipping, fulfillment. - They adjust bids based on profit, not volume. - They optimize for contribution margin, not vanity metrics. Want to scale smart? Start asking: “Did this campaign make me money?” Not just: “Did it look good in the report?” Google Ads can print cash, or quietly bleed you dry. Depends on what you’re measuring.

You’re too big to stay narrow. But too small to go all-in everywhere. At $500K–$5M/month, your job is to: Find new channels after old ones hit limits Test without breaking your core Watch for auction overlap that can wreck CAC What’s your biggest challenge when scaling new channels?

At scale, efficiency isn’t everything. Stability is. If you're spending $5M+/month, it might make sense to abandon the frontier and test lower-efficiency platforms. Why? To hedge against platform risk and tap untapped audiences. Have you ever invested in a “bad” channel to diversify risk?

The Efficient Frontier is your best friend (and the secret to predictable growth) In finance, it’s the curve that shows the highest return you can get for each level of risk. In performance marketing, it’s: 📈 The point where your channel mix delivers max results ⚠️ Without overspending or burning budget Have you found your brand’s frontier?

Meta says it drove the sale. Google says it did too. Your CRM & SEO  tells a third story. So… who’s right? Attribution is broken if you rely on one platform’s data. Each channel takes credit. But your job as a performance marketing leader? See the full journey. Here’s how to fix it: - Use UTM parameters to connect touchpoints across platforms. - Analyze customer journeys in GA4, MMP or a CDP—not ad managers. - Compare platform-reported ROAS to actual profit from your CRM. - Use POAS to align marketing data with real business outcomes. Growth isn’t about giving credit. It’s about making better decisions with cleaner data. How are you handling attribution today?

If you’re spending <$500K/month, focus is your superpower. You don’t need to be everywhere. Stick to 1–2 high-performing channels and scale deep. Avoid platform overload. More data ≠ better decisions. Are you focused or spread thin?

A great hire is just potential. Onboarding turns potential into performance. Most hiring mistakes don’t happen during the interview. They happen in the silence that follows. No clear expectations. No context. No connection to the team. Even top performers fail in a vacuum. Here’s what strong onboarding actually looks like: ✅ Clarity over chaos: Define what success looks like. ✅ Context is power: Share the “why,” not just the “what.” ✅ Integration matters: Connect them to people, purpose, and pace. Hiring isn’t the finish line. It’s the starting block. 👉 What’s one onboarding mistake you’ll never repeat?

Scaling performance marketing without scaling strategy is the fastest way to waste money. I’ve seen brands double their budgets—and get worse results. Why? Because the infrastructure wasn’t built to scale: - No conversion API integration - Weak creative rotation - Poor landing page experience - No margin-based bidding Here’s a checklist to scale with control: - Build out 3-4 creative angles per product - Set POAS-based rules in your bidding strategy - Warm your audience before asking for the sale - Split test landing pages wisely Don’t just scale spend. Scale smart. What’s your biggest challenge when trying to scale profitably?

A-Players don’t apply. They get referred, chased, or found in the wild. If you’re waiting for your next top hire to show up in a CV pile, you’re already late. Here’s how I spot and attract high-performers: I ask my best hires to refer people smarter than them. I hire for curiosity and ownership, not just experience. I create roles around people, not the other way around. I interview for mindset, not just skillset. Great talent doesn’t look for “jobs”, they look for missions. Your next A-player is probably not job hunting. But they’d join you, if your vision is worth it. How do you find (and keep) A-level talent?

Most brands don’t have a retention problem. They have an attention problem. Obsessed with acquisition, they ignore the gold sitting in their CRM. You already paid to get those customers, why not keep them buying? ✅ Smart segmentation. ✅ Automated touchpoints. ✅ Personalized offers. That’s how you scale without burning budget. 👉 What’s your most underrated retention play?

Hiring isn’t just about resumes. It’s about shaping your culture. It’s not about finding someone who checks every box. It’s about finding someone who fits your vision. Skills can be taught. Attitude? Not so much. The best hires don’t just meet expectations, they elevate those around them. A perfect resume can’t fix a bad fit. That’s why cultural fit always wins. 👉 How do you spot the right fit?

Digital retail isn’t just about e-commerce. And it’s definitely not a one-time investment. Had the pleasure of hosting Jonathan Flender, VP of Digital and Omni at GMG, on the latest episode of Reach 4 Growth Podcast. This episode wasn’t about surface-level digital strategies. It was about breaking down the myths retailers fall for, and how to build sustainable digital strategies that actually work. We talked about: ✅ Misconceptions about digital retail ✅ Digital transformation beyond e-commerce ✅ Balancing leadership, growth, and ethics ✅ Leading digital innovation in fast-paced settings 🎧 Watch the full episode on YouTube here: https://lnkd.in/d6pRmdSE Would love to hear from retail leaders and digital strategists: What’s one digital retail myth you’ve seen firsthand? And a huge thanks to Jonathan for sharing his journey and insights with such honesty and depth. Truly inspiring!

Building a $100M e-commerce business isn’t just about having a plan. And it’s definitely not a straightforward journey.. Had the pleasure of hosting Rahul Swaminathan, founder of desertcart, on the latest episode of Reach 4 Growth Podcast. This episode wasn’t about textbook business strategies. It was about uncovering the raw reality of entrepreneurship and growing an e-commerce business. We talked about: ✅ The biggest myth about being a $100M founder ✅ How Desertcart scaled while others burned cash ✅ Misconceptions about e-com. in the Middle East ✅ The leadership habits that drive high-growth teams ✅ Real advice for building something meaningful 🎧 Watch the full episode on YouTube here: [https://lnkd.in/dqJtaerR] Would love to hear from fellow entrepreneurs and founders: What’s one misconception about running a business you’ve encountered? And a huge thanks to Rahul for sharing his story with such honesty and depth. Truly insightful!

Thrilled to share that I’m starting a new position as Head of Acquisition at desertcart! Looking forward to contributing to a team that’s making waves in eCommerce globally!